Asia Paci�c Institute of Advanced ResearchNurturing knowledge without boundaries

APCCR -20162nd Asia Paci�c Conference on Contemporary Research

Arena Star HotelKuala Lumpur, MalaysiaDate: 25th & 26 th of November, 2016

VOLUME 02

Conference:

Conference: 2nd Asia Pacific Conference on Contemporary Research (APCCR-2016)Chief Editor: Professor Mohammad Nazari Ismail

Location: Arena Star Hotel, Kuala Lumpur, Malaysia.Date: 25th and 26th of November, 2016

Sponsor: Asia Pacific Institute of Advanced Research (APIAR)

Publisher:

Asia Pacific Institute of Advanced Research (APIAR)Suite 1A Level 2; 802 Pacific Highway; Gordon NSW 2072; Australia

FAX: (+61) 02 9844 5445Tel: (+61) 0420 963 175

Email: info@apiar.org.auWeb: http://apiar.org.au

Document Information:

Document Type: Proceedings PaperLanguage: English

ISBN: 978-0-994365-606Copyright @ 2016, Asia Pacific Institute of Advanced Research (APIAR).

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We’d like to welcome you to the 2nd Asia Pacific Conference on Contem-porary Research (APCCR-2016)! The main theme of this conference is ‘Breakthrough to Excellence’. Even though the idea of `excellence’ is not new, it is always vital to success.

Some sceptics may point out that many organisations or individuals succeed without embodying excellence, however. Products from China, for example, some of which are low quality, have met with high sales; while in the U.S., a politician with a dubious reputation has succeeded in becoming the President of a country that boasts the largest number of excellent academic institutions.

The reason is probably due to the excellent quality of their efforts. During this time of limited resources and dissatisfied feelings, low-quality products or political leaders may be seen by many as the best choice. Whether this is the right conclusion or not can be discussed further at the conference.

Many papers will be presented by academics from a large number of countries. Without any doubt this conference presents an excellent opportunity to exchange ideas and discuss research findings as well as a chance to meet up and expand our network of friends and contacts.

“2nd Asia Pacific Conference on Contemporary Research (APCCR- 2016)”

Prof. Mohd Nazari Ismail, University of Malaya, Malaysia.

CONFERENCE NAME

CONFERENCE CHAIR

PREFACE FROM THE CONFERENCE CHAIR

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CONFERENCE COMMITTEE

NAME AFFILIATION

PROF. PETER CURSON

PROF. KUBAIS S. ABDULFATTAH FAHADY Ajman University of Science And Technology, UAE.

DR. NAEEMA AL HOSANI United Arab Emirates University.

DR ROSS YATES Edith Cowan University, Australia.

PROF. DENNIS RUMLEY The University of Western Australia, Australia.

PROF. MAURICE GALTON University of Cambridge, UK.

ASST. PROF. HONGJIN ZHU Mcmaster University, Canada.

ASSOC. PROF. NOURAH ALYOUSEF King Saud University, Saudi Arabia.

PROFESSOR GHASSAN OMET University of Jordan, Jordan.

PROFESSOR ROBERT WRIGHT University of Strathclyde, UK.

ASSISTANT PROFESSOR AHMED ALI KHALIFA Qatar University, Qatar.

PROFESSOR MARTIN MILLS The University of Queensland, Australia.

PROFESSOR DJAMEL EDDINE LAOUISSET Alhosn University, Uae.

PROFESSOR ROBYN GILLIES The University of Queensland, Australia.

ASSOCIATE PROFESSOR PAWEL BILINKSI City University, UK.

ASSOCIATE PROFESSOR BLAINE HATT Nipissing University, Canada.

ASSISTANT PROFESSOR ALI ALKHALIFAH Qassim University, Saudi Arabia.

ASSOCIATE PROFESSOR JEHAD ALDEHAYYAT Al Yamamah University, Saudi Arabia.

ASSOCIATE PROFESSOR PETER KRIESLER University of New South Wales, Australia.

PROFESSOR ELIZABETH FERNANDEZ University of New South Wales, Australia.

EN MOHAMMAD AMIZI BIN AYOB University Malaysia Kelantan, Malaysia.

DR MOHD SHUKRI HANAPI Universiti Sains Malaysia, Penang, Malaysia.

The University of Sydney, Australia.

CONFERENCE CHAIR

NAME AFFILIATION

PROF. MOHD NAZARI ISMAIL

KEYNOTE SPEAKERS

NAME AFFILIATION

PROF. IAIN DENSTEN

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University of Malaya, Malaysia.

Prof. Iain Densten, Monash University, Malaysia.

REVIEW COMMITTEE

NAME AFFILIATION

PROFESSOR MARIOS I KATSIOLOUDES

DR DRAGANA RADICIC Bournemouth University, Uk.

ASSOCIATE PROFESSOR FATEN KHARBAT Al Ain University of Science & Technology, UAE.

DR. WEI CHEN Sheffield University, UK.

ASSOCIATE PROFESSOR WAN NG University of New South Wales, Australia.

DR JONATHAN MUTERERA Nipissing University, Canada.

DR. NISHIKANT MISHRA Aberystwyth University, UK.

DR. SAMEER AL BARGHOUTH Al Ain University, UAE.

ASSISTANT PROFESSOR SAWSAN HALBOUNI University of Sharjah, UAE.

ELVIRA BOLAT Bournemouth University, UK.

ASSOCIATE PROFESSOR NIGEL BAGNALL The University of Sydney, Australia.

DR MICHAEL WIGELSWORTH Manchester University, UK.

MAXWELL HEINECK King Fahd University of Petroleum & Minerals, Saudi Arabia.

ASSOCIATE PROFESSOR RAMPRASAD BHAR University of New South Wales, Australia.

DR FELICITY HARDLEY University of Westminster, UK.

ASSISTANT PROFESSOR KOUSAY SAID University of Bahrain, Bahrain.

ASSISTANT PROFESSOR GEHAN ABDUL HADI MOUSA MOHAMED University of Bahrain, Bahrain.

CATHY BEAUSOLEIL University of Quebec, Canada.

ASSOCIATE PROFESSOR LAURENCE GOLDMAN University of Queensland. Australia.

ASSISTANT PROFESSOR RIHAM MUQATTASH Al Ain University Of Science & Technology, UAE.

BIJAN HESNI University of Westminster, UK.

PROFESSOR TAKASHI OYABU Kokusai Business Gakuin College, Japan.

ASSOCIATE PROFESSOR MARK PEGRUM The University of Western Australia, Australia.

KISHORE NAMBEESAN University of Nizwa, Oman.

PAULA JACKSON York St John University, UK.

DR PANAGIOTIS DONTIS CHARITOS University of Westminster, UK.

ASSOCIATE PROFESSOR JAKE LYNCH The University of Sydney, Australia.

DR. MOHIT KOLAY Al Yamanah University, Saudi Arabia.

DR CHANGYU DONG University of Strathclyde, UK.

DR ELENA SOUKAKOU University of Roehampton, UK.

ASSITANT PROFESSOR AHMAD ALHARKAN Qassim University, Saudi Arabia

Qatar University, Qatar.

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Best Paper in Business:“EVALUATION OF FDI POLICIES IN VIETNAM USING FDI INDEXES”Author(s) Name: Tho Quynh Nguyen

Best Paper in Education:“METACOGNITIVE STRATEGY INSTRUCTION AND IELTS LISTENING PERFORMANCE: A COMPARISON BETWEENUSING MPS AND CALLA INSTRUCTION MODELS”Author(s) Name: Siew Ean, Lye, Lay Huah, Goh

Best Paper in Information Technology:“INVESTIGATING THE ROLE OF BIM IN CONSTRUCTION PROJECT CHANGE”Author(s) Name: Chen, Bing

Best Paper in Social Science:“MAPPING LEVEL OF AWARENESS/KNOWLEDGE AND PRACTICES OF ENVIRONMENTAL MANAGEMENT IN UAE: A CASE STUDY OF AMONG COLLAGE STUDENTS’ IN UAE UNIVERSITY”Author(s) Name: Naeema Al Hosani, Abul Salam Abdul Mannan

Paper Name: “SENSORY BRANDING: MUSIC DOMINANCE AS AN ENHANCEMENT OF BRAND IMAGE AND CUSTOMERS POSITIVE ATTITUDE ON COSMETICS COMMERCIAL VIDEO”Author(s) Name: Aisyah Dhia AhsantiPage Numbers: 01-16

Paper Name: “KAMPIUN STRATEGY FORMULATION AND RECOMMENDATION FOR PT. TELEKOMUNIKASI INDONESIA TBK.”Author(s) Name: Hendarsyah Aditya Saptari, Achmad GhazaliPage Numbers: 17-28

Paper Name: “REVERSE LOGISTIC DECISION USING GOAL PROGRAMMING : A REVIEW”Author(s) Name: Katlea FitrianiPage Numbers: 29-37

Paper Name: “A DISCUSSION OF THE BENEFITS OF RELATIONSHIP MARKETING FOR BANKS A LITERATURE REVIEW”Author(s) Name: Dr Elgin Ong, Dr Tareq RasulPage Numbers: 38-38

Paper Name: “MARKETING STRATEGIES TO ENHANCE ATTRACTIVENESS OF SHOPPING MALLSCASE STUDY: MALL RATU INDAH MAKASSAR”Author(s) Name: Rillyan Nur Ramadhani, Atik AprianingsihPage Numbers: 39-50

Paper Name: “EVALUATION OF FDI POLICIES IN VIETNAM USING FDI INDEXES”Author(s) Name: Tho Quynh NguyenPage Numbers: 51-62

Paper Name: “INTELLECTUAL CAPITAL INTEGRATION FOR VALUE CO-CREATION IN HIGHER EDUCATION”Author(s) Name: Fahdia KhalidPage Numbers: 63-78

BEST PAPERS

ALL PAPERS of the Conference

BUSINESS PAPERS

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Paper Name: “INVESTIGATING THE ROLE OF BIM IN CONSTRUCTION PROJECT CHANGE”Author(s) Name: Chen, BingPage Numbers: 138-149

Paper Name: “PROJECT PLANNING & RESOURCE USAGE PREDICTION SYSTEM BASED ON THE BUILDING AND CONSTRUCTION INDUSTRY”Author(s) Name: W. A. W. G. H.M Weerasinghe, B. M. I. M. Marasinghe, I. S. S. Liyanage, J. M. V. Chathuranga, Dhammika H. De SilvaPage Numbers: 150-170

Paper Name: “INTELLIGENT RECRUITMENT MANAGEMENT ENGINE”Author(s) Name: Chiththananda H.K.I.C.L., Perera T.D., Rathnayake L.M., Mahanama M.G.G.D.D.P., Prabashana P.M.P, Dias D.P. N.P.Page Numbers: 171-176

Paper Name: “THE EFFECTS OF ORGANIZATIONAL CULTURE TO ORGANIZATIONAL COMMITMENT AND EMPLOYEE PERFORMANCE AMONG EVENT ORGANIZER EMPLOYEES”Author(s) Name: Netania EmilisaPage Numbers: 79-79

Paper Name: “ANTECEDENT AND CONSEQUENCES OF BRAND LOVE: PERSPECTIVE SMARTPHONE CUSTOMERS”Author(s) Name: Kurniawati ChrisjatmikoPage Numbers: 80-80

Paper Name: “MARKETING STRATEGY FOR CREATIVE LIFESTYLE PRODUCTS OF WONDER.INC IN SHIFTING GENERATION ERA, FROM MILLENNIAL TO GENERATION Z”Author(s) Name: Arina Qonita, Prof. Imam Buchori ZPage Numbers: 81-81

Paper Name: “DESIGN OF CORPORATE PERFORMANCE MANAGEMENT SYSTEM: A CASE STUDY OF AN INDONESIAN CONSTRUCTION SOE”Author(s) Name: Ima Fatima, Dermawan Wibisono, Akbar Adhiutama, Herry HudrasyahPage Numbers: 82-82

INFORMATION TECHNOLOGY

PAPERS

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EDUCATION PAPERS

Paper Name: “METACOGNITIVE STRATEGY INSTRUCTION AND IELTS LISTENING PERFOR-MANCE: A COMPARISON BETWEENUSING MPS AND CALLA INSTRUCTION MODELS”Author(s) Name: Siew Ean, Lye, Lay Huah, GohPage Numbers: 83-94

Paper Name: “VOCABULARY SIZE AND PERFORMANCE IN LISTENING COMPREHENSION”Author(s) Name: Angelina Wan Lin, Tan, Lay Huah, GohPage Numbers: 95-105

Paper Name: “VIDEO GAMES PROMOTE SAUDI KIDS ENGLISH VOCABLARY RETENTION”Author(s) Name: Ohoud Abdullatif Al ShaijiPage Numbers: 106-115

Paper Name: “THE INITIAL STUDY: A CONCEPTUAL FRAMEWORK FOR SUSTAINING FEEDBACK”Author(s) Name: Huey Zher, NgPage Numbers: 116-124

Paper Name: “LANGUAGE ACQUISITION AND CULTURAL MEDIATION: VYGOTSKIAN THEORY”Author(s) Name: Natalie Rublik,Page Numbers: 125-136

Paper Name: “THE MODELTO SUPPORT TEACHERS’ CAPACITY IN ASSESSMENT FOR LEARNING”Author(s) Name: Natcha Mahapoonyanont, Jenny Poskitt, Sally HansenPage Numbers: 137-137

Paper Name: “SIMPLIFYING LAW STATEMENTS USING NATURAL LANGUAGE PROCESSING”Author(s) Name: Nayana Dharmasiri, Bashitha Gunathilake, Umavi Pathirana, Sajani Senevirathne, Anupiya Nugaliyadde, Samantha ThellijagodaPage Numbers: 177-186

Paper Name: “SMART INTELLIGENT EXPERT SYSTEM TO TROUBLESHOOT ORA-ERRORS”Author(s) Name: K.S. Amaraweera, K.M.C.B Kendaragama, W.B.U. Dayananda, K.D.K. Shamantha, U. SamaratungePage Numbers: 187-202

Paper Name: “AN ANALYSIS OF THE QUALITY OF TEACHING AT HIGHEREDUCATION INSTITUTIONS IN SRI LANKA THROUGH THE USE OF INFORMATION COMMUNICATION TECHNOLOGY”Author(s) Name: Janani ThevananthPage Numbers: 203-207

Paper Name: “IGUIDE – INTELLIGENT TOUR GUIDING SYSTEM”Author(s) Name: T.G.I. Bingun, C.M. Palliyaguru, V.M.P. Godakandage, K.K.A.W. Madhubhashana, S.A.U.S. Samaratunge, T.D. PereraPage Numbers: 208-218

Paper Name: “ADSEEKER – PERSONALIZED ADVERTISEMENT ENGINE BASED ON SOCIAL MEDIA”Author(s) Name: W.P.A.C.Perera, P.S.Jayasinghe, V.G.S.Pramudith, D.H.A.De Silva, D.Kasthurirathna, T.D. PereraPage Numbers: 219-229

INFORMATION TECHNOLOGY

PAPERS

Paper Name: “REPORTING GREEN; AN EXPLORATORY STUDY OF NEWS COVERAGE OF ENVIRONMENTAL ISSUES IN SRI LANKAN NEWSPAPERS”Author(s) Name: E.W.M.S. BOYAGODAPage Numbers: 230-240

Paper Name: “TRASNFORMATIVE IMPACTS: TRAFFICKING SURVIVORS FOR SEXUAL EXPLOITATION AND THEIR INVOLVEMENT IN AN EMANCIPAORY STUDY IN NEPAL”Author(s) Name: Rita DhungelPage Numbers: 241-251

Paper Name: “IMPACT OF INSTITUTIONAL OWNERSHIP AND INDIVIDUAL OWNERSHIP ON DIVIDEND POLICY OF LISTED PLANTATION COMPANIES IN SRI LANKA”Author(s) Name: Saseela BalagobeiPage Numbers: 252-258

Paper Name: “AUTOBIOGRAPHY OF A MALAYSIAN INDIAN WOMAN: FROM SHORE TO SHORE”Author(s) Name: Haslina Binti OmarPage Numbers: 259-267

Paper Name: “TOURIST MAPS’ SYMBOLOGY IN THE UNITED ARAB EMIRATES (UAE)”Author(s) Name: Al Mansouri Sultan, Al Shekaili Abdulla, Al-Zubaidi Abdullah, Maali Mohammed, Alhosani NaeemaPage Numbers: 268-268

Paper Name: “MAPPING LEVEL OF AWARENESS/KNOWLEDGE AND PRACTICES OF ENVIRONMENTAL MANAGEMENT IN UAE: A CASE STUDY OF AMONG COLLAGE STUDENTS’ IN UAE UNIVERSITY”Author(s) Name: Naeema Al Hosani, Abul Salam Abdul MannanPage Numbers: 269-269

Paper Name: “A STOCHASTIC GROWTH PRICE MODEL USING A BIRTH AND DEATH DIFFUSION GROWTH RATE PROCESS WITH EXTERNAL JUMP PROCESS”Author(s) Name: Basel M. Al-EidehPage Numbers: 270-281

SOCIAL SCIENCES PAPERS

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