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Distributed to the UNITED KINGDOM and IRELAND fresh the choice of professionAls ISSUE 18

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Page 1: 8 1 E U S I fresh - Rays Florist › ... › file › Fresh_Magazine_Issue_18_January_2… · presentation box for the large OASIS® Floral Cupcake. All this together with a dedicated

Distributed to the UNITED KINGDOM and IRELAND

freshthe choice of professionals

ISSU

E 18

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OASIS® Floral Products are at the forefront of this drive,helping florists move forward with greater and moreprofitable products and ideas. Success is built on trustand OASIS® Floral Products have long been thechampion of florists, helping them improveperformance with a thriving culture for innovationcoupled with reliability and profitability. Standing still isnot an option in any business, pushing forward ahead ofrivals and harnessing the talents of staff ensures apromising future for the floral industry.

The vintage floral look is aspopular as ever and baking is arunaway success. Now with thelaunch of OASIS® FloralCupcakes, florists can be bangon trend, whatever theoccasion. If you haven't alreadytried them then check out your local wholesaler andgrab your inspirational poster, plus there is a recipe bookFREEwith large packs of OASIS® Floral Cupcakes. Youcan watch YouTube how-to footage on creatingexciting OASIS® Floral Cupcake designs and if you collecttokens from 6 large or small packs you can get a limitededition apron FREE! There is also agreat range of accessory productsincluding Silver AluminiumCupcake Stands in two sizes and apresentation box for the largeOASIS® Floral Cupcake. All thistogether with a dedicated Facebookpage and microsite is definitely arecipe for success.

Great styles of design arethe most visual aspect offloristry but underpinningthis has to be superbquality and condition offlowers. If the flowers fail todeliver in terms of lifespan then customer satisfactionwill be nil no matter how good the design looks onarrival. OASIS® Brand Floral Foam Maxlife does what itsays on the packaging. It can keep flowers looking betterfor longer through enhanced hydration. Every brick ofOASIS® Brand Floral Foam Maxlife can absorbapproximately 1.9 litres of water and gives the flowerswater when needed. Because of its unique cell structure,OASIS® Brand Floral Foam Maxlife holds at least 98% of

the absorbed water so it really pays dividends to buyquality - just what you expect from OASIS® FloralProducts.

OASIS® Floral Products have always supported andcelebrated the success of florists and well done SophieWatton, who is BFA Young Florist of the Year 2012.Sophie will represent the UK in the Eurofleurscompetition, in Croatia in September. The Skills Showheld in November over three amazing days at the NECBirmingham, was an event that inspired all visitors.Competitions, awards and activities were all aimed atbringing skills to life and changing the way we thinkabout training and apprenticeships. WorldSkills UKfloristry competitors enthralled the crowds with theirabilities and OASIS® Floral Products were a main sponsorof the event. The winners were

intermediate floristryGold medal: Annie BlackmanSilver medal: Isabel GarbettBronze medal: Maddy Ralls

advanced floristryGold medal: Charlotte BakerSilver medal: Kirsty BerridgeBronze medal: Hannah Barlow

The floristry World Skills Squad,Chloe Woolf, Steph Tue, and CaiteBond are also benefiting fromOASIS® Floral Products sponsorship,watch out for some of their uniqueideas on the OASIS® Floral Products (UK) Facebook page.

In this issue of fresh take a look atsome of the new productslaunched by OASIS® FloralProducts to help inspire you inthe New Year. Look out for thenew Small Acrylic Hand Tied Vaseon page 7, the SquareFarmhouse Baskets on page 8and the OASIS® FOAM FRAMES®Big X (Kiss) on page 15. Plus thereare lots of easy to make designsthat are quick and profitable tocreate for St. Valentine’s Day,Mother’s Day and everydayoccasions!

In the challenging retail environment of 2012 surprisingly there were many success stories for independentflower shops, particularly in the wedding and event sector of the industry. Leading the way forward withdistinctly different floral spaces, imaginative displays and creative floral arrangements is the name of thegame. Exploiting your greatest assets, and highlighting a florist’s individual skills, has to be the approach for allflower shops in 2013.

fresh talk!

02

© Smithers-Oasis UK Ltd2013. All rights reserved.Neither the whole, nor

any part of the images orcopy in this literature may

be reproduced in anyform without expressprior permission fromSmithers-Oasis UK Ltd

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cheep chicksweetly scented

nest egg Big ears

Egg-citing EasterFour easy to make gifts for Easter using the new OASIS® Floral Cupcakes

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ToppingRose ‘Peach Avalanche’Eustoma ‘MariachiLavender’

Chrysanthemum ‘Feeling Green’Chyrsanthemum santini ‘Aviso’Liriope muscari - China GrassMuehlenbeckia

ToppingSpray Roses ‘Viviane’

ToppingsFreesia ‘Delta River’Limonium ‘Michigan Blue’

ToppingsChrysanthemum Euro ‘Sunny’

ingredients

ingredients

ingredients

ingredients

Designer Tips�Make a circle of Muehlenbeckia around the rim of the OASIS® Floral Cupcake to create a nest effect.

� Group flowers together for maximum effect and then swirl China Grass around, pinning securely in place.

cheep chick

Designer Tips� Customise your OASIS® Floral Cupcakes with seasonal decorations like this cheery chick.

� For added security glue the OASIS® Floral Cupcake skirt to the container.

sweetly scented

Designer Tips� OASIS® Floral Cupcakes have a generous filling of OASIS ® Ideal Floral Foam Maxlife and a substantial water reservoir to aid longer flower life.

� Add a ring of pink Retro Chenille Wire bound with Pearls on Reel for a designer look.

nest egg

Designer Tips� Show your individuality by decorating the OASIS® Floral Cupcake containers with Flower Glitter and a cute organza bow.

� Use left-over or broken stemmed flowers for a more profitable design.

Big ears

NEW! 8cm Pink FloralOASIS® Floral Cupcake

Light Pink RetroChenille Wire

Pink Pearls on Reel

NEW! 8cm OASIS®Floral Cupcake

October Brown OASIS®Spray Colour

6mm Apple GreenRound Headed PearlPins

Flower Glue

NEW! 8cm Lilac DotsOASIS® Floral Cupcake

OASIS® Floral AdhesiveTube

8mm Purple Sparkler Pins

NEW! 8cm OASIS®Floral Cupcake

Pearl Jewel FlowerGlitter

25mm Pale Pink RivieraRibbon

Rose Pink Flower Glitter

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ANYONE FOR TEA?In gloomy January this planted spring arrangement will be awelcome ray of sunshine.

After Christmas when the decorations come down homes look bare and planted spring designs fill the gap. Planted in anovelty Wicker Cup and Saucer from the OASIS® Floral Products range the plants will live happily in a cool porch or on asunny frost free doorstep. Add a cute Rattan Butterfly pick and it will be everyone’s cup of tea.

Plantsprimula acauliscyclamen ericahedera sphagnum moss

Sundries

natural Wicker cupand saucer

floralife® finishing Touch

NEW! purple rattanButterfly

Designer Tips• always line baskets with polythene before use to avoid leakage.

• as an alternative to soil plant into moss. line the basket with moss and then roll each plant in a layer of moss before tucking them into the basket. cover the top with another decorative layer of moss once planted.

NEW LOOKPACKAGING!

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Countless new styles can be created for any occasion with the clever littleOASIS® Table Design Viva and OASIS® Table Design Neo containers.

Light Pink RetroChenille Wire

OASIS® Table DesignNeo

Pink Pearls on Reel

Designer Tips�Make a decorative border around the OASIS® Table Design Neo containers in advance so that they are ready for flowering when the pace hots up.

� A few heads of flowers is all it takes plus your imagination to create clever designs using the multi-purpose OASIS® Table Design Neo.

MoDern MuM

Flowers and FoliageGerbera ‘serena’chrysanthemum ‘feeling Green’

This arrangement made in an OASIS® Table Design Neo has contemporary styling and great lasting qualities to make it a winner formodern Mums.

sundries

SMALL WONDERS

Florists are fired up by the adaptability of these products and at peak periods they come into their own because of their versatility.Limited editions are easy to produce making arrangements that are as individual as your customers and at a price to suit even thesmallest budget.

isn’T she lovelysundries

Designer Tips� Soak the OASIS® Ideal Floral Foam Maxlife in the container first, drain away any excess water, and then dry the container thoroughly before attaching the Wired Wool with the adhesive.

�Make a frill of Limonium and densely group the flowers together to give a compact look. Overlay the Limonium with strands of Senecio rowleyanus.

OASIS® Table DesignViva

Purple 5-7mm WiredWool

OASIS® Floral AdhesiveTube

Flowers and Foliagerose ‘sweet avalanche’limonium ‘Michigan Blue’freesia ‘Delta river’senecio rowleyanus

Pretty as a picture and softly scented the OASIS® Table DesignViva takes on a delicate look that Mums will love.

25mm Pale Pink RivieraRibbon

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IT’S EASIER WITH OASIS®

BRAND FLORAL FOAM

07

Here’s a great design that has the best of both worlds. The loose open hand tied look beloved by customers, yet made inOASIS® Ideal Floral Foam Maxlife for speed and ease. The look achieved is more natural and free because the stems in floralfoam stay positioned exactly where you want them to be without moving. Presented with a skirt of Amazon Wrap that canbe added in advance, there is no fiddling about wrapping stems at the last minute and the smart new vase from OASIS®

Floral Products makes it an alluring gift.

Flowers and Foliageliatriseustoma ‘piccolo White’nerineGerbera ‘serena’chamelaucium ‘Blondie’chrysanthemum ‘shamrock’rose ‘sweet avalanche’fatsiachamaedorea palm

Designer Tips� prepare the vase with the soaked oasis® ideal

floral foam Maxlife and add the frill of amazon Wrap well in advance at peak periods.

� Take squares of the amazon Wrap and fold to make triangular shapes and then secure into the floral foam.

OASIS® Ideal FloralFoam Maxlife

NEW! 20cm StrongPink Small AcrylicHand Tied Vase

Strong Pink AmazonWrap

NEW! Strong PinkRattan Flower

sundries

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The Wire and Bead Collar is scrunched to give a decorative edge to the flowers and then a frill of AsparagusSprengeri completes the look. Giving added value by sitting hand tied designs in a vase increases profits.

SITTING PRETTYSat in the new Clear Crackle Glass Fishbowl from OASIS® Floral Products, this delicatelycoloured hand tied is the perfect gift for Mums at Mother’s Day.

Flowers and FoliageGerbera Mini ‘Bridal Kimpsey’hypericum ‘Jade flair’rose ‘cool Water’freesia ‘purple rain’chrysanthemum santini ‘Bouncer’

NEW! OASIS® ClearCrackle Glass Fishbowl

Silver Wire and BeadCollar

Pink Organza Fabric

Pink Pearls on Reel

Floralife® FlowerFood

sundries

Designer Tips� The stems of the flowers are integral parts of the design, ensure that they are clean and neatly spiraled. Cover the tie point with a decorative Organza Fabric bow held in place by Pearls on Reel.

� Use Floralife® Flower Food in the water to aid longevity of flowers.

NEW LOOKPACKAGING!

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Perfect for any occasion it will be especially popular for Mother’s Day. OASIS® Ideal Floral Foam Maxlife helpsflowers live up to 50% longer giving greater customer satisfaction. Check out the easy instructions below.

1. Immerse the OASIS® Ideal Floral Foam Maxlife in awater solution with added Floralife® Flower Food.Make sure the floral foam protrudes above the basketrim by 2 ½cm (1”). Secure in place with Pot Tape.Add the outline foliage first and loop AspidistraLeaves as a decorative cover for the floral foam. Pininto place with decorative pins.

2. Position Solidago to form diagonal placements.Add the tallest flowers first, grouping the ‘Shamrock’Blooms and the Roses through the arrangement.Recess layers of ‘Feeling Green’ Chrysanthemum todraw the eye into the centre of the arrangement.

3. Finish with a cluster of Freesia in the centre of thedesign and Hydrangea at the front. Make sure all thefloral foam is concealed and then secure jaunty greenRattan Butterfly picks to flutter through thearrangement.

OASIS® Ideal FloralFoam Maxlife

NEW! SquareFarmhouse Basketwith Lilac Bow

NEW! Lime GreenRattan Butterfly

Pot Tape

Flowers and Foliagerose ‘cool Water’chrysanthemum ‘shamrock’chrysanthemum ‘feeling Green’solidagofreesia ‘Gold river’hydrangea ‘sibilla’fatsia leavesaspidistra leavespittosporumcordyline

sundries

CHECK IT OUTThis traditional basket arrangement in a country style with a gingham ribbon trimhas a universal appeal.

How to...

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PASSION ON A PLATEThis exquisite heart is a plateful of love to set lovers into a flutter on St. Valentine’s Day.

sundries

OASIS® FOAMFRAMES® Solid Heart

Red Bullion Wire

10mm Red RoundHeaded Pearl Pins

Floralife®Leafshine

OASIS® FloralAdhesive Tube

4mm Red RoundHeaded Pearl Pins

Easy to assemble it’s made on a small OASIS® FOAM FRAMES® Solid Heart and presented on a plate. The joy for florists isthat it can be prepared in advance with the flowers popped in just before St. Valentine’s Day. The look is sumptuous; thecost is low and the profit high. Handing a love token on a plate adds status to the design and the perceived value to thecustomer is heightened.

Designer Tips� cut aspidistra leaves into strips, roll into coils, and then use

a spot of adhesive to hold the leaf together. attach the leaf coils onto the wet oasis® foaM fraMes® heart with decorative pins.

� use floralife® leafshine to give the aspidistra leaves a glossy finish. Tuck rolled rose petals or tiny spray roses into the aspidistra coils just before delivery.

Flowers and Foliageaspidistra leavesceropegia woodiicyclamen leaves

rose ‘passion’cyclamen

hypericum ‘Jade flair’

NEW LOOKPACKAGING!

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snuggle upswoon

add on value Bondage

��

Low cost Love –Made in 10 MinutesFour ways to spice up a single red Rose for St. Valentine’s Day.

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flowers and foliageRose ‘Grand Prix’Asparagus Sprengeri

Hypericum ‘Magical Red’Galax Leaves

flowers and foliageRose ‘Grand Prix’Hypericum ‘Magical Red’

Liriope gigantea - Lily GrassAspidistra Leaf

flowers and foliageRose ‘Grand Prix’Galax Leaves

Hedera trailsLiriope gigantea - Lily Grass

flowers and foliageRose ‘Grand Prix’Chrysanthemum ‘Feeling Green’Asparagus Sprengeri

sundries

sundries

sundries

sundries

Designer Tips� Create continuity of design by decorating the vase with Pearls on Reel.

� Create interesting shapes by binding Sprengeri tightly with Pearls on Reel.

snuggle up

Designer Tips�Wrap Organza Fabric around the OASIS® Table Design Viva for a quick decorative finish.

�Make stylish red Bullion Wire love hearts to sit near the Rose.

swoon

Designer Tips� The flat base of Galax Leaves supports the Rose and loops of Wired Wool and grass.

�Make a decorative tie point to enhance the look of the stems in the bowl.

add on value

Designer Tips� Fill in the gaps between the OASIS® Ideal Floral Foam Maxlife and the Clear Glass Cube Vase with red Opal Glass.

� Cut Aspidistra Leaves into long strips and make individual coils. Then tuck Hypericum into the centre of the coils.

Bondage

12.5 x 10cm ClearGlass Fishbowl

Red Water Dye

Red 5-7mm Wired Wool

30cm Clear GlassHollow Narrow Lily Vase

Red Pearls on Reel

Floralife® RoseFlower Food

OASIS® Table DesignViva

Red Organza Fabric Diamante Pins

Red Bullion Wire

OASIS® Ideal FloralFoam Maxlife

15 x 10cm Clear GlassCube Vase

Red Opal Glass

��

NEW LOOKPACKAGING!

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The OASIS® Floral Cupcakes make it easy to create bespoke arrangements at affordable prices. Fold in a few designersundries; add a touch of frosting, mix together and a hand crafted original gift is made in no time at all.

NEW! 12cm OASIS®Floral Cupcake

Red Organza Fabric Brilliant Gold OASIS®Spray Colour

QUEEN FOR A DAYTreating Mum like royalty on Mother's Day is easy with perfectly formed

OASIS® Floral Cupcakes.

ToppingRoses ‘Naomi’Chrysanthemum ‘Feeling Green’Bouvardia ‘Royal Daphne Red’Viburnum opulus ‘Compactum’

Two and three tiersilver aluminiumcupcake standsnow available fromoasis® floralproducts -perfect fordisplaying yourfreshly createdoasis® floralcupcakes!

ingredients

Designer Tips� Make a frothy frill around the edge of the oasis® floral

cupcake with loops of organza fabric pinned into place.

� Grouping the flowers together will have more impact than dotting them around the cupcake.

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The OASIS® NAYLORBASE® Open Heart is made with a good 4.5cm depth of OASIS® Ideal Floral Foam Maxlife. It also hasa water reservoir giving florists the opportunity to make the design in advance. With OASIS® Ideal Floral Foam Maxlife thelifespan of the flowers is enhanced to help them live up to 50% longer than in previous floral foam.

Flowers and Foliagehypericum ‘red Baron’rose ‘passion’flat Mossliriope muscari - china Grass

43cm oasis®naylorBase® openheart

red 5-7mm WiredWool

red organza fabric 10mm Gold roundheaded pearl pins

HEAVENLY HEART

Designer Tips� soak the oasis® naylorBase® open heart

first and drain excess water away. Then cover the sides with a flat edging of organza fabric, pinning in place.

� Make a neat border of flat Moss around the oasis® naylorBase® open heart leaving a central channel of exposed floral foam for the hypericum and roses.

Sundries

This traditional tribute of love is given a contemporary look with wide borders ofHypericum and red Roses.

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Given a modern interpretation to accentuate the outline it sends out a strong message of love. Follow the step-by-step

instructions to create the look.

1. Soak the floral foam and drain off any excess water.Attach Organza Fabric neatly around the edge of theOASIS® FOAM FRAMES® Big X (Kiss), pinning in placewith Sparkler Pins.

2.Make two lines of Cordyline Leaves on the outeredges of the frame. Pleat the leaves and pin into placewith Mossing Pins. Make sure the leaves areoverlapped well so that no Mossing Pins show. Addwide groups of Hypericum along the inner edges ofthe frame.

3. Re-cut the stems of the Roses diagonally and makea compact line across the frame. Push the stems wellinto the floral foam to aid water retention. A line ofChrysanthemum ‘Feeling Green’ completes the base.Add groups of Cymbidium Orchids and a cluster ofRoses in the centre of the frame. Finally tuck OrganzaFabric around the central Roses and secure in place.

NEW! OASIS® FOAMFRAMES® Big X (Kiss)

Red Organza Fabric Red 8mm SparklerPins

Mossing Pins

Floralife® Leafshine

Flowers and Foliagerose ‘passion’

cymbidium orchidshypericum ‘red Baron’

chrysanthemum ‘feeling Green’cordyline leaves

sundries

THE LAST KISS

How to...

The new OASIS® FOAM FRAMES® Big X (Kiss) shape is an emotive shapethat will become a popular family tribute.

NEW LOOKPACKAGING!

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