Dear Hunger Bowl Friends,

Last year, through your efforts, 488,000 pounds of food

was collected by all of our participants. Thank you for

your participation in this meaningful event.

At the Food Bank we work hard every day of the year to

make sure that each child, family, and senior in our com-

munity that needs our help receives it. Last year, we dis-

tributed 10.6 million pounds of food to those in need.

That’s why I’m writing to you today. No one should go

hungry, especially during the holidays. We work with over 375 product partners to

secure food for more than 240 food pantries, emergency shelters, soup kitchens,

and other hunger relief organizations. We need your help this Thanksgiving!

7th Annual Hunger Bowl

A two-week long food drive leading up to Thanksgiving.

Hunger Bowl 2019 begins October 25, 2019, and continues through November 8,

2019. Early registration begins September 13 and ends on October11. Receive 100

bonus points by registering during the early registration period.

Please note: Our kick off breakfast has been moved to the Graduate Athens and

will take place on Thursday, October 24th at 8:00 am.

Last year the Food Bank of Northeast Georgia set a goal to collect 450,000

pounds of food through a friendly competition between individuals, groups, busi-

nesses, and civic organizations to see who could collect the most food based upon

a per person average. We collected over 488,000 pounds or 400,000 meals. This

year our goal is to collect at least 500,000 pounds!

Can we count on you again this year? We believe that this would be an extraor-

dinary opportunity for your business or group to be associated with an organiza-

tion that will feed thousands this holiday season, and for your employees to give

back at a time when so many think about feeding the hungry. I have enclosed a

registration form detailing this years event.

Thank you for your interest in helping to fight hunger. If you should have ques-

tions please feel free to contact Susan at communications@foodbanknega.org or

call 706-354-8191.

All the best,

Susan Your Hunger Bowl Team Coordinator

Campaign HandbookCampaign HandbookCampaign Handbook

October 25 thru November 8, 2019

2019

Dear Campaign Coordinator,

Thank you so much for your interest in helping in our fight against

hunger, by hosting a food drive for Hunger Bowl 2019. Over the

past year, we have seen an increase in need of approximately 20%.

Due to this increase, there’s never been a better time to support

the Food Bank of Northeast Georgia through an employee giving

campaign.

Food and fund drive campaigns are an easy and creative way to

show your support for the community. Use this kit to help you plan

fun activities to get your organization involved in hunger relief. In

this kit, you will find creative ideas to garnish support of this cam-

paign. Not only will employees have a great time participating in

the campaign, but they will feel good about your group’s/

company’s support of the community.

Your role as the coordinator of this campaign is extremely im-

portant to the success of the event, but you don’t have to do it alone.

A representative from The Food Bank of Northeast Georgia is avail-

able to assist you at anytime throughout the campaign. Below is a

list of some best practices and variables influencing campaign re-

sults. Again, should you have any questions or concerns, please

do not hesitate to contact; Susan Dodson at

communications@foodbanknega.org

Best Practices Set a goal

Incorporate themes, special events, and incen tives

into your campaign

Offer opportunities for participants to hear from

Food Bank representatives

Promote and publicize your campaign

Educate your participants about the Food Bank &

ask them to give

Contest begins 10/25/19 & ends 11/8/19

Register before 10/11/19 & receive 100 bonus points

Awards will be given on a per person average in mini, small, medium, large, and grand size groups.

We will also have school, apartment complex, church, and organization categories; so count eve-

ryone involved with your group, business, or organ-ization

Food donations received after 11/8/19 do not count

toward totals

Food items will be weighed at the Food Bank with 1 point given for each pound of food

Every dollar equals 5 pounds

Deliver your food to the Food Bank on or before 11/8/19 & receive a 25% bonus of tabulated points

Competition Rules

Text-to-Give Instructions

1. Insert 91-999 into your text “To:” line

2. Type “HB2019” into the message line

3. You will receive a text that will take you directly to the do-

nation page. There will be a drop down menu where all of

the teams will be listed in alphabetical order.

4. Click on your team name

5. Follow the instructions

6. Your donation will go directly into your team’s account

Instructions for Crowdfunding

We also offer crowd funding pages that each team can set up

that contains a thermometer with your goals that shows each

donation and where you are! We think this will be an easy

way to collect donations from co-workers, students, family

and friends.

1. Send a text to 71777 and type in HB2019 in the message

line.

2. You will receive a return text with a link to the crowdfund-

ing page.

3. Click on “Become a Fundraiser” and follow the directions.

4. Customize your page and hit save.

5. Your keyword will be HB2019? The last digit will be your

team number.

6. You will receive an email with a link that you can send out

to your supporters.

Getting Started

As our community partner, you and your co-workers can help

close the meal gap in our community in just 5 easy steps. In addi-

tion to providing food or funds to support the vital work of the

Food Bank, organizing an employee campaign also provides vol-

unteer hours which benefit the Food Bank in many ways. Please

keep track of the number of hours you and your team put into or-

ganizing and conducting this campaign and submit the total to the

Food Bank staff at the end of your campaign.

5 Easy Steps 1. Form a team to help organize and conduct this campaign. The

size of the team depends on the size of your group.

2. Set a time frame for this campaign. The length of the campaign

depends on the size of your group.

3. Choose one or more of the creative ideas in this toolkit and set

a goal of raising $5 or 25 pounds or more per employee. (a $5

monetary donation is equivalent to 20 meals)

4. Inspire and educate others. Promote your food drive regularly

during the duration of the campaign. See ideas within this

toolkit to create excitement.

5. Thank and recognize those co-

workers or group members that

participated in the campaign.

The Impact of Your

Donation

Gift

$5

$25

$50

$100

$250

Meals

20

100

200

400

1,000

Ideas for a Successful Campaign

Promotion Promotion is the key to any successful campaign. Start building awareness for

your event a few weeks in advance. Here are some key strategies to use when

promoting the event:

Hang posters around the office

Inform group of progress using emails and eblasts

Make daily announcements – especially if you have an

intercom system

Write an article about the campaign and prominently

place in the newsletter.

Give out candy such as life savers, fireballs, extra gum,

now & laters

Life savers – you just might save someone’s life with your gift

Fireballs – get fired up about the campaign

Extra Gum – thanks for going the extra mile

Now & Later – what you do now will make a difference later

Competitions: Create competitions between groups

(shifts, departments, floors, grades) to see who will col-

lect the most money or goods. Groups compete for

prizes or bragging rights.

Donation Bags: One of the most successful corporate

tactics! Plastic or paper bags are gathered or printed and

given especially to employees. They are taken home and

filled with food and returned. The bags remind employ-

ees of the food drive and make it easy to transport the

food.

Jeans\Casual Day: Allow individuals to wear jeans or

other type of dress (sports team t-shirts) if they meet their

campaign goal. Host competitions between groups

(dept., floors, grades) to see who collects the most food.

Winners get to wear special clothes for a day. You can

also sell dress down passes for employees to purchase

for the privilege of dressing down. All proceeds to benefit the Food Bank of North-

east Georgia.

Make a “Canstruction”: Use your creative talents to build replicas of building,

bridges, pyramids or any other structure using cans. Then donate the entire struc-

ture to the Food Bank. You can have contests among groups and award prizes to

1st, 2nd, and 3rd places.

More Information Sample emails, letters, and e-blasts are

available and can be emailed to your

campaign coordinator upon request. A poster

for your barrels can be found on page 8 of

this handbook.

All donations are tax deductible & an

individual receipt can be provided for both

monetary and food donations.

Barrels are available for food collection. We

asked that campaign coordinators or someone from your

organization pick up the barrels from the Food Bank or get them at

our Kick Off Breakfast.

Additional Partnership

Opportunities Other Volunteer Opportunities

Everyday our warehouse is filled with a

diverse group of individuals that want

to give back to their community. Tasks

include: food drives, building and

vehicle maintenance, office support,

food distribution, food rescue &

stocking shelves, and cultivating &

harvesting the Food Bank garden.

Corporate Sponsorship

Corporate involvement in our work is both invaluable to the Food

Bank & the corporate partner. Sponsorships start at $1000. Businesses

receive a variety of marketing & advertising benefits.

The Food Bank of Northeast Georgia

distributes much needed food through

approximately 225 partner agencies in

14 counties in northeast Georgia. These

counties include: Banks, Barrow, Clarke,

Franklin, Jackson, Habersham, Hart,

Madison, Oconee, Oglethorpe, Rabun, Stephens, Towns,

and White.

Distributes more than 12 million pounds of food &

grocery per year

Provides nearly 179,000 meals per week to hungry

Georgians

Serves over 1,800 students, per week, through our

Food 2 Kids Program

Travels over 300,000 miles each year to feed the

hungry

Secures over 5 million pounds of fresh fruits & vege-

tables each year

Rescues nearly 7,700 meals per day through our

Grocery Retail Recovery Program

Food Bank Facts

Help Us Collect Help Us Collect Help Us Collect

500,000 Pounds of 500,000 Pounds of 500,000 Pounds of

Food to Distribute to Food to Distribute to Food to Distribute to

Families in Need this Families in Need this Families in Need this

Holiday Season!Holiday Season!Holiday Season!

2018 2019