7ps of hospitality sector in comparison of taj mahal hotel n j.w. marroit

7/31/2019 7PS OF HOSPITALITY SECTOR IN COMPARISON OF TAJ MAHAL HOTEL N J.W. MARROIT

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7ps in Hospitality Industry

Taj Mahal Palace and JW Marriott Hotel, Mumbai


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ProductTaj Mahal Palace

Core product Space

582 centrally air-conditionedrooms including 49 suites

Restaurants, health club,banquets, discotheque, bar,business centers

Types of rooms :Tower Wing Rooms

Heritage Wing RoomsTaj ClubSuites

JW Marriott

5 floors , 326 rooms , 29 suites

12 meeting rooms, 14,000 sq ft of

total meeting space

Restaurants, spas, fitness centers

Types of rooms :Deluxe Guest roomsExecutive Guest RoomsPremier Ocean View Guest room

Premier Club Guest RoomPremier Guest Room


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Price

Taj Mahal Palace

Basic room rates 8713

Taj club room 21250

Grande luxury suite 65000

Price policy

JW Marriott

Basic Room rates 11500

Executive oceanic view14500

New premier club - 15500

Price policy


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Place

Taj Mahal Palace

This hotel is located 32 km fromthe airport and minutes awayfrom Mumbai's commercial,

shopping and banking districts

Located near major touristattractions including MarineDrive, Gateway of India.

JW Marriott

Located near Juhu Beach, oneof the most famous touristattractions in Mumbai.

Easily accessible through localtrains and BEST buses


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Promotion

Taj Mahal Palace

Surprises - Flexi Credits- Suite Celebrations- Extended Stay Offer

- Weekend Getaways- Early Bird Offer

Have presence in online mediasuch as Facebook, Twitter andthe official Taj website where it

lists down all amenities andtypes of rooms, etc.

JW Marriott

You Play, We Pay in India

Extended Stays

Early bird special

Business perks in MumbaiBreakfast + massages

Have online presence onFacebook, Twitter and theMarriott website


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People

Taj Mahal Palace

The Taj Inner Circle GroupTaj AdvantageTaj Epicure

medical help, consultation,traveling facilities, perks andbonuses provided to employees

Taj TISS HR Associate

Programme

JW Marriott

Marriott Rewards ProgramMarriott Senior Discount

Employees here each have theirown lockers in which they keeptheir uniforms and otherbelongings, they also havebunkers with small beds

Have lucrative internship andtraining programs which alsoincludes job rotation amongvarious properties of Marriottaround the globe.


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Process

Taj Mahal Palace

In order to ensure that the coreproduct and the supplementaryproduct is developed and

delivered in the right mannerand at the right time, the hotelhas formed certain setprocesses.

Processes are so specifically

laid down that hotel staff areeven advised on what to sayand what words to use whiletalking to a customer

JW Marriott

Make sure every stage in theprocess of delivering world-class services to customers is

efficient and is produced at rightplace at the right time.

Has a reputation of deliveringthe services with efficiency andeffectiveness.


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Physical Evidence

Taj Mahal Palace

Built in 1903 by Sitaram Vaidya

Exterior has been given amodern look while alsoretaining the old charm of thehotel protecting its richheritage.

Entrance Bronze and glassdoorsHand-woven carpets cover thefloorsThe Zodiac GrillMumbaismost exclusive restaurant

JW Marriott

Overlooks Juhu beach

Exterior of the hotel ismagnificient with 2 levels ofentry. Ground level containsthe seminar halls

1st level Entry to the lobby

whereby the concierge iswaiting to greet the guests.

Spacious lobby with a pianistand comfortable seating.

The Lotus Pond alongside theArabian Sea


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JW Marriott


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Taj Mahal Palace


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Problems Faced

No permission to click pictures

Did not provide complete information

Security measures at Taj did not provide

for much exploration


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Hospitality Sector :

Overview The hospitality sector includes all businesses

that provide food, beverages and/oraccommodation services.

This includes restaurants, pubs, bars andclubs, hotels, contract catering, and hospitalityservices.

The hospitality industry is a several billiondollar industry that mostly depends on theavailability of leisure time and disposableincome


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Overview

The industry is divided into sectors

according to the skill-sets required for

the work involved.

Sectors include accommodation, food

and beverage, meeting and events,

gaming, entertainment and recreation,tourism services, and visitor information


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THANK YOU

7ps of hospitality sector in comparison of taj mahal hotel n j.w. marroit

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