PRESANTATION ON 7’PS MARKETING MIX

SUBJECT:-

SERVICE RELATIONSHIP MANAGEMENT

GUIDED NAME:- PREPARED BY:-

MRS.NEHA RATHI JOSHI HARDIK TALAVIYA

YOGESH AGOTARIYA NIRAV K.K. PAREKH INSTITUTE OF MANAGEMENT OF STUDIES AMRELI

7 P’S of Service Marketing Mix…

ProductPrice

PromotionPlace

PeoplePhysical evidence

Process

Four Ps

PRODUCT• Product:

A product, service or idea is that which satisfies the needs & wants of the customers

• Variety Features

• Brand Name Quality

• Design Packaging Service

Product- Consumer• The product part of the Four Ps model

is replaced by consumer or consumer models, shifting the focus to satisfying the consumer.

• A product, service or idea is that which satisfies the needs & wants of the customers.

ProductCompany provides products like

• Postpaid connections

• Prepaid connections

• Dialing cards

• Hutch PCO

• Hutch Handy phone

Product decisions

Branding Quality Features

• Cars- Reva

Price• The price is the amount a customer pays for the product.

• It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product.

• The business may increase or decrease the price of product if other stores have the same product.

• Price is the amount a consumer pays in exchange for the product or service.

Price• Marketers have to determine prices to

consumers & channel partners• Prices across models & geographic

regions have to be established• Policies on discounts have to be framed• These decisions are vital to enhance

sales volumes

Price• List Price• Discounts• Allowances• Payment Period• Credit Terms

• Bills

Price....• The prices are

being charged in accordance with:

• The charges

vary from region to region.

Roaming rates

Services

Talk plans

Prices

Pricing strategies… Penetration

Skimming Competition

Product line

CONT…..• Pricing is the only mix which generates a turnover

for the organization.

• The remaining P’s are the variable cost for the organization.

• Price must support these elements of the mix.

• Pricing is difficult and must reflect supply and demand relationship.

Promotion• Promotion activities are meant to communicate &

persuade the target market to buy the company’s products

• This is done by:- Promotion

Advertisement Hoardings Personalselling Media Publicity Internet

Place• Place represents the location where a

product can be purchased. • It is often referred to as the distribution

channel. It can include any physical store as well as virtual stores on the Internet.

• Channels Inventory• Transportation Locations• Logistics Coverage

Andhra PradeshPunjab

West BengalKarnataka

Maharashtra & GoaTamil NaduRajasthan

UP (E) UP (W) Kerala Delhi

MumbaiHaryana

• Duty Free Stores – Airports

Hyper mart-Store Signage's

Markets

Extended Marketing Mix

• Booms and Bitner included three additional 'Ps' to accommodate trends towards a service or knowledge based economy:

• People• Process• Physical Evidence

Physical Evidence….

Sim cards Bills

Before and After sale documents

PHYSICALEVIDENCE

PeoplePeople are important because:

– Providing a service, rather than selling a product.

– Quality of personal relationships between company and clients becomes vital.

– New staff needs thorough training and constant monitoring.

– Staffing costs the highest cost– Recruiting specialist staff time consuming

and expensive.– Strategies and tactics for recruiting,

training and safeguarding relationships.

People Include...

Others like: Technicians Dealers Other Employees (BPO Employees)

Higher managers

Middle managers

Lower managers

process

Process – procedures, mechanisms and flow of activities which lead to an exchange of value.

Process• That “P” of marketing mix

which let customers get the best of the products

Example of Process of taking a postpaid connection

Go to Hutch Shop

Choose a product (Say Postpaid connection)

Pay the appropriate fees

Take the Respective product (Like SIM Card in this case)

Avail the facilities

Give the feedback

THANK YOUTHANK YOUTHANK YOUTHANK YOU