MOBILE ADVERTISING ON BLACKBERRY PLATFORM

7Langit, BlackBerry Alliance Elite MemberOon Arfiandwi, CTO

@bbgue

MOBILE AD AS PUBLICATION MEDIA

Started in 2009, with GempaLoka App, 7Langit already looking around for Mobile Ad for BlackBerry (2009: 80.000 users)

We are aiming to be a publication media as well as monetization.

Early 2010, 7Langit has managed to provide ads service in Blackberry Apps by doing OpenX customization (open source Ad Platform)

By mid year of 2010, RIM started Ad Service (beta), providing SDK and cooperate with numbers of Ad Network from all around the World

In 2011, RIM changed the SDK platform and provide features on its WebPortal

Till 2011, 7Langit has provided Apps that has been installed by more than 2millions unique BlackBerry users of Indonesian providers

As a developer sometimes we need extra flexibility. 7Langit is using API from AdMob in “Make Your Own BlackBerry Application” platform.

SUMMARY

• For mobile Ad implementation in BlackBerry simply use BlackBerry Ad Service, one of the benefit is the BlackBerry feature integration. User targeting is difficult to do, due RIM centralized infrastructure.

• Very limited Ad Network that provides API, most of them provides SDK to be able to offer more features.

•Only few Ad Network provides the service for publisher who also wants to be advertiser. One of the option is to do Open Source platform customization.

• Image “BlackBerry Ad Service” courtesy of http://bit.ly/iCoDhq

@7LangitApps @bbgue @TitiRusdi