Seven C’s of Communication

Candid

• The message communicated should be candid – Straightforward, frank.

• To make communication effective, it is most imperative that the message should be frank and straightforward.

Clear

• 1.After studying the market reports and other relevant data of different markets, we can infer that the share market is lucrative for investment.

• 2.After studying the market, we recommend that investing in shares is profitable.

• Imprecise vs Precise

• The message to be communicated whether oral or written should be clear.

• Clarity of expression and thought are must.

Use simple and short words

Pompous• Terminate• Fascination• Utilize• Procure• Deem• Interrogate

Simple• End• Attraction• Use • Get• Think • Question

Complete

• Completeness is necessary for effective communication.

• Incomplete message breeds misunderstanding and misinterpretations.

• Completeness contributes to the clarity of the message.

• Helps in building goodwill.

Guidelines for Completeness

• Provide all the necessary information.• Ask five W questions – Who, What, When,

Where, Why• Answer all the possible questions that may

arise in the readers mind.• Give extra information in the relevant context.

Concise

• To retain the attention as well as to save the time of the reader, it is essential that the message should be concise.

• It means conveying the message in fewest possible words without sacrificing its completeness and clarity.

Single word substitutes

Long Phrases• At the present time• Due to the fact that• Despite the fact that• Will you kindly• Keeping in View

Single Words• Now• Because• Although• Please• Considering

Concrete

• The communicated statement should not be vague, rather should be concrete and specific.

• Concrete expressions create specific visual images in the mind of the receiver which vague or generalized statements cannot.

• Example • The price of the washing machine is very high• The price of automatic washing machine is Rs.

23,000• Use concrete facts instead of making

generalized statements.

Correct

• The message to be communicated should be correct in spelling, grammar, format, contents, etc.

• Ensure that the facts and figures are accurate • Check whether the grammar, punctuation and

spelling are proper or not.

Courteous

• Courtesy in the message as well as manners, plays a dominating role in effective communication.

• While communicating, it is necesasary that we should be considerate, compassionate and friendly.

• While communicating• Use polite and respectful tone.• Always ‘thank’ the other person for his/her

generosity and favour.• Do not forget to use the word ‘please’ for

requesting something.