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Page 1: 7.7 SPECIALIZING IN THE CREATION OF CUSTOMIZED … · New Zealand TRAVEL AUDIENCE Health & Beauty VACATION ACTIVITIES (Last 2 years - % Comp) 2.4 5.0 3.8 6.5 6.7 4.2 7.7 1.7 9.5 4.2
Page 2: 7.7 SPECIALIZING IN THE CREATION OF CUSTOMIZED … · New Zealand TRAVEL AUDIENCE Health & Beauty VACATION ACTIVITIES (Last 2 years - % Comp) 2.4 5.0 3.8 6.5 6.7 4.2 7.7 1.7 9.5 4.2

JustLuxe

2.37.7

Online 18+0.4

JustLuxe

SPECIALIZING IN THECREATION OF CUSTOMIZED

MARKETING SOLUTIONS FOR PREMIUM BRANDS

REACHINGNICHE

AUDIENCES

Since its inception in 2004, JustLuxe has grown tobecome the largest affluent lifestyle site on the Web with more than 1.5 Million Unique Visitors/Month, generating more than 6 Million Page Views. JustLuxe provides an all-encompassing guide to the affluent lifestyle.

JUSTLUXETHE AFFLUENT LIFESTYLE GUIDE

40+ CATEGORIES IN LIFESTYLE, TRAVEL & FASHION

100K ARTICLES (1,200 NEW ARTICLES PER MONTH)

200+ FEATURED WRITERS & CONTRIBUTORS

20,000+ COMMUNITY MEMBERS

200K+ SOCIAL REACH

Page 3: 7.7 SPECIALIZING IN THE CREATION OF CUSTOMIZED … · New Zealand TRAVEL AUDIENCE Health & Beauty VACATION ACTIVITIES (Last 2 years - % Comp) 2.4 5.0 3.8 6.5 6.7 4.2 7.7 1.7 9.5 4.2

JustLuxe

2.37.7

Online 18+0.4

JustLuxe

1,501,253TOTAL VISITORS UNITED STATES

228,020MOBILE USERS

THE JUSTLUXE AUDIENCE

63%Age 24-64

55% Male

45% Female

4.22 AVGpages per visit

1.229MMtotal uniques

4:43 AVGminutes onsite

Source: Google AnalyticsOctober 2013

6.45MMpage views

MARRIED57%

CHILDREN45%

FINE DINING75% EAT

at fine dining restaurants

AUTOMOTIVE65% DRIVE

a luxury car

SHOPPING90% SHOP

in department stores

SOURCE: COMSCORE

ONLINE TRAFFIC

Page 4: 7.7 SPECIALIZING IN THE CREATION OF CUSTOMIZED … · New Zealand TRAVEL AUDIENCE Health & Beauty VACATION ACTIVITIES (Last 2 years - % Comp) 2.4 5.0 3.8 6.5 6.7 4.2 7.7 1.7 9.5 4.2

TARGETING THE AFFLUENT

FASHION 12Xlikely to purchase luxury items from a high-end retailer

AUTOS 3Xlikely to purchase a new car within 6 months

TRAVEL 16Xlikely to have visited a luxury hotel in past 30 days

CULINARY 75%frequently dine at fine dining restaurants

$500K+ PORTFOLIO2MORE

LIKELY TO

X

hold anINVESTMENT

COLLEGEEDUCATED77%

$150K+ HH INCOME3MORE

LIKELY TO

X

4MORELIKELY TO

X

SOURCE: NIELSEN RESEARCH

AUDIENCE SNAPSHOT

Page 5: 7.7 SPECIALIZING IN THE CREATION OF CUSTOMIZED … · New Zealand TRAVEL AUDIENCE Health & Beauty VACATION ACTIVITIES (Last 2 years - % Comp) 2.4 5.0 3.8 6.5 6.7 4.2 7.7 1.7 9.5 4.2

DIGITAL MEDIA OPTIONS

RECOMMENDED FORMATS• IAB - 300x250, 728X90,

160X600, 950X66• High-impact – 1200X310,

970x278, 300X600, SKINS• TAKEOVERS – ROADBLOCKS• INTERSTITIALS

Page 6: 7.7 SPECIALIZING IN THE CREATION OF CUSTOMIZED … · New Zealand TRAVEL AUDIENCE Health & Beauty VACATION ACTIVITIES (Last 2 years - % Comp) 2.4 5.0 3.8 6.5 6.7 4.2 7.7 1.7 9.5 4.2

JustLuxe

•CLIENT AD UNITS

•FEATURED BILLBOARD/SKIN

•ORIGINAL EDITORIAL CONTENT

•CLIENT VIDEO GALLERY

•SPACE FOR BRAND TO FEATUREANY RELATED BRAND NEWS,UPCOMING EVENTS, EXCLUSIVE PROMOTIONS, ETC.

•SOCIAL INTEGRATION

DIGITAL MEDIA WITH NATIVE CONTENT SPONSORSHIP

LIVE EXAMPLE >

Page 7: 7.7 SPECIALIZING IN THE CREATION OF CUSTOMIZED … · New Zealand TRAVEL AUDIENCE Health & Beauty VACATION ACTIVITIES (Last 2 years - % Comp) 2.4 5.0 3.8 6.5 6.7 4.2 7.7 1.7 9.5 4.2

JustLuxe

IDEAL SPONSORSHIP OPPORTUNITYFOR TOURISM BRANDS (I.E. HOTELS,CVB, AIRLINES, ECT.)

NATIONAL TRAVEL CAMPAIGNS CENTERED AROUND DESTINATIONS

BRANDED CONTENT SPONSORSHIP

LIVE EXAMPLE >

Page 8: 7.7 SPECIALIZING IN THE CREATION OF CUSTOMIZED … · New Zealand TRAVEL AUDIENCE Health & Beauty VACATION ACTIVITIES (Last 2 years - % Comp) 2.4 5.0 3.8 6.5 6.7 4.2 7.7 1.7 9.5 4.2

JustLuxe NATIVE CONTENT HEADLINE PLACEMENT

CATEGORY HOMEPAGE SPONSORED CONTENTJUSTLUXE HOMEPAGE

Headline lives on JustLuxe homepage

Your article on JustLuxewith user analytic reporting

Headline lives on category homepage

LIVE EXAMPLE >

Page 9: 7.7 SPECIALIZING IN THE CREATION OF CUSTOMIZED … · New Zealand TRAVEL AUDIENCE Health & Beauty VACATION ACTIVITIES (Last 2 years - % Comp) 2.4 5.0 3.8 6.5 6.7 4.2 7.7 1.7 9.5 4.2

EMAIL OPPORTUNITIES

Page 10: 7.7 SPECIALIZING IN THE CREATION OF CUSTOMIZED … · New Zealand TRAVEL AUDIENCE Health & Beauty VACATION ACTIVITIES (Last 2 years - % Comp) 2.4 5.0 3.8 6.5 6.7 4.2 7.7 1.7 9.5 4.2

SEASONAL GIFT GUIDE SPONSORSHIP

LIVE EXAMPLE >

Page 11: 7.7 SPECIALIZING IN THE CREATION OF CUSTOMIZED … · New Zealand TRAVEL AUDIENCE Health & Beauty VACATION ACTIVITIES (Last 2 years - % Comp) 2.4 5.0 3.8 6.5 6.7 4.2 7.7 1.7 9.5 4.2

CONTENT INTEGRATION

LIVE EXAMPLE >

Page 12: 7.7 SPECIALIZING IN THE CREATION OF CUSTOMIZED … · New Zealand TRAVEL AUDIENCE Health & Beauty VACATION ACTIVITIES (Last 2 years - % Comp) 2.4 5.0 3.8 6.5 6.7 4.2 7.7 1.7 9.5 4.2

CONTENT INTEGRATION

LIVE EXAMPLE >

Page 13: 7.7 SPECIALIZING IN THE CREATION OF CUSTOMIZED … · New Zealand TRAVEL AUDIENCE Health & Beauty VACATION ACTIVITIES (Last 2 years - % Comp) 2.4 5.0 3.8 6.5 6.7 4.2 7.7 1.7 9.5 4.2

CONTENT INTEGRATION

LIVE EXAMPLE >

Page 14: 7.7 SPECIALIZING IN THE CREATION OF CUSTOMIZED … · New Zealand TRAVEL AUDIENCE Health & Beauty VACATION ACTIVITIES (Last 2 years - % Comp) 2.4 5.0 3.8 6.5 6.7 4.2 7.7 1.7 9.5 4.2

CUSTOM SWEEPSTAKES

LIVE EXAMPLE >

Page 15: 7.7 SPECIALIZING IN THE CREATION OF CUSTOMIZED … · New Zealand TRAVEL AUDIENCE Health & Beauty VACATION ACTIVITIES (Last 2 years - % Comp) 2.4 5.0 3.8 6.5 6.7 4.2 7.7 1.7 9.5 4.2

Canada

0.30.5

1.66.0

0.20.4

Europe(Scandinavia)

Mexico

Caribbean

South America Africa

Asia(Southeast)

North America26.434.4

Asia(Far East)

Europe(Portugal/Spain)

Asia(Any)

0.73.2 0.6

2.7 Australia/New Zealand

TRAVEL AUDIENCE

Health & Beauty

VACATION ACTIVITIES(Last 2 years - % Comp)

2.4

5.03.8

6.56.7

4.2

7.7

1.7

9.5

4.2

15.2

6.1

JustLuxeOthers

JustLuxe

Sports Golf Marine Adult Skiing Spa Inclusive

11.0

2.1

2MORELIKELY TO

XJUSTLUXE READERS ARE…

- take a foreign vacation- fly business or first-class- plan a staycation- buy a vacation package

VACATION TYPES (% Comp)

9.110.2

15.3

23.6

7.67.8

7.2

12.1

18.7

5.4

2.37.7

48%

belong to anairline/hotel

loyalty program

45% Leisure

55% Business

Online 18+0.4

ACTIVE TRAVELERS (Vacation, past 2 years - % Comp)Online 18+JustLuxe

Online 18+

% Comp Index

3.5

333

3182.7 6.2 230

10.0 227

1.1

Ritz-Carlton

Westin

Crowne Plaza

Clarion

Hyatt

Ameriuities

Wyndham

Radisson

Embassy Suites

Hilton

% Comp

5.0

4.4

1.6

1.2 5.2 433

0.7 3.0 429

1.9 7.0 368

0.6 2.0 333

0.5 8.21640

8.0 500

1.5

JustLuxe

HOTELS (BUSINESS & VACATION)

59%

have takena vacation

this past year

Page 16: 7.7 SPECIALIZING IN THE CREATION OF CUSTOMIZED … · New Zealand TRAVEL AUDIENCE Health & Beauty VACATION ACTIVITIES (Last 2 years - % Comp) 2.4 5.0 3.8 6.5 6.7 4.2 7.7 1.7 9.5 4.2

Luxury ElectronicsHousehold Products

Health & BeautyFashion & StyleHome DecorBeauty & Cosmetics

JustLuxe readers frequently provide advice on

75%Consumed

alcoholin last 7 days

FASHION & LIFESTYLE AUDIENCE

Owns or plans to purchase in next 6 months

80%

90%Department

StorePurchase(30 days)

55% Male45% Female

2.5Xmore likely

TO BE Atrendsetter

JustLuxe Others

75%Eat at fine diningrestaurants

Home Entertainment System

LuxuryWatches

Designer Fragrance

FineJewelry

Online Purchase(30 days)

In the past 30 days, the JustLuxe reader has…

Entertained formally at home

Attended a museum/art gallery

Worked out a health club

Undergone home improvement

7.39.2

12.816.8

18.622.2

2.74.0

Page 17: 7.7 SPECIALIZING IN THE CREATION OF CUSTOMIZED … · New Zealand TRAVEL AUDIENCE Health & Beauty VACATION ACTIVITIES (Last 2 years - % Comp) 2.4 5.0 3.8 6.5 6.7 4.2 7.7 1.7 9.5 4.2

AUTO SNAPSHOT

Health & Beauty

On average, JustLuxe readers spend more time

BEHIND THE WHEEL

Use vehicle navigation daily

Car rentalfor business(3 months)

Car rentalfor vacation(3 months)

Financed new car(3 months)

p/purchase auto insurance(6 months)

Frequently provides car advise

2.93.5

3.1

5.4

9.0

6.1

4.4

2.8

14.0

8.7

16.2

7.6

JustLuxeOthers

52%48%

OWN

Imported Domestic

60%

P/tickets to autoevent (6 months)Ownership

Luxury

Hybrid

Compact Sedan

Mid-size Sedan

SUV Sports Convertible

Top PrestigeLuxury

Luxury (Entry)

Large Luxury

Sports Luxury

own or lease a luxury car 65% of JustLuxe

readersMore than

likely to either probably purchase or definitely purchase a new car in the next 6 months

30% of JustLuxereaders

More than

Automobiles Owned & PurchasedOnline 18+

% Comp

JustLuxe

% Comp Index

1.7Mercedes 7.5 441

1.0

Volvo

3.5 350

2.3 5.7 248

1.3 2.5 195

0.6Audi 3.0 500

Infiniti

2.0 6.0 300BMW

Lexus

1.4 2.5 179Lincoln

3.6 2.4 67Buick

1.6 1.2 73Cadillac

Page 18: 7.7 SPECIALIZING IN THE CREATION OF CUSTOMIZED … · New Zealand TRAVEL AUDIENCE Health & Beauty VACATION ACTIVITIES (Last 2 years - % Comp) 2.4 5.0 3.8 6.5 6.7 4.2 7.7 1.7 9.5 4.2

SAMPLE ADVERTISING CLIENTS

SEE FULL ADVERTISER LIST >

Page 19: 7.7 SPECIALIZING IN THE CREATION OF CUSTOMIZED … · New Zealand TRAVEL AUDIENCE Health & Beauty VACATION ACTIVITIES (Last 2 years - % Comp) 2.4 5.0 3.8 6.5 6.7 4.2 7.7 1.7 9.5 4.2

CONTACT

THANK YOUFOR YOUR

CONSIDERATION

[email protected]