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Classic Wares Shoes Company

Mission Statement

Our goal is to provide the best products with the greatest service possible and we

serve others as we would like to be treated.

Vision Statement

Our vision is to achieving our CoreValues& Core Purpose and target. We also become

role model and internal transformation for large corporation.

Key success Factors

1. Classic shoes are a treat to look at and to wear. With artistic styling,superior craftsmanship, attention to comfort.

2. Classic shoes are a unique, stylish choice in comfortable shoes.

3. When you look at a pair Classic shoes, you can actually see the quality -when you put a pair on, you can feel it.

4. Hand-sewn construction which is a unique technique that hand sews theupper, the sock lining, and outsole together in a single process.

5. Unique cushioning foam that prevents moisture and heat build-up for more

comfortable and less smelly shoes.

6. To build strong relationship with consumers, vendors and employeesClaims for any defects / flaws in our product shall only be accepted within30 days from the date of purchase, required that you have the originalreceipt.

7. Due to uniqueness & imitation strategy of our company we focus low costand differentiation element in our product that`s why we are able to stay inexisting market and able to full fill our customers wide range requirement.

8. We believe to provide excellent customer service, pioneering technology,creativity, Integrity and social responsibility.

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External Factors Analysis Summary (EFAS) Matrix:

EFAS matrix shows the important external factors (Opportunities & Threats) of

our company and analyzes how well our companys management (rating) is responding

to these specific factors in light of the perceived importance (weight) of these factors tothe company.

External Factors Matrix

External Factors Weight RatingWeighted

Score

Opportunities:

O1 Competitor services 0.10 3.5 0.35

O2 unique opportunity 0.20 5.0 1

O3 Customer expectation 0.15 2.3 0.34

O4 Innovated Technology 0.25 2.8 0.7

Threats:

T1 Copy rights 0.10 3.3 0.33

T2 Global competitors 0.10 2.4 0.24

T3 New competitors 0.10 2.8 0.28

Total 1.00 3.22

Internal Factors Analysis Summary (IFAS) Matrix:

While in IFAS shows the important internal factors (Strengths & Weaknesses) of

our company and analyzes how well our companys management (rating) is respondingto these specific factors in light of the perceived importance (weight) of these factors to

the company.

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Internal Factors

Weight RatingWeighted

Score

Strengths:

S1 Quality and comfortable service 0.20 5.0 1.00

S2 Excellent customer services &CSR 0.17 3.2 0.54

S3 Motivated employees 0.13 2.8 0.36

Weaknesses:

W1 New entrants 0.25 3.1 0.77

W2 Huge investments 0.15 1.8 0.27

W3 High Prices 0.10 2.6 0.26

Total 1.00 3.2

Strategic Factors Analysis Summary (SFAS) Matrix:

SFAS matrix shows summarize our companys strategic factors by combining the

external factors from EFAS table and internal factors from IFAS table. It condenses the

strategic factors in to fewer to make strategy formulation easier. It is done by reviewing

& revising the weight given each factor along with rating.

Strategic Factors Weight RatingWeighted

Score

Duration

Short Intermediate Long

O1 Competitor services

0.14 2.3 0.23 x

O3Customer expectation 0.10 4.0 0.56 x x

T1 Copy rights 0.13 5 0.65 x

T3 New competitors 0.10 2.5 0.25 x

S1 Quality andcomfortable service 0.11 2.7 0.29 x x

S3 Motivated employees 0.08 3.2 0.25 xW2 Huge investments 0.13 3.9 0.58 x x

W3 High Prices

0.09 2.9 0.20 xTotal 1.00 3.02

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TWOS Matrix:

TWOS matrix shows that how the external opportunities and threats that our

company is facing can be matched with our internal strengths & weaknesses to result in

four sets of possible strategic alternatives.

Strengths Weaknesses

S1 Quality and comfortableservice

W1 New entrants

S2 Motivated employees W2 Huge investments

W3 High PricesOpportunities

SO-Strategies WO-Strategies

O1 Competitor services

1. we will offer high quality,comfortable service which will

sweep out other competitorservice .(S1,O1)

1 As people want new fashion& style become fade up by

other services so they wantsome new brand by provider.(W1,O1)

O2 unique opportunity 2. Our motivated employeeshave ability to cash theunique opportunity.(S2,O2)

2. This unique opportunityrequires great investment forR&D (W2, O2).

O3 Customer expectation

3. Our service will satisfiedcustomer as per customersexpectation & need (S3,O3)

3. Customer expectations willbe fulfilled and theirconfidence will be won by

effective promotionalmeasures. (W3,O3)

ThreatsST-Strategies WT-Strategies

T1 Copy rights 1. Our high quality,conformable service will helpin protecting our intellectualproperty rights. (S1,T1)

1. We are new entrant and ourcompetitor is others but wewill manage to compete withour quality services.(W1,T1)

T2 Global competitors 2. Our motivated employeeshave capabilities to competeat national and globalenvironments. (S2,T2)

2. Both national and Globalcompetitor will face samekinds of threats. As customerconfidence and expectation

will try to manage by propercommunication channels.(W2,T2)

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T3 New competitors 3. Further increasing reserves& cover more geographicalareas to compete well(S1,S3,T1)

BCG Matrix:

BCG matrix is used simply to show our companys portfolio of products and

divisions in term of their growth and competitive position. Our company lies in Cash

cow (market growth has Slowed and product hold a fairly stable market share )

Relative Competitive Position

Stars Question Marks

Cash Cow Dogs

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Busine

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Growth

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Potent

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Big

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GE Business Screen:

GE matrix includes nine (9) cells based on long-term industry attractiveness and

business strength competitive position. It includes much more data in its two key factors

than just business growth rate and comparable market share. The individual productlines or business units are identified by a letter and plotted as circles on the GE

Business Screen.

Business Strength Competitiveness

Strong Average WeakWinners

Winners Question Marks

Winners Average business Looser

Profit Producers Looser

Looser

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Hi gh

Medi

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Low

Karac

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marke

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Lahor

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Marke

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Local

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Techn

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New

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