Cultivating Creative Thinking for Customer Engagement

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Our Speakers Elisa Camahort Page co-founded BlogHer, Inc., in 2005 with Jory Des Jardins and Lisa Stone. The company was acquired this past Fall by SheKnows Media creating the leading women's lifestyle media company online. She now serves as the Sr. VP of Community Content & Events for SheKnows.. Elisa is a founding Fellow of the Society for New Communications Research and serves on the Board of Directors of the 42nd Street Moon Theatre in San Francisco, the programming advisory committee for SXSW Interactive and SXSW V2V, and the Board of Advisors for the Our Hen House animal rights non-profit and Hack the Hood. @ElisaC

In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print

media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that delivered to blue-chip corporate clients and their agencies ways to corral and connect with

their customers, and equally importantly, their customers’ trusted influencers. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge

promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts from the Ivy Towers, the Street and the Hill. @robincarey

#SMTLive

Michael Brenner is the Head of Strategy for NewsCred and former VP of Global Content Marketing Strategy from SAP. Recognized as a Top Business Marketer, Top Content Marketing

Influencer, Top Marketing Speaker, and Top Social Media Marketer, Michael is an accomplished marketing speaker, author of the B2B Marketing Insider blog, and a frequent contributor on

leading publications like Forbes, The Economist, The Guardian and Entrepreneur. @BrennerMichael

Brent Leary is Co-founder and Partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and mid-size enterprises. He has over 15 years of IT and management consulting experience working on projects for Microsoft, Research In Motion, BellSouth, Compaq and the state of Georgia’s Department of Economic Development. Leary received CRM Magazine’s 2004 Most Influential Leader Award along with his business partner Michael Thomas. He serves on the national board of the Customer Relationship Management Association as Vice President of Technology, and as CRM subject matter expert for the Small Business Technology Task Force. @BrentLeary

‘CX’ Needs One Agenda

Branding Hopes For One Agenda

Digital Assumes One Agenda

Stress Point - socialSo

urce

: Ric

hard

Hug

hes,

Pro

duct

Str

ateg

y D

irect

or o

f Bro

advi

sion

Lack Of Trust

Call centres have such

poor reputations. Are

they really able to

represent our brand on

social?

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Content today must compete with pictures of

babies and kittens.

@BrennerMichael

#thinkcontent |

@newscred

WHY YOUR CONTENT MARKETING IS NOT WORKING

Your demographics are too broad

You aren’t being useful or helpful

Your content is boring and stupid

You haven’t changed your delivery methods

Your content doesn’t evoke emotion

@BrennerMichael

Socia

l media

Company websit

e

Email newsle

tter

Article

s about t

he brand

Through th

eir app

Text messa

ge

None of the above

0%

10%

20%

30%

40%

50%

60%

When asked where millennials engage with brands:

NewsCred Millennial Survey 2014@BrennerMichael

• Men's Wearhouse

https://www.custedge.com/matt-stringer-of-mens-wearhouse-discusses-the-mobile-wallet-an-emerging-channel-for-customer-engagement/

https://www.custedge.com/cmo-interviews-qa-with-matt-stringer-evp-of-marketing-mens-wearhouse/

• Golden State Warriors

https://www.custedge.com/cmo-interviews-qa-with-kenny-lauer-vice-president-of-digital-and-marketing-golden-state-warriors/

Case Studies

Our Speakers Elisa Camahort Page co-founded BlogHer, Inc., in 2005 with Jory Des Jardins and Lisa Stone. The company was acquired this past Fall by SheKnows Media creating the leading women's lifestyle media company online. She now serves as the Sr. VP of Community Content & Events for SheKnows.. Elisa is a founding Fellow of the Society for New Communications Research and serves on the Board of Directors of the 42nd Street Moon Theatre in San Francisco, the programming advisory committee for SXSW Interactive and SXSW V2V, and the Board of Advisors for the Our Hen House animal rights non-profit and Hack the Hood. @ElisaC

In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print

media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that delivered to blue-chip corporate clients and their agencies ways to corral and connect with

their customers, and equally importantly, their customers’ trusted influencers. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge

promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts from the Ivy Towers, the Street and the Hill. @robincarey

#SMTLive

Michael Brenner is the Head of Strategy for NewsCred and former VP of Global Content Marketing Strategy from SAP. Recognized as a Top Business Marketer, Top Content Marketing

Influencer, Top Marketing Speaker, and Top Social Media Marketer, Michael is an accomplished marketing speaker, author of the B2B Marketing Insider blog, and a frequent contributor on

leading publications like Forbes, The Economist, The Guardian and Entrepreneur. @BrennerMichael

Brent Leary is Co-founder and Partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and mid-size enterprises. He has over 15 years of IT and management consulting experience working on projects for Microsoft, Research In Motion, BellSouth, Compaq and the state of Georgia’s Department of Economic Development. Leary received CRM Magazine’s 2004 Most Influential Leader Award along with his business partner Michael Thomas. He serves on the national board of the Customer Relationship Management Association as Vice President of Technology, and as CRM subject matter expert for the Small Business Technology Task Force. @BrentLeary

Join the Conversation…

Follow along and share your thoughts on

Twitter at #SMTLive

Submit your questions in the

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#SMTLive

Featured Webinar

August 19th

Dispatches from the Social Data Revolution:The Most Up-To-Date Research is Here