www.70beats.com - Operating/Future plan 1

Future Enhancements• Target segment with high CVD risk

– Low income, No medical insurance– Certain ethnicity?

• Collect Income, ethnicity as part of existing profile• Provide subsidized/free test by partnering with Test locations and charity organizations

– Free risk assessment using the results – already existing• Select a Test Location from Search results (favorite)

– Notify Location on selection via email/alert (B2B)– Location to contact the user, schedule appointment via email/SMS

• Team up with test locations to update test results in 70beats.com using our existing bulk upload feature (part of admin)– Get permission from the user when test is done– No need to manually enter the test results, increasing the adoption rate– This will do an assessment automatically (as done today when test results are manually entered) and

notify the user via email.– Encourage follow up with a physician for high risk individuals

• For high risk cases, encourage repetition of test results and re-assessment using existing reminder service• History of test results for comparison, evaluate progress using charts

– This is lacking today even with PPO, HMO etc.• Expected to reduce CVD related deaths

www.70beats.com - Operating/Future plan 2

Future Enhancements – Continued..• Current version is built by one person (in spare time outside full time job) • Can be enhanced with additional graphic designer and a developer (with funding)• Facelift/Make over using Graphics• Facebook Page integration

– Publish events – Walk for Healthy Hearts!, CVD awareness• Can be targeted with local events using the profile info captured

• Marketing – Use targeted ads to raise funds– working with local organizations, public health champions etc.– Sponsor local events (Walk for Healthy Hearts) using Ad revenue– Freebies with Healthy Living Tips at local trade shows

• BLOG with discussions related to CVD risk and prevention tips – In partnership with Physicians, Health care providers etc.– With registration, no need to enroll again – all member only areas are automatically

available!• News letter promoting healthy habits to prevent CVDs• Local competitions to encourage more participation

– Using our score card feature with innovative scoring

www.70beats.com - Operating/Future plan 3

Future Enhancements – Continued..• With user permission (via another check box during registration), make the test

results available to:– Health care providers for follow up using existing administration feature– Insurance companies can provide better life insurance quotes for low risk

individuals?– May need to evaluate legal ramifications

• Use oauth to simplify registration using Facebook/Twitter accounts• Mobile Application

• Nature of this app may not justify a mobile version?• Need a study (cost/benefit analysis)• Smart devices

• iPhone, Android, Tablets (iPad)• Can use Responsive design to reuse existing back end to provide access via

smart devices• MVC pattern, Object Oriented Programming and JQuery based design

makes this relatively easy

www.70beats.com - Operating/Future plan 4

Why 70Beats.com?• Designed by IT Architect with 23+ years experience building complex Enterprise software applications

• http://www.linkedin.com/in/elixirinc • Passionate about using technology to solve real life issues and to make a difference! • Security Vigilant award recipient from a Fortune 500 company• Integration expert with third party sites

– Real time integration using SOA, web services and batch integration using file exchange– Have done Real estate listings integration with CRMLS

• Technical consultant for Zillow.com and other small businesses• Mashups got picked as ‘Mashup of the day’ on the Programmableweb blog

– http://blog.programmableweb.com/2012/03/02/best-new-mashups-developer-spotlight-on-elixiraddons/

• Follow disciplined, Software Development Life Cycle (SDLC) to build the software• Uses best practices during requirements gathering, design, build, testing and deployment• Uses Defect management tools, test automation, code migration from test server to production server, version

control to ensure smooth operation, minimum outage• Ensure Scalability, Security, Performance

• Defensive programming against top security vulnerabilities• Establish dedicated support team accessible via IM, email

• With funding, will hire and mentor juniors (have done this many times in my career)• Employment opportunity

• Monitor site, enforce controls – minimize down time• With funding, planning to make this full time commitment

• Looking forward to building a team, taking 70Beats.com a nation wide recognized, reputable company• Have proven track record to realize this dream!

www.70beats.com - Operating/Future plan 5

70Beats.com Architecture – Current & Future

API Tool (B2C)Public

Champion – Helps with integration of Test Locations and Health care providers.

Public Test LocationsTest

Support

API Tool (B2B)Export Results

API Tool – B2B Client

Health Service providers

API Tool – B2B Client

Real time update

Email Notifications with RecommendationsReal time update of test results

Archimedes API

Surescripts API + Flat

file

Secured, uses MVC design pattern. Database stores profile, test results and

risk assessment. Tuned for efficiency, maintainability and scalability.

Register, search for test locations, get Tested, enter test results, get risk assessment, repeat. Share/Post on FB.