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70Beats.com - Main Features• Not a one time wonder

• We want to be your partner for ever and be instrumental for developing healthy habits!• Main Features

– Register• Quick Assessment

– Search for Test locations, get tested, enter test results• Get detailed risk assessment

– Follow up• Register (Part 1 of 3)

– Captures Required Inputs for Archimedes API (Profile)• Age, Gender, Height, Weight + Four questions (defaults to No)• Provides a quick risk evaluation (Get Tested Phase)

– Shown using two tabs with limited info– Login credentials (email, password)

• Can be used to provide ‘member only’ functions in future• Reset password for self service

– Optional personal info (name, contact etc.) (user friendly design)– Email confirmation - to keep away spammers and for added security

• Stores profile in 70beats.com database for subsequent use• Come back any time and resume risk assessment! (user friendly design)• User Profile – Captured during registration

– Modifiable when conditions change (Age, Height, Weight etc.)– Re-assessment of the risk to reflect the changes – (user friendly design)

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Risk Calculation • Using Archimedes API

– Form for entering Test results - (Part 2 of 3) - “Test Results/What If” options• Bio Markers - Systolic/diastolic blood pressure, Total/HDL/LDL cholesterol, HbA1c• Will perform risk assessment automatically• Assessment can be repeated with different values to see how the risk changes• Validations to ensure data quality (user friendly design)

– Risk Assessment - without bio markers or with partial bio markers• Shows Upper and Lower bounds of CVD risk and recommendations

– Risk Assessment - with All bio markers specified• Calculates actual risk estimates including risk factors

– Uses Pressure Gauge for visual effect (user friendly design)• Shows Interventions (Tips) and Doctor recommendations• Up to five tabs for easy interpretation and understanding (user friendly design)

– Different messages (Risk, recommendations, tips, alerts)– Uses color codes to show the severity (Red, Yellow, White with bold/normal fonts) (user

friendly design)• ‘Refine’ option - Form for optional questions - (Part 3 of 3)

– Shown ONLY if complete Test results are entered• Test results and API results (assessment) stored in 70beats.com database for later use

– Improved performance (user friendly design)– Displays the result on landing page for added visibility - Call for action

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Features – Continued ….• Reminder email service (configurable frequency)

– If no/partial bio markers – Can opt-out by updating user profile (user friendly design)– Annual re-assessment is recommended and easy

• Annual reminder service using the existing design• Landing Page (shown after successful login)

– Has warnings (if test results are not entered) to get tested - calling for action – Shows last risk assessment summary using the values stored in the database– Smart options based on the user profile (user friendly design)

• Assessment option shown if – No assessment was performed or Profile/test results got changed after last assessment

• Refine option ONLY if complete Test results are entered• Search for Test Locations

– If test results are not entered or only partial results are entered, user is reminded to get tested using search feature– Smart Search by 70beats.com - Takes partial/complete address

• Surescripts API – We geo code the address to get latitude/longitude• Flat file with Test Locations

– Imported into our database (using admin feature), geo coded (if latitude/longitude are missing)– Fast, radius search to augment Surescripts API locations – using merge algorithm

• Google search (if the above two does not return locations)• Will be removed once we have good data from the above

– Locations displayed on Google map with markers• Zoom on a Location

– Print the list

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Adoption• Facebook

– Send to friends (non registered users) – Post on Wall (registered users– Tested OK, needs SSL enabled (additional Fee) before public can use

• Email Reminder service using batch job– Daily/weekly - Frequency configurable– Opt out option– Enrolled during registration– Removed once test results are entered– Can be used for annual re-assessment

• Statistics/Score card to show/compare credits (hearts) – Competition

• Zip code level or community level• Credits (Hearts) depend on

– Number of users registered– Number of users with test results – Risk factors– Number of referrals

• Twitter– Auto Tweets to educate public on the CVD risks and mitigation – Not yet enabled – See twitter.com/elixirinc for our working design

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Administration• Users with special privileges• User Management

– Add, Modify, remove users– Enforce controls

• Reset password, deactivate offenders

• Upload new profiles– Test Location can use this for bulk upload

• Import Flat file with Test Locations– Geo code (if latitude/longitude are missing)

• Email notifications to the administrator– Copies of registration, Reminder emails, Referral, Contact emails– Test reminder job status email

• Configuration using parameters– Manual edit (can be automated)– Easy installation, portability

• View Activity logs – Monitor activities– User logs

• Registered user activities – register, assessment, modify test results/profile

– Public logs• Non registered user activities (search)