7 ways for customers to remember your logo always

7Ways forCustomersTo RememberYour LogoALWAYS!

GrindMediaDesign – Be More Visible, Accessible and Credible to All.1

GrindMediaDesign – Be More Visible, Accessible and Credible to All.

“As I always say, if you don’t have customers, you don’t have a business. And

turning those customers or clients into raving fans that keep coming back is the key to having a successful business.” ~

Carol Roth

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Do you have a logo or a brand for your small

business? Creating a memorable logo and brand is a powerful way to help your business stand

out in the minds of your customers.

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Regardless of the size or the type of businesses you owned, it’s safe to say you should always be looking to make a good impression on your customers.

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By doing everything possible to ensure your target audience remembers you fondly, you can cultivate a loyal base of supporters who are keen to pay for your services and/or buy products from you time and time again.

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So how do you CREATE a loyal base of customers

who are keen to repeatedly buy your

products and/or pay for your services?

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Step 1 – Business Name You want your business name to create an immediate impact. It must be memorable. If you want to stand out you must have a winning name, something that people will remember five minutes after you talk to them. If you do it right, they may even pass it along to others, giving you free word-of-mouth.

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If your logo looks like everyone else’s how will your customers remember you?

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Step 2 – Business Slogan Theeasieryoursloganistorememberthebe:er.Ifpeoplerememberittheywillbemorelikelytosayittosomeoneelseandifitiseasiertoremembertheywillthinkaboutitmoreandhavingsomeonethinkaboutyourbrandisalwaysgood.YoursloganshouldcommunicatewhatmakesyoudifferentsothatprospectsquicklyunderstandhowyousetyourselfapartfromyourcompeGtors.

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A good logo is critical for a successful business. When people can easily remember your logo,

you have a competitive edge.

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Step 3 – Product Opportunity Other than highlighting your products/services features, functions and benefits, also highlight the opportunity that your products/services will bring to the customers. Customers buy products because they want to solve a problem or meet a need. They will always be asking the question, “What’s in it for me?” Your product offerings have to deliver solutions and satisfy needs, or they won’t be successful.

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A strong logo would make your business appear more professional and will

certainly help your business standout in a crowded marketplace.

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Step 4 – Elevator Pitch By preparing an elevator pitch not only do you have a script ready for whenever the opportunity arises, but it allows you to put down in writing why your company or product is the best of its kind. Customers are more likely to trust your business when you show confidence in what you are selling.

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When picking a logo, select one that matched your brand

personality.

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Step 5 – Business Cards The key to a good business card is creating something that sends the right message about you and your brand. Your business card should convey a brand message and helps the recipient draw positive perception about your brand. Your slogan tells customers what you do, how it benefits them and serves as a memory hook. Don’t forget to include one on your business card.

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In an ever advancing world where we live in, customers follow brands that look professional, credible, and cool.


Step 6 – Brochures/Catalogues You can tell a story in the brochure/catalogues over the course of the layout and end it with a call to action. Coupons with special deals and discounts are also commonly included, which may prompt immediate business.

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Step 7 – Packaging Packaging that is pleasing to the eye can be the first avenue a customer is attracted to a product. A person shopping for a new product looks at the packaging first before really getting through the intricate details of the product itself. Colors, shapes, and materials used in packaging are what the consumers look for. Two companies might sell goods of the same quality and they might even sell at the same price, but the possibility of purchase could be at completely different levels based on the packaging.

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The most important part of deciding on a logo is to make sure

that you feel it represents what you want to convey about your brand to customers. Remember, there will be many times when

your logo will be the voice of your business before people even

consider your products – make it work in your favor.


Conclusion There you have it the 7 steps to creating a memorable impression for your business. Remember, not only it is crucial that your brand create positive memories with your customers, it’s also important to try and avoid creating any negative associations with your brand. Customers retention and loyalty is important in today highly competitive environment.

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If you found any value at all from this, my humble request from you is to recommend and share this article – it has taken a lot of effort to put this together.

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GrindMediaDesign-BeMoreVisible,AccessibleandCredibletoall. 22

GrindMediaDesign-BeMoreVisible,AccessibleandCredibletoall. 23

For taking the time to read this. And to Pixabay for all the awesome images!

7 ways for customers to remember your logo always

Marketing