7 ways application infrastructure and middleware will ... · 10/5/2014 · and middleware (aim)...
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7 Ways Application Infrastructure and Middleware will drive growth
Barry Sponsler Solution Consultant
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Growth-based B2B ecommerce challenges
• What B2B ecommerce challenges do growing companies face?
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B2B ecommerce challenges
• Medical
– Standards and regulation compliance
– Transaction status visibility and traceability
• Transportation / Logistics
– Onboarding of new shippers, carriers, service providers
– Integration with less technically sophisticated partners
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B2B ecommerce challenges
• Consumer Goods
– Implementation of demand-driven replenishment
– Expose data to partners securely and on-demand
• Distribution
– Synchronization of product catalog data
– Reduce chargebacks and improved vendor scorecard
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B2B ecommerce challenges
• Retail
– Data delivery for business intelligence applications
– Faster integration with new vendors / service providers
• Manufacturing
– Connect internal processes with industry hubs
– Integration with less technical offshore partners
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Negative effects
• What are the negative effects on the business if these challenges are not met effectively?
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Negative effects
• Increased time to revenue
• Higher operating costs
• Decreased competitive advantage
• Slow response to new mandates / regs
• Poor quality information delivery
• “Hit or miss” decision making
• Lower management team confidence
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What can be done?
• The business is growing / not addressing the challenges effectively / experiencing one or more of the negative effects – what can be done?
• Development / deployment of a comprehensive Application Infrastructure and Middleware strategy
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Application Infrastructure and Middleware (AIM)
• Application Infrastructure = enterprise level hardware and software application environments
• Middleware = Software “glue” that enables independently designed applications, software components and/or services to work together.
• Significant CAGR predicted for the purchase of AIM products & services by SMB’s (LT 1000 employees) thru 2017 – WHY???
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Application Infrastructure and Middleware (AIM)
• Growing SMB’s understand the need to increase B2B ecommerce capabilities to support expansion / remain competitive
• BUT…most SMB’s are resource-constrained ($ & staff); difficult to develop a larger B2B ecommerce footprint
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B2B Hyperconnectivity
• A larger B2B ecommerce footprint supports the concept of B2B Hyperconnectivity
• B2B Hyperconnectivity = the ability to easily integrate with multiple data sources and services using a variety of B2B communications protocols in a cost effective, rapidly deployable, secure and scalable manner.
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Personal Hyperconnectivity
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B2B Hyperconnectivity
AIM software & services System Monitor
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B2B Hyperconnectivity: Approaches
• Tactical
– Short term; point solution; lower initial deployment cost; higher ongoing maintenance
• Strategic
– Long term view; comprehensive solution; higher initial deployment cost; lower ongoing maintenance
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B2B Hyperconnectivity: Tactical
Multiple Divisions & Remote Locations Customers Warehouse & Distribution
Cloud Based Applications & Hubs
External Locations, Partners, & Services
EDI
XML
Spreadsheets
Flat Files
Web Services
Application- Specific
Documents
Databases
ERP CRM SCM WMS/TMS Database Business
Intelligence & Reporting
On-Premise Applications, Services, & Data
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B2B Hyperconnectivity: Strategic
Integration Middleware
Communications: AS2 / FTP / VAN / Web Services
Cloud-based applications
Web Services
Trading Partners
Dashboard
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Strategic Solution: Attributes
• “Integrated” solution:
– Complete solution with no third-party prerequisites
– Uniform & consistent user experience
– Meet multiple business integration requirements with a single platform and skillset
– Supports any trading partner data format: EDI, XML, flat file, spreadsheet
– Embedded B2B communications support
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Strategic Solution: Attributes
• “Efficient” solution
– Wizard-based user interface
– Smart mapping
– Reusable integration models/objects
– Automated exception notification
– Auditing and browser-based Dashboard
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Strategic Solution: Attributes
• “Complete” solution
– No custom programming for standard integrations
– Team development / repository support
– Scalable for your growth – not a point solution that you will outgrow
– “Single throat to choke”; 1 call gets a USA-based technical support team 24/7
– Experienced Services team for critical projects / staff augmentation
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7 ways AIM drives growth
• Reduced time to revenue
• Lower operating costs
• Increased competitive advantage
• Rapid response to new mandates / regs
• Higher quality information delivery
• Better decision making
• Enhanced management team confidence