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allie rotenberg

-The Uncola (1967-1990s)

-It's 7 Up, it's Uncola (1975)

-UNdo it with 7 Up (1977–78)

-Put some Un in your life (diet). (early 1990s)

-When you want the taste of UN, there's only one (early 1990s)

-Are you an Un? (Late 1990s-Early 2000s)

1967: The Uncola

-Separated itself from Coke

-Be “different”

-Targets a young audience

-Modern interpretation relating to digital: What makes you UN?

-Pandora takeover (majorly trafficked site by target audience)

-Shaking can grabs attention

-Colors and design resembling the original campaign artwork take over the space without being overly invasive

-Leads to microsite: what makes you UN?

1. shaking can 2. colors emerge

1. type emerges2. colors/type fully emerge, button appears

-Create your very own Uncola cup (variation on a pimp cup)

-View gallery of other Uncola cup creations

-Upload your own pic to the gallery for a chance to win via the microsite, twitter, or facebook (winners chosen from each). Winners cups would be made and sent to them free of charge.

microsite