7 Tips to Increase Your Email Marketing Performance And Automotive Internet Marketing Strategy
Post on 18-Jan-2015
DESCRIPTIONDigital marketing, social media marketing, small business SEO and web design services in Marlborough, MA at wikimotive.com. If your company does a lot of mass emailing as part of your automotive internet marketing strategy, its important that youre careful not to fall into the spam category. Contact Wikimotive for a free evaluation of your current automotive internet marketing strategies and advice on how you can improve.
- 1. 7 Tips to Increase Your Email MarketingPerformance And Automotive Internet Marketing Strategyhttp://wikimotive.com
2. If your company does a lot of mass emailing as part of yourautomotive internet marketing strategy, its important that yourecareful not to fall into the spam category.http://wikimotive.com 3. It can be difficult to walk that line between what is acceptable and whatis annoying, but its important that youre able to distinguish betweenthe two. When in doubt, you should consult the CAN-SPAM act, adocument containing rules from the government on how to mass emailin a courteous and legal way.http://wikimotive.com 4. 1. Be honest with your header. This means that you should use accurate, transparent information when sending the email. Dont try to disguise your FROM address or domain to make it more palatable. http://wikimotive.com 5. 2. Use descriptive email subjects. This one is self-explanatory. If youre writing about a sale or a product, try to include that in your subject. http://wikimotive.com 6. 3. Limit your disguise. If what you are sending is an ad, make it an ad. You can get yourself in trouble if you try and pretend the recipient has won a contest or some other ploy.http://wikimotive.com 7. 4. Include a physical address. This one seems strange, but youre much less likely to run into trouble if somewhere in the email body you include either a street address or a post office box.http://wikimotive.com 8. 5. Include an opt-out. It can be in the footer of the email, it just has to be there. Its not the responsibility of the recipient to figure out how to get off the list if they dont want to be on it. They have the right to opt-out and you are obliged to make it simple. http://wikimotive.com 9. 6. Act on opt-outs. You must honor all opt-out requests within ten days of them being made. If you dont, youre technically breaking the law. Even if you arent concerned with the dubious legality, once someone tries to opt-out, what good are you doing your company by continuing to harass them? http://wikimotive.com 10. 7. Control your own brand. Hiring another company and letting them spam on your behalf doesnt help you out much. If you contract someone and they violate the CAN- SPAM act, you BOTH are legally responsible.http://wikimotive.com 11. These are the main takeaways from the CAN-SPAM act. Sure, you canignore them and probably wont get in much trouble, but you wontmake any friends either. Following these rules makes the internet abetter place, and even if they opt-out, your audience will think more ofyou for following them.http://wikimotive.com 12. Need help crafting a great email campaign? Maybe you need help with your internet marketing in general.Contact Wikimotive for a free evaluation of your current strategies andadvice on how you can improve.http://wikimotive.com 13. Contact Timothy MartellTwitter Facebook EmailAbout WikimotiveWikimotive is dedicated to providing the latest automotive SEO, Social MediaMarketing, Facebook Marketing, Search Engine optimization techniques and onlinemarketing best practices and services. Wikimotive was conceptualized in 2009 andfounded the following year by its President, Timothy Martell. Beginning as a SearchEngine Optimization service focused on the automotive industry, Wikimotive hasgrown quickly; now servicing numerous verticals and providing a broad range of digitalmarketing services to its clients. Wikimotives mission is to provide comprehensivedigital marketing solutions to auto dealerships and businesses of all sizes.Wikimotives slogan is, No Contracts, No Commitments, Just Results. At Wikimotivewe do not want to provide clients with only the expected results.