7 tips for running a successful crowdfunding campaign

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What is Crowdfunding? As an entrepreneur, crowdfunding can be a useful and

crucial tool in determining the success of your startup.

If you’re looking for a way to grow your customer base, kick-start your marketing efforts, or reach out to people you know for funding assistance, crowdfunding provides a platform for supporters to rally around your startup company.

What should you do to run a successful crowdfunding campaign? Do Your Homework

Share Your Story

Give the People What They Want

Build Your Reputation

Market Your Startup

Execute Flawlessly

Get to Know Your Supporters

Do Your Homework Entrepreneurs are makers—they are people who make

amazing things happen from nothing. A successful entrepreneur who wants to launch a successful crowdfunding campaign always does their research.

Consider available platforms to use for launching your campaign and determine which platform best suits your business, products, services, etc. Set realistic goals based on your research so you don’t have to struggle to fulfill promises or obligations.

Share Your Story Share your story somewhere in your pitch to make a

connection with your customers and supporters and encourage people to get involved.

Share some of the achievements you’re most proud of. If you keep your message personal, supporters will feel a connection to you and your crowdfunding project.

Give the People What They Want You need to put yourself in the shoes of your potential

supporters and customers. Reflect on what you would find most appealing about your startup and provide those things.

Ask family and friends for opinions. Seek business advice from other entrepreneurs that you trust and give the people what you would want if you were them.

Build Your Reputation People will only support startups they know are legitimate

and believe is run by someone they can trust. So, if your crowdfunding campaign is going to be successful, you need to make sure you’ve already put a credible reputation behind it.

Give your supporters in-depth details about how things work, your ideas, and think about offering some kind of prototype or “freebie” for anyone who pledges their support.

Market Your Startup Market yourself and your startup by hosting your own

marketing event by tying in to something else people relate to.

Holidays, sporting events, seasonal things, and social media often generate the most excitement and emotional response from potential supporters.

Find a way to elicit excitement from people about what you’re doing and offering by using social events—and social media—to your advantage.

Execute Flawlessly Once you have the ball rolling, don’t stop paying attention

to details.

Everything else you’ve done up to this point will mean nothing without excellent execution of your crowdfunding campaign

Strive for solid campaign construction by paying attention to details that involve things like written copy, pricing, graphics, update strategy, customer service, logos, design, prototypes, benefits, and more.

Get to Know Your Supporters Don’t take anybody’s money and run. Get involved with

your supporters through social media, thank-you blurbs and emails, and updates.

Always encourage your supporters to ask questions, leave comments, and converse with you about your startup.

Run a Successful Campaign! Like so many other things out there, the success of any entrepreneur’s crowdfunding campaign comes down to

preparation, execution, and the desire to succeed.

Now go run your successful

crowdfunding campaign!

Interested in learning more about Crowdfunding and Startups?

Read more at Blog.Crowds.io

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