7 tips for leveraging your athlete brand ambassadors
DESCRIPTION
Harness your sponsored athletes’ popularity to increase online sales and engage your audience. Learn effective strategies to tap into the powerful influence of your sponsored athletes to: extend your brand’s reach, drive sales with your athlete’s best content, and increase athlete marketing ROI. Download The Savvy Brand's Guide to Sponsored Athlete Marketing: http://ww2.readypulse.com/guides/savvy-brands-guide-sponsored-athlete-marketing/TRANSCRIPT
7 Tips for Leveraging Your Athlete Brand Ambassadors
Athletes Can Be Challenging Brand Ambassadors
• Busy schedules• Commitments to teams• Agreements with sports organizations
that restrict advertising
How can you make the most of your athlete brand ambassadors?
1. Have them take photos wherever they are
2. Encourage creative expression and displays of genuine
enthusiasm
3. Monitor and compare success
4. Focus on photos and videos
5. Encourage ambassadors to take photos solo, with no one in
the background
6. Add a clause in your athlete sponsorship contract that allows
you to use athlete content in your marketing
7. Give fans chances to engage and connect
Download The Savvy Brand’s Guide For Sponsored Athlete
Marketing
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