7 tips for event marketing
TRANSCRIPT
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Your event needs an effective plan of action that begins several
months before your event and goes right through the months after.
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• The 4 Ps of marketing have
fallen out of favor with many
marketing professionals,
especially those working
online
• But it is still a useful
framework for event
marketing
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Ask yourself questions about each of these:
• What if I drop the price by 5%? What if I used social media to
reach customers instead of print advertising?
• After considering every angle of the 4 Ps define a marketing mix
that works for you and your event
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• Have past marketing efforts not been as successful as you’d like?
• Think about what has worked for you, and stick to that
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• Big Data ( with capital letters!) means collecting as much data as
possible and analyzing for ways to improve your business.
• As an event organizer you can use Big Data to sell more tickets by
collecting information about your ticket sales and attendees.
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• You should track which channels are
selling and put all of your effort into the
most successful
• The more you learn about your
attendees, the better you can sell to them
in the future
• Remember to keep the data secure and
private
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• Create helpful content for your audience and release it for free
• Your content will bring people to your site and will help
convince them to buy tickets
• This is also great for your SEO, and keeps promoting your
event long after you stop paying for ads
• Remember to keep your content helpful and easy to access –
and target people who will buy a ticket to your event!
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• Are you advertising in the local press?
• Print, radio and TV ads are great – but you need an online
presence
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• You can target people in specific geographic location on all of
the major advertising platforms like Google AdWords and
• If you’re in San Francisco you can target keywords like “fun
things to do in San Francisco” or “events in San Francisco”
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• Your list is your greatest asset as an event marketer
• Collect the email addresses of everyone who attends an event and
send them invitations to future events.
• Use a tool like MailChimp to easily collect attendees information
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• Remember to treat your list with respect, never send them unsolicited
emails, or sell/share their information with anyone else
• And don’t even think about buying an email list – chances are you will
be disappointed by the results (and everyone will think you’re a
spammer)