7 Tips for Event Email Marketing Success

In a perfect world, the first invite for your event is sent out and it sells out in minutes.

You’re invited!Come along to our awesome event. You won’t regret it!

Unfortunately, this rarely happens.

In fact, for most organizers, 50% of ticket and registration sales don’t come until the final week.

Good news! This period of sleepless nights, when sales trudge along, can be avoided with a good email strategy.

The email marketing experts at Emma have shared these 7 tips for event email

marketing success.

Subject lines that create urgency get the most opens.

Let customers know you’re offering a limited early bird special or when tickets are almost gone!

Create subject line FOMO (Fear of missing out)

T I P N U M B E R 1

Consistent branding doesn’t mean every email needs to look the same, but a cohesive look and feel lets recipients know who it’s from and recall previous emails they’ve received.

Brand consistently

T I P N U M B E R 2

It goes without saying that your CTAs should inspire action but what’s more important is that they are seen.

Make CTAs stand out by separating them from your email copy and use a contrasting color from the rest of your design.

T I P N U M B E R 3

Create visible CTAs (Call-to-actions)

Don’t be afraid to send another email to people who didn’t open the first one.

People are busy. A friendly reminder later on will inspire them to open the email and take action.

Resend to unopened

T I P N U M B E R 4

Everyone likes to feel special.

Send personalized emails to specific groups or individuals with an exclusive promo offer. It says “this event is for people like you!”

Use highly targeted emails to convert

T I P N U M B E R 5

Providing relevant, helpful information to ticket holders and registrants not only builds anticipation, it may even get them to bring a friend.

Build anticipation with attendees

T I P N U M B E R 6

If things are off to a slow start, don’t panic.

Does the subject line create urgency? Was the email easy to read? Were your CTAs visible?

Analyze your data to see what’s working (and what’s not) then optimize for the next email.

Always analyze and optimize

T I P N U M B E R 7

With these tips, your ticket sales graph will go from this...

… to this!

For more tips on mastering your event marketing email strategy, watch our on-demand webinar

with Emma.

Or contact us by calling 1-888-215-3611 or visiting eventbrite.com/blog/academy/contact-eventbrite