7 tips for effective eu public affairs - practical ideas to reach the highest impact for your issue
TRANSCRIPT
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Free Webinar - 26 June 2013 -1-2pm
Please turn up your computer speakers or put on you r
headset
You can ask quest ions in w r i ting in the chat panel
7 Tips for Effective EU Public
Affairs: Practical ideas to
reach the highest impact foryour issue
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ABOUT THE WEBINARSERIES
1
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EU Lobbying, Ethics &Transparency: "Do"-s
and "Don't"-s
Risk Regulation in th e
EU: Sectors ,
Advo cacy and the
Precaut ionaryPrincip le
Regulatory AffairsExplained: What you
must know about
implementing &delegated acts
How to Master EUInterest
Representation: TheBM guide to EU
lobbying best practices
7 Tips for Effective EUPublic Affairs: Practical
ideas to reach thehighest impact for your
issue
Digital Communicationin EU Affairs: How to
master Twitter, Linkedin& social media in public
affairs
EU Public Affairs
Forecast until June2014: What to expect
until the end of BarrosoII and beyond?
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GOOD TO KNOW
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Turn off your Outlook, Skype and other programs
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Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
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Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
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Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Presentation will take approx. 40 mins, followed by
Q&A
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Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Presentation will take approx. 40 mins, followed by
Q&A
The webinar is being RECORDED
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Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Presentation will take approx. 40 mins, followed by
Q&A
The webinar is being RECORDED
Recording & PPT will be made available within 3
days
-
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Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Presentation will take approx. 40 mins, followed by
Q&A
The webinar is being RECORDED
Recording & PPT will be made available within 3
days
Transcript will be available within 1 week
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SPEAKER & ORGANISER
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SPEAKER
Diederik Peereboom:
Director, Public Affairs at Burson-Marsteller Brussels
7 Tips for Effective EU Public
Affairs: Practical ideas to
reach the highest impact foryour issue
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SPEAKER MODERATOR
Diederik Peereboom Andrs BANETH
Director, Public Affairs at Burson-Marsteller Brussels Director European Train ing A cademy
7 Tips for Effective EU Public
Affairs: Practical ideas to
reach the highest impact foryour issue
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1-day EU training workshops on
lobbying, communication &
decision-making
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THE PRESENTATION
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EVIDENCE-BASED COMMUNI CATIONS
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19 EVIDENCE-BASED COMMUNI CATIONS
7 Tips for Effective EU Public Affairs:
Practical ideas to reach the highest
impact for your issue
Diederik Peereboom, Director
Webinar, Brussels, 26 June 2013
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EVIDENCE-BASED COMMUNI CATIONS
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Whats in a name?
PUBLIC AFFAIRS
LOBBYING
COMMUNICATION
GOVERNMENT RELATIONS
COMMUNICATIONS
ISSUES MANAGEMENT
CORPORATE CITIZENSHIP STRATEGIES
PUBLIC POLICY
REPUTATION
STAKEHOLDERS
THE ACTIVITY OF CONVEYING MEANINGFUL INFORMATION
" THE ACT OF ATTEMPTING TO INFLUENCE DECISIONS
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EVIDENCE-BASED COMMUNI CATIONS
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7 Tips
1. Set Clear Objectives
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EVIDENCE-BASED COMMUNI CATIONS
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7 Tips
1. Set Clear Objectives
2. Develop a Compelling Story
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EVIDENCE-BASED COMMUNI CATIONS
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7 Tips
1. Set Clear Objectives
2. Develop a Compelling Story
3. Understand the Process
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EVIDENCE-BASED COMMUNI CATIONS
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7 Tips
1. Set Clear Objectives
2. Develop a Compelling Story
4. Be Informed
3. Understand the Process
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EVIDENCE-BASED COMMUNI CATIONS
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7 Tips
1. Set Clear Objectives
2. Develop a Compelling Story
4. Be Informed
5. Maintain a Network of Contacts
3. Understand the Process
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EVIDENCE-BASED COMMUNI CATIONS
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7 Tips
6. Avoid Complacency
1. Set Clear Objectives
2. Develop a Compelling Story
4. Be Informed
5. Maintain a Network of Contacts
3. Understand the Process
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EVIDENCE-BASED COMMUNI CATIONS
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7 Tips
7. Build a Strong Team
6. Avoid Complacency
1. Set Clear Objectives
2. Develop a Compelling Story
4. Be Informed
5. Maintain a Network of Contacts
3. Understand the Process
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EVIDENCE-BASED COMMUNI CATIONS
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1. Set Clear Objectives
SET CLEAR OBJECTIVES AT THE BEGINNING OF YOUR CAMPAIGN
ENSURE THAT THE ENTIRE TEAM KNOWS THE OBJECTIVES
BE PREPARED TO ADAPT YOUR STRATEGY IN RESPONSE TO BOTH EXTERNAL AND INTERNAL CHANGES
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EVIDENCE-BASED COMMUNI CATIONS
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2. Develop a Compelling Story
THINK OUTSIDE THE BOX
THINK POLITICALLY
BACK UP YOUR ARGUMENTS
USE DIFFERENT CHANNELS
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EVIDENCE-BASED COMMUNI CATIONS
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MAP EACH STEP OF THE PROCESS
KNOW THE KEY ACTORS AND INFLUENCERS
3. Understand the Process
THINK AHEAD
BE PROACTIVE: DO NOT FOLLOW BUT
SHAPE THE PROCESS
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EVIDENCE-BASED COMMUNI CATIONS
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UNDERSTAND THE RELEVANT DEVELOPMENTS
INTERPRET THE CONSEQUENCES
SPOT NEW HOOKS
WATCH POTENTIAL OPPONENTS
4. Be Informed
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EVIDENCE-BASED COMMUNI CATIONS
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SEARCH FOR ALLIES AND BUILD COALITIONS
FIND THOSE WHO SHARE YOUR DESIRED OUTCOME
FORM A CHOIR OF DIFFERENT VOICES
5. Maintain a Network of Contacts
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EVIDENCE-BASED COMMUNI CATIONS
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SEE IT THROUGH UNTIL THE VERY END
WHAT CAN STILL GO WRONG?
WHAT IS NEXT?
6. Avoid Complacency
A feeling of smug or uncritical satisfaction with oneself or ones achievements
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EVIDENCE-BASED COMMUNI CATIONS
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7. Build a Strong Team
A VARIETY OF SKILLS
STRONG INTERNAL ORGANISATION
CLEAR AND REGULAR INTERNAL COMMUNICATIONS
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EVIDENCE-BASED COMMUNI CATIONS
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If you have further questions, you can contact
Diederik Peereboom: [email protected]
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Questions?
Type in the ChatBox!
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Thank you for
your attention
and see you on 3 July!