7 THINGSYOU SHOULDREALLY DOIN SOCIALMEDIABUTPROBABLYDON 'T

MONITORING CONVERSATIONSOTHER THAN THE CLASSIC TWITTER MENTION

1. Have your brand's name at the top of your monitoring list

2. Check for any possible misspelling or variation of your name

3. Check for the name of your products and any key word related

Seamlessdoes it right!

SETTING CLEAR GOALS AND KPI-S

Every single action you take on Social Mediahas an impact on your overall presence.

ACT WISELY -FOLLOW A PLAN !

KEEPING AN EYE ON COMPETITION

1. Make a list of top 10 accounts you are interested in.

2. Analyze their social media behavior and keep notes. 3. 5 points to look at: - Social Media presence and Audience size - Type of content - Frequency of posting - Average engagement per post - Tone

BONUS- Check your account's relative growth through Twitter Counter- Checking the number of followers your Twitter account isgaining is just one of the ways to evaluate your account’s growth.

- You can get even more insights into your followers andfollowing with a simple click on your audience overview graph.

- Register at: www.twittercounter.com

INVESTING TIME ON A SOCIAL MEDIA CALENDAR

Having a social mediacalendar not only can saveyou a ton of time but it alsoallows you to better planahead around significantdates.

Especially if you are active onmore than one social platform,

you often could struggle withcontent creation as it takes upmost of your time.

PERFORMING A SOCIAL MEDIA AUDIT

Truth be said, nobody likes social media audits!!!But, they give you the opportunity to

spot what’s been going right or wrongwith your social media strategy.

ENGAGING WITH (POTENTIAL ) CUSTOMERS

- Engage and interact with your audience- Build meaningful relationships with current andprospective customers and industry influencers.

Watch out for Tweetdeck & Twitter chats

EDUCATING YOURSELF

Stay up to date & continuously learn because social media is fastevolving environment with new trends, tools and platforms appearingevery day.

You can do so by using :

Blogs : Make a l i st of your own favor ites

Twitter chats : Great t ips and ins ights

#MediaChat – Thursdays at 10pm EST - Hosted by Aaron Kilby ,#SocialChat – Mondays at 9pm EST - Moderated by Alan K ’necht and Michel le Stinson Ross #GetRealChat – Tuesdays at 9pm EST - Led by Pam Moore#TwitterSmarter – Thursdays at 1pm EST - Hosted by Madalyn Sklar

Podcasts :

Michael Stelzner ’s Social Media Marketing podcast ;Jay Baer ’s Social Pros podcast ; Charlene Johnson ’s Build your tr ibe and ,Social Fresh ’s Social Media Toolkit podcast .