7 Things You Should Be Doing On Social Media

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<ul><li> 1. 7 Things </li> <li> 2. About Dino Enterprise Dino Enterprise, LLC builds leads for businesses and manages their reputation online. We enjoy creating stories for brands through various platforms. ! Mission What keeps us up late at night: ! Companies that have huge potential but aren't creatively telling their story online. It's hard to get your story across in life, let alone social. We can help. We are extremely passionate about helping brands grow and we are looking forward to talking to you shortly. ! "When Reputation Matters." </li> <li> 3. 7 Things You SHOULD Be Doing on Social Media Presented by: </li> <li> 4. Start marketing like the year we live! We are going to give you 7 things that you should be doing on social media, RIGHT NOW! These arent your typical tidbits of information, these are hardcore ideas, proven by statistics and research that WE are doing! We are giving you our methods to success online and we hope you nd this valuable. You now have the blueprint to our success and how we make our clients successful. Of course not everyone can handle all aspects of marketing and for that we strongly encourage you to higher a company that you believe and trust in. If not us, than someone who you trust even further. Too often businesses are created without the proper research, development, and understanding of survival! We do not want you to become another statistic, Social media is important, it has changed the way we interact and consume information. Use it to your advantage! </li> <li> 5. Here is another statistic: Dinosaurs are the single most dominant mammal the earth has ever experienced. They ruled the world for millions of years and their remains are being discovered on a daily basis by archaeologists. Before their demise many moons ago, they left their mark on this earth. So while you and your business are on this planet, we encourage you to dominate your land, claim your territory, and scare the pants off your competition. Dont be another small business statistic but instead, allow your legacy to be remembered the exact same way dinosaurs have been. </li> <li> 6. Chapter 1: Choose The Right Network </li> <li> 7. Choose The Right Network Lets be clear, you need to be on social media for your business. HOWEVER, you do not need to be on every social network. Because you're in business, there is a strong chance that you already know who your clients are, but may not know where they are located when they're online. Too often, businesses try to be trendy and update every social network in order to gain exposure. If you are doing this, you are quite simply hurting yourself, and more importantly, you're hurting your customers! A large majority of the world is on Facebook therefore you NEED to be on this network and are missing out on possibly reaching billions of people. Not only organic reach, but advertising on Facebook is huge (more detail on this later). Twitter, LinkedIn, Instagram, Vine, Snapchat, Google Plus, Pinterest and so many more networks can be strategically chosen to benet your business. </li> <li> 8. Let's Break Down Who is on Each Specic Network </li> <li> 9. The majority of users are between the ages of 45-65. Consider Facebook like iPhones. When the iPhone came out, all the kids had to get it. Then the parents wanted it because their kids had it. Now the kids dont want iPhones, they want Droids instead. Consider the youth, Droid in this example. Kids are going to other networks. Facebook </li> <li> 10. Primarily consumed and used by people ages 25-34 and a huge surge of individuals 55 and over. Use this network to actually speak to people instead of shouting at them with messages and promotions. This is the water cooler of social media. Dont just post like you do on Facebook; it wont be effective. Twitter </li> <li> 11. Instagram is primarily used by kids. They normally aren't on Facebook, but use Twitter in connection with Instagram. Seles, tness, fashion, food, and music are huge on this network. If any of these are the industry you are in, here is your rst hint to get on Instagram now! Instagram </li> <li> 12. A vast majority of the users are using Pinterest and most of these users are women. We believe, however, in the up and coming year more men will begin using this network. Pinterest </li> <li> 13. 6 second looping videos. This is the future of marketing, get ready! Study this networking heavily! People have shorter attention spans now more than ever and can spend hours watching these short videos. Vine </li> <li> 14. Linkedin: Its beginning to become even more important to connect with 1st, 2nd and even 3rd degree connections. If you see someone you know, friend them. A huge transition is coming. Google Plus: LOCAL SEO. Enough said. Your posts can be found in Google's search results. Use it and use it daily. SnapChat: To those who think this network is all about nudity and childish games you are wrong. Create an account, and wait till you receive a snap from a friend. Then watch how quickly it takes you to read it! Powerful stuff. YouTube: Second largest search engineSECOND LARGEST SEARCH ENGINE! Choose The Right Network </li> <li> 15. Chapter 2: Tell Your Story </li> <li> 16. We all come from different backgrounds, have different lifestyles, dress differently, look differently, and act differently. To understand your story, you rst need to know why you started the company and your goals you want to achieve. Many businesses that have the mindset of making money fail. Dont do anything for money, but instead do it to cure a common problem. Ask yourself these questions to evaluate your strategies: Tell Your Story </li> <li> 17. Why are you in Business? </li> <li> 18. What do you Stand for? </li> <li> 19. What do you want to Accomplish? </li> <li> 20. What are you Solving by Being in Business? </li> <li> 21. Write down these answers and give them to your partner, mentor, or friend. By giving them to someone you trust, you are immediately accountable to make sure you stay true to yourself. Once you have an understanding of exactly what your story is, you need to begin telling it. You can tell your story in many ways, but most importantly, you need to gure out what works for you. Dont allow you or your business to become something you're not. Think of social media as a canvas and your story is the paint. Use the paint to tell your story and nd ways to creatively tell your story to your customers. Here are a few examples that we use on a consistent basis to help us and our clients with our marketing: Tell Your Story </li> <li> 22. Qzzr: Are you addicted to BuzzFeed Quizzes? Well Qzzr is that, without knowing an ounce of code and it is so simple to share these quizzes throughout your social networks. </li> <li> 23. ! Pic Monkey: Need a way to create visual content in a pinch, this is the site for you. </li> <li> 24. ! Piktochart: Infographs done, without even touching Photoshop! </li> <li> 25. Place It: Showcase your website through every day natural settings! Place it </li> <li> 26. PowToon: Videos done right. Creating a high quality video will take no more than 10 minutes! </li> <li> 27. Slideshare: Powerpoint's that work towards your SEO! </li> <li> 28. Chapter 3: Share Content </li> <li> 29. This sounds so simple but some websites still dont have their social media links on their website. You're missing out on a huge opportunity to market yourself and your business if they aren't present. If you are unsure how to do this, contact your webmaster. If you want to do it yourself, here is a video that will show you exactly how to install a very basic social media plug-in to your website. Now that your Social Media icons are on your website, consider yourself one step ahead of the competition. The next step to social media stardom is allowing your customers to share your content! Share Content </li> <li> 30. Sharing content is benecial in so many ways: </li> <li> 31. By allowing the opportunity for your customers to share your content, you are gaining more exposure for the blog/web page itself. The more people that see your content on your social networks, the larger your overall reach Share Content </li> <li> 32. Every time an individual shares and/or comments on your content on Facebook specically, it is known as People Talking About You. Based off of case studies from our clients, we have recognized that there is a serious correlation between user mentions and how it affects organic reach on Facebook. Simply put, the more engaged your audience is with your content the better your results will be. Share Content </li> <li> 33. Here are some suggestions to create engaging content: </li> <li> 34. You may not have a large fan base, but what you do know is what they like! Use the success of others and share their content until you get a good foundation and users to like your posts! Once you have some engagement from your fans, now you can start to create better content so it brands more for yourself. Share Content </li> <li> 35. The edgier the better! Use content that is current but allows fans to voice their opinions. DISCLAIMER! Be careful because the more you allow people to voice their opinion, the raunchier they may get. Be strategic but understand that when asking for opinions, youll get them. Controversy </li> <li> 36. Get them to engage by asking general questions; What are your thoughts, what would you do, how do you feel? etc This really brings everything together to help spread your brand awareness. Ask Questions </li> <li> 37. Chapter 4: Communicate With Your Fans </li> <li> 38. Social Networks have made it so simple to get alerts from your customers, yet people still dont use this to their advantage. Communicating with your audience allows you to become human. Connect with your fans and have a conversation by asking them how they are doing. If they have a question, be there to answer. It doesnt necessarily have to be right away, however you should respond at the latest within 24 hours; after that, you are irrelevant in the social world...</li></ul>