7 Things You Can Do Right

Now To Get Better ClientsBY OPTIMIZED ASSETS

If you are looking to increase the value

you acquire and build your business to

be around longer…

THESE SEVEN TACTICS

ARE FOR YOU!

Determine Your

Ideal Client1

To improve a sales funnel you have to

determine THE IDEAL CUSTOMER.

How?

Research!!

Discover the Following:

-Who are they?

-Who buys your product?

-Who is the perfect fit for your info?

Once you find your

“perfect customer”

you can fine tune to

laser target individuals

that are best for what

you offer.

This will:

Optimize ad spend.

Decrease cost per action.

Increase average order values.

2 Define Your

Numbers

After you perform

the research you

have to determine

your 3 Core Metrics.

Cost Per Action: What does it cost you to

acquire a customer.

Average Order Value: How much does a

customer spend with you upfront.

Customer Lifetime Value: How much

does a customer spend with you over the

time they are customers.

3Build a Content

Marketing Funnel

We build a Content Funnel for our

customers that we leverage with Paid

Advertising.

The key is understanding your perfect

customer, the pains they have, what

they desire and what they want.

From there you can

craft a marketing

message via blog post

or video that speaks to

those motivations.

Simple Solution: reveal the pain, agitate the

pain, and then provide a solution.

This method gets individuals exposed to our

Core Offers and Lead Magnets.

We can then remarket these individuals to our

core offers.

Businesses are more focused

on building trust with

customers then ever, because

the more value that is in

front of customers, the

better customers you will

get.

Higher quality leads = better

net value.

4 Mobile Optimize

Your Sites

You have to mobile

optimize your entire

process and depending

on what you want to

accomplish in your sales

funnel, you can do one

of two things.

If it’s a sales funnel where an order is taking place

right on your site, make sure Order Forms are

mobile optimized.

Having a desktop offer funnel and a mobile

optimized funnel makes it easier to run traffic and

maximize conversions, because people respond

differently on a phone than on desktop.

5 Setup Tracking

Properly

If you want to run a

successful marketing

campaign you have to

have proper tracking

and analytics. It can be

tough to obtain all data

from one solution, so we

prefer redundancy.

We Use Two Services: Google Analytics and

Improvely.

Google Analytics Industry Standard for most

individuals.

Improvely Great tool for getting quick data on

a micro-level.

What We Track: Traffic, Sales Funnel

Performance, and Conversion Rates.

6Run a Multi-Channel

Remarketing Campaign

You need to be in front of consumers wherever

they are on the Internet.

How do you start?

Create a Facebook custom audience to remarket

them on your Facebook ads. Create a remarketing

tag on Google so you can also remarket them on

Google Properties.

Some strategies you can leverage to

optimize your campaign:

• If it’s a Content Piece, remarket to a Lead Magnet.

• If it’s a Lead Magnet and they did not become a customer,

remarket to customer testimonials.

• If they became a customer, remarket to Next Steps and

other products.

• Launch your new Content Piece to your entire audience to

get fast exposure from current customers and people who

have been indoctrinated to you.

• Deliver your Follow Up sequence via Remarketing.

7Develop Congruent Offers to

Provide via Email Follow up

The individual has already trusted

you and is now a customer, so treat them

great by providing them with jaw-dropping

information!

Do this with content email follow-up,

remarketing follow-up information that’s going

to benefit them, and provide congruent offers.

Don’t overlook this opportunity

and make sure to put a lot of

thought into it and place the right

offers in front of those customers.

Customer lifetime value is a

number that determines the

longevity of a business. Start

thinking about the relationship with

that buyer so you stay in business

much, much longer.

We help businesses gain a competitive

edge by leveraging the newest marketing

strategies and technology.

Connect with us:

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