7 strategies to successful fundraising

7 Strategies to Successful Fundraising

- A Look at KFHI Fundraising -

contents

1 Present clear objective & goal.

2 Maximize use of teamwork & system.

3 Strengthen network.

4 Transparent Procedure & Report.

5 Show and Tell of results & fruits.

6 Build relationship based on trust.

7 Inspire.

a partner of God, KFHI since 1989a partner of God, KFHI since 1989

Countries

Annual Fund

Facilities

Offices

Staff

Volunteers

Donors

Board Members

around 60 / North & South Korea7 countries / $150,000

$81,8 billion (overseas funds included)$180,000

20610 Children Care Centers/ 4 General Social Wel. Center/ 4

Regional Welfare Centers11 Elderly Care Center/ 1 Homeless Care Centers

2 Handicapped Care /52 Giver’s Marts/ 89 happy homeschools

32 Happy Silver Centers/ /1 Good Samaritan Hospital

Nothing

24 across Korea (inc. Seoul)96 regional board of directors31(Only SEOUL)

3,461Domestic 1,641

Hunger Corps 620Overseas 1,200

1

approximately 3,3005

196,793780

2,04514

March 20091989 (the first year)

1 Present clear objective & goal.

Sponsor

명확한 목적

Motivation

Clear objective & goal

Recipient

Staff

1. Present clear objective & goal.


1/3 of world population 1/3 of world population (Approximately 2 (Approximately 2

billion)billion) is still suffering is still suffering from the from the povertypoverty and and

hungerhunger

The physically starving are also in spiritual starvation.

So, Bread & GospelBread & Gospel is what they need.

8

World of Hunger(2005)


Mexico

Guatemala

Brazil

Bolivia

Eritrea

Haiti

Russia

Tajikistan

North Korea

China

India

Indonesia

Cambodia

Yemen

Zimbabwe

Congo

Liberia

Sierra Leone

9

Famine shows for less than 5% of starvation

Chronic Hunger accounts for 95% of Starvation

Famine is a “tip of an iceberg”


““God called and we responded God called and we responded until physical and spiritual hungers until physical and spiritual hungers

ended worldwide.”ended worldwide.”

Our Vision is…Our Vision is…


Monthly magazine/ online newsletter

- Distribution of 70,000 KFHI monthly magazines- Weekly online newsletters

Magazine(monthly)

Newsletter(external)

Newsletter (internal)

1. Present clear objective & goal. – KFHI story

12

“KFHI Day” Church Service

- All staff are equipped to speak as messengers- Develop sponsors and distribute coin boxes - Approx. 800 services/year


Happy Messenger

- Regular ‘Happy Messenger’s thank-you calls - Through calls, KFHI is able to develop more sponsors

and answer to questions as well.


Events

-Charity marathons, charity concerts, photo exhibitions, poem recitals, etc.


2Maximize use of teamwork and system.

1. United we stand, Divided we fall!

2. Make most use of situation & resources.

3. Create synergy effect.

Fundraising Dept.External Affairs Dept.

Corporate Responsibility D.

Business Ministry D.

Social Welfare D.SSIIDI

Int. Operation D.

Administrative D.Strategic Planning D.

복지법인

사단법인

재단법인국제개발원

Fundraising Development Admin/PR

2. Maximize use of teamwork and system. – KFHI Story Six Legal Entities

Ten Departments;

Korea Food for the Hungry International

Korea Food for the Hungry International

International Development Institute

Serving Society International

Giver’s Mart

Good Samaritan Hospital

17

Fundraising through 24 Regional Headquarters, 97 regional offices

2. Maximize use of teamwork and system. – KFHI Story

18


Fundraising through 206 facilities 10 Children’s Homes/10 Welfare Centers/11 Elderly Center/1 Shelters/ 52 Giver’s marts/ 89 Happy

Home schools/ 1 Hospital/ 32 Happy Silver Centre

VOC Partners(26)VOC Partners(26)

FHI Federation(37)FHI Federation(37)DecentralizedDecentralized

National National Partners(10)Partners(10)- Malaysia- Malaysia

- UzbekistanUzbekistan- JapanJapan- ZimbabweZimbabwe- CambodiaCambodia- Costa Rica Costa Rica - ThailandThailand- iHELPiHELP- KoreaKorea- Hong KongHong Kong

- Malaysia- Malaysia- UzbekistanUzbekistan- JapanJapan- ZimbabweZimbabwe- CambodiaCambodia- Costa Rica Costa Rica - ThailandThailand- iHELPiHELP- KoreaKorea- Hong KongHong Kong

- Canaan Farmer’s - Canaan Farmer’s School School - Sunlin HospitalSunlin Hospital- People’s Medical People’s Medical Corp.Corp.- GNNVGNNV- CTS- CTS - Nutrition & EducationNutrition & Education International International - - Rainbow Children's Fund Rainbow Children's Fund - - Samaritan Strategy AfricaSamaritan Strategy Africa- Vision of CommunityVision of Community FellowshipFellowship- World Medical ReliefWorld Medical Relief- CRESTCREST- Team&TeamTeam&Team- IRDFIRDF- Hands of Love Hands of Love Philippines . etc.Philippines . etc.

- Canaan Farmer’s - Canaan Farmer’s School School - Sunlin HospitalSunlin Hospital- People’s Medical People’s Medical Corp.Corp.- GNNVGNNV- CTS- CTS - Nutrition & EducationNutrition & Education International International - - Rainbow Children's Fund Rainbow Children's Fund - - Samaritan Strategy AfricaSamaritan Strategy Africa- Vision of CommunityVision of Community FellowshipFellowship- World Medical ReliefWorld Medical Relief- CRESTCREST- Team&TeamTeam&Team- IRDFIRDF- Hands of Love Hands of Love Philippines . etc.Philippines . etc.

Country Partners(1)

- Giver’s Fund- Giver’s Fund

2. Maximize use of teamwork and system. – FHI Federation

Monthly Leadership MTMorning Q.T.

Birthday Party Staff Retreat


3 Strengthen Network

1. What catches more fish; hand or net?

2. Expand potential fundraising resources.

3. Make my own, another Organization’s strength which we do not yet have.

Central Asia

Asia

Europe

Africa

Americas

3. Strengthen Network – KFHI Story

Six billion won raised by 623 Hunger Corps in 61 Nations

Good-will Ambassadors


Raising funds through corporations- Connecting with Corporate Social Responsibility- Major donors : Samsung, SKT, Posco, Kookmin Bank, E-

land, Pulmuone- Approx. 4.2 billion won raised in 2008

POSCO Emergency Relief Kit Metlife Donation


Pg. 1


10 Christian Denominations


Korea Evangelical Holiness Church

Korea Baptist Church

The General Assembly of Presbyterian Church of Kosin

The General Assembly of Presbyterian Church of Daeshin

The Presbyterian Church of Korea of Hapjung

The Presbyterian Church of Korea

The General Assembly of Presbyterian Church of Hapdong

Jesus Korea Sungkyul Church

The Korean Christian Churches Association


Cooperation with Christian Council of Korea & General Assembly of Presbyterian Church in Korea

Philippines St.Bernard Vision Center

Pakistan Earthquake IDP Free Meal Service

25 Educational Institutions


Baeokseok University Christian Divinity School

Seoul Theological University

Youngnam Theological University and Seminary

Presbyterian College and Theological Seminary

Chongshin University

Korea Baptist Theological University/Seminary

Korean Bible University

Hanil University & Presbyterian Theological Seminary

Hapdong Theological Seminary, etc.

Pg. 1

College Student Bike Tour


• Exchange Student Program Koshin Univ – Kumi Univ

• Choognam Medical University, Handong University Vision Trip

• Volunteer Program with Seoul Women’s Univ, Ewha Women’s Univ, Hanyang Univ, Seoul National University, etc.

14 Christian Hospitals


Kwangju Christian Hospital

Dongsan Medical Center

Luke Dental Hospital

Dong Gunsan Hospital

Yonsei University Health System

Handong University Sunlin Hospita

l

Dong Gunsan Hospital

Abba Medical Mission Center

Bugyung Medical Fellowship

Jesus Hospital (Presbyterian Medi

cal Center)

Ajou University Hospital


Medical Institution

Relief & Developme

nt

• Guide team • Admin. support• Medicine/Medical Supply Support• Public Relations

• Medical personnel• Invite local child for treatment • Invite local staff for training• Medical check up for Hunger Corps

KFHI


14 Mission Organizations

Team & Team – Water Dvpt. in Sudan

Coin Box Campaign with The Korean Association for Special Education

Global Partners Int.

Team and Team

Loving Line

Middle East Team

The Paul Mission

Worldwide Evangelization for Christ

Korean Christian Photographers Association

Association of Military Christian Fellowships

Canaan Farmers' School

The Korean Association for Special Education

International Vaccine Institute

4 Transparent Procedure & Report

1. Inspire trust.

2. Inspire continuous support.

3. Inspire new sponsors.

4. Inspire loyalty.

Regular Report

PR on/offlineSupport

HC

KFHI

Sponsor

Leads to Continuous Support

4. Transparent Procedure & Report – KFHI Story

36

Sponsor Visit Program(Vision Trip)

- Continuous feedback to CDP sponsor through child profile, CAPR, thank-you card, etc.

- 50 vision trip groups annually


Sponsorship information on homepage

- 5,000 sponsors visit KFHI homepage daily- Personal sponsorship info available after logging in.


1) It serves to prove the transparent use of fund.2) Based on accumulated trust, the area of sponsorship is expanded.

Procedure FeedbackResults

Feedback

CDPSchool Buildin

g

Goat Bank

Staff Volunteeri

ng

Happy Homescho

ol

Happy Homescho

ol

Staff Volunteeri

ng

Book Donatio

n

670 million won in 2008

2 billion won in 2008


Reporting to Corporate

E-landE-land

WoongjinWoongjin

5 Show & Tell of Results and Fruits

1. Sponsors want to see.

2. Show evidence of all procedure.

3. Contributes to improvement and development.

4. Sponsors feel sense of achievement.

• Official certificate of graduation awarded

• 700 students in 7 departments

5. Show & Tell of Results and Fruits – KFHI Story

Uganda Kumi University


Medical & Health

Tajikistan Hospital

Uzbek Samarkant Hospital


Agriculture

Farm in Uzbekistan

Farm in Afghanistan


Leadership Training Center

Korea-Cambodia

Youth Center Kyrgyzstan Chui Leadership

Training Center

6 Build relationship on trust.1. Without trust, everything else fails.

2. Trust creates bigger trust.

3. Prevents waste. (Increasing Efficiency)

Pulmuone : A 20-year Relationship

- Pulmuone has been partnering with KFHI since KFHI’s early stages 20 years ago.

- Partnering with KFHI by charity marathon, meal services, North Korea Water Development, etc.

6. Build Relationship on Trust – KFHI Story

Chosun Ilbo : Continuous Partnership through strong feedback

- After media exposure, strong feedback to Chosun Ilbo about sponsor response

- Increase in trust through quick feedback.


Woongjin Food : Connecting with other corporation

- 50 million won worth project implemented - With increased trust, Woongjin Food introduced their

affiliate company “Platinum Media”with whom KFHI partnered in a 20 million won project


7 Touch the heart1. Touch the heart, rather than the head.

2. Touch the hearts of staff, sponsor, recipients.

3. When hearts are touched, wallets open.

49

Sponsor Staff Recipient

7. Touch the heart

Touch the

heart

Touching the heart of the Sponsor – Amway touched by unexpected affectionate consideration

7. Touch the heart – KFHI Story

Touching the heart of the Sponsor – Metlife touched by a video clip showing transformation


Touching the heart of the Sponsor – Nara Jang touched by a sincere letter

- Touched by a sincere letter written by KFHI staff - Active advocate and ambassador for KFHI


Touching the heart of the Staff Participating in Hunger Corps Training - All new staff participate in Hunger Corps Training :

Sharing vision and value


Touching the heart of the Staff Leading a Vision Trip Team- Leading a Vision Trip Team to KFHI field- Able to witness firsthand the fruits of efforts gathered in

Korea and raises sense of calling


Touching the heart of Recipient Children stand as main performers at Rainbow Concert


- GS Homeshopping: Instrument and lesson fee granted to all Happy Homeschool in Korea

- Happy Homeschool Rainbow Concert held for children- Rewarding for GS Homeshopping to see children being an

active role in holding a concert

Touching the heart of Recipient India CDP children’s first visit to the play-center

- Eland : Volunteer Trip to Delhi, India- CDP children’s first visit to the play-center!- Rewarding for Eland volunteer team to see children happy


7 strategies to successful fundraising

Documents

kfhi story fundraising

use of teamwork system

kfhi day church service

fundraising dept

administrative d

social welfare d

operation d

successful fundraising