| NOVEMBER 2014 NOVEMBER 2014 |

48 49ONLINE BUSINESSONLINE BUSINESS

CREATE COMPELLING CHANNEL TRAILER VIDEO

Bear in mind, we need to attract very niche and targeted viewers to our channel. Your inaugural video plays a very vital role in attracting the potential subscribers to the channel. Viewers who are yet to subscribe to your YouTube channel and visit your channel page, can now be greeted by a video telling them why they should hit the subscribe button. This is an opportunity to show these potential subscribers what you do, and why they should sign up.

YouTube started rolling out in March 2013 this new feature as part of the new “One Channel’ design. The core benefi t of this new design is that your channel will have a uniform look across devices. Other useful features include the ability to create playlists and the ability to link to associated channels straight from your channel homepage. The most exciting feature, as far as creativity goes, is defi nitely the trailer feature. Here’s one nice example of a channel featuring it:

PewDiePie is the number of channel on Youtube with 31,300,102 subscribers. Forbes estimated the 24 years old college drop out Felix Kjellberg, creator of PewDiePie makes US$4.0million per annum out of his Youtube Channel created 5 years ago.

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STRATEGIES TO MAKE MONEY

Part 2

Now you already created a google account to access YouTube platform that enables us to watch, like, and subscribe video. We can also upload videos upon signing in. However, a Google account don't come with a YouTube channel by default; without a channel, you have no public presence on YouTube. We

had discussed channel creation methods in our previous issue, but it can only be done through a computer as currently this can't be done in the Android or iOS YouTube apps.

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| NOVEMBER 2014 NOVEMBER 2014 |

ONLINE BUSINESSONLINE BUSINESS

STEPS TO CREATE A GREAT YOUTUBE CHANNEL TRAILER

A trailer video is an advertisement for your channel and fi rst contact point to your potential subscribers. Creating a compelling channel trailer is the most engaging way of introducing your channel, and encouraging your viewers to subscribe, so they’ll make you part of their YouTube habit.

Always keep in mind a poorly produced trailer will force your viewers to click and run away from your page immediately. If you are going to use a trailer it is therefore essential that you make the most of it. Here are some 5 tips for producing a compelling trailer.

1 Length

Keep it short, possible with a minute maximum. This is enough time to get across a lot of information, but not so long that viewers will switch off. The old rule still applies; your fi rst 10 seconds are the most important and you need to hook the audience in at that point.

2 Give a sense of who you are

Obviously there is no one way to do this as we are all unique. However, you need to be sure that your trailer portrays a good and accurate sense of who you are, what you do and what you have to offer new subscribers. Screen test your trailer with a focus group audience and get feedback. This is worth getting right.

3 Emotion

To quote Bill Woolery: ‘a feature documentary has emotional moments, but a trailer is basically one emotional moment from beginning to end.” Your trailer needs to engage your audience on an emotional level – this emotion needs to be congruent with what your channel is about and the response you want from your audience.

4 Answer important questions

Your audience wants an idea of what kind of videos you create in terms of theme and style. The trailer is also an opportunity to introduce the audience to important characters from your channel videos. It may also be a chance to introduce the audience to your characters' motivations Finally, you need to tell your audience why they should be watching your videos and why they should be watching them now.

5 Speed

Professional movie trailers are fast paced and pick up momentum about half way through. They are exciting which is what makes them so engaging.

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An example of short, simple and attractive trailer video

NO CHANNEL CHANNEL TYPE ESTIMATED YEARLY EARNINGS (USD)

1 JinnyBoy Entertainment $7.2K - $57.8K

2 Name Wee Entertainment $7.4K - $59.1K

3 Hambafaqir Education $16.9K - $135.3K

4 KiniTV News $15K - $119.9K

5 Najwa595 Entertainment $4.3K - $34.1K

6 Les' Copaque Film $39.3K - $314.7K

Production

7 Shah Myvi Film $381.2K - $3M

Most Common Types of People on Youtube

Video Gamers

ComedyFans

MusicLovers

Auto Enthusiasts