7 steps of product discovery
TRANSCRIPT
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7 STEPS OFPRODUCTDISCOVERYBUILD PRODUCTS CUSTOMERSWOULD LOVE
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TO KNOW WHAT PRODUCT TOBUILD!
WHY PRODUCT DISCOVERY?
PRODUCT DISCOVERY ISA PROCESS TO DEFINE APRODUCT THAT IS VALUABLE,USABLE AND FEASIBLE.MARTY CAGAN
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SPLITBACKLOG
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Split your product backlog into adiscovery backlog and a delivery
backlog
STEP 1
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SPACE FORIDEAS
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Create an idea backlog. Whereeveryone within a company can
insert their product ideas.
STEP 2
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FILTER IDEAS
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Filter ideas before putting to adiscovery backlog. Can we build it?
Does it supports the productstrategy? How KPIs could be
affected?
STEP 3
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DISCOVERYMETHOD
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Select an appropriate method forassessing each idea. Estimateroughly the effort needed to
execute the research.
STEP 4
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PRIORITIZEDISCOVERYBACKLOG
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Ideally you would validate the mostvaluable ideas first. You can alsoprioritize based on the possible
impact or the biggest risk.
STEP 5
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EXECUTE THERESEARCH
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Your entire team should participatein the Discovery Process. It
increases the shared understandingof user problems, your market andchallenges you need to overcome.
STEP 6
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IDEAS TO ADELIVERYBACKLOG
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Validated ideas should be moved toa delivery backlog. Ideas you don't
have enough confidence aboutcould be either further researched
or dropped.
STEP 7
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BECAUSE THERE’S NOTHINGMORE WASTEFUL THAN
BRILLIANTLY ENGINEERINGA PRODUCT THAT DOESN’T
SELL.Rich Mironov
PRODUCT DISCOVERY
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URGENT PERVASIVE
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Causes a real pain,right now!
Causes pain to alarger group of
people
So painful people arewilling to pay for a
solution
WILLING TO PAY
WE DISCOVER PRODUCTS TOSOLVE PROBLEMS THAT ARE
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PRODUCT DISCOVERY
SPLIT BACKLOG
CREATE SPACE FOR IDEAS
FILTER IDEAS
PICK DISCOVERY METHOD
EXECUTE THE RESEARCH
MOVE VALIDATED IDEAS TO
A DELIVERY BACKLOG
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THANK YOUHAVE A NICE DAY!
PREPARED BY DANIIL LANOVYI
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