7 social marketing provocations for 2014
DESCRIPTION
Social marketing is continuously evolving. This deck presents 7 observations on the development of social in 2014, explores some ways brands are meeting the challenges digital and social media impose, and suggests simple tools to help brands leverage on digital and on social media.TRANSCRIPT
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Source: GWI
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Facebook, BARB UK Global Web Index, Global Global Web Index, Global
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Sources – Nielsen, Twitter
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Sources – Nielsen, Twitter
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Sources – Nielsen, Twitter
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Sources – Nielsen, Twitter
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Social
Display
Search
Mobile
Print & OOH
Owned platforms
Events & sponsorship
Analysis and insights
TV
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TV AND SOCIAL - EXAMPLE
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Sources – Twitter (UK Telco market), Facebook (Volvo), YouTube
22
Incremental reach
49.6% 22.6% 27.8%
Facebook TV
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Source –social@ogilvy
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Sources – Wall Street Journal, Marketing dive, Adwekks
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Source – Ipsos & Crowdtap
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Source – Ipsos & Crowdtap
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Sources: Social Media Today; Chief Marketer – 2013 Social Marketing Survey
• Platform management • Navigation and • roadmap • Internal ops.
• Always on • Relevancy
• ROI • Learning
• Between channels • Connection online &
offline
• Selection • Cost
• Identification • Utilization
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Sources: Google- Wildfire 2013 SIMS
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Source -marketingweek
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Source -Google
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Planning
Budget setting
Measurement
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TRIED & TESTED INNOVATING EXPERIMENTING
70% 20% 10%
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