7 silk road principles for start-ups!
TRANSCRIPT
@RamonVullings
Silk Road principles for start-ups !7
using connected innovation
This Silk Road ?
The illegal marketplace, where you can buy everything bad from people you can trust(!?) based on the Tor network ?
No !
This Silk Road !
The trade routes between China and Europa !
It’s about connecting ideas
1. Survival of the most fitting (don’t copy-paste, yet copy-adapt-paste!) 2. There is a market for broken / not complete offerings! 3. Communicate your vision! 4. Bold reframing (overstate your marketing a bit!) 5. Customer empathy (you can influence the user experience!) 6. Remix X and Y (for example: geo-data & art) 7. Think also East => West (not just West => East!)
7 Silk Road principles for connected innovation
@RamonVullings
You can learn from other sectors
1. Concept 3. Create
2. Combine
W W X D ? W H A T W O U L D X D O ? | 105
W W X D ?
What Would x
Do?
In this chapter we investigate how other companies tackle their business challenges and what you can learn from them.
By no means can we be comprehensive,
as we could easily write an entire book
(in some cases multiple) per company on
lessons to learn from them. We have
chosen a few well-known companies
and hope to offer a few, perhaps lesser
known insights.
Keep in mind that cross-industry
innovation analogies can be drawn at
various levels: from products to services,
to processes, to strategies, to leadership
styles, to business models.
Now ask yourself: What Would x Do?
By using this smart model
2
Products / Services Business Models
Leadership Processes Strategy Culture
You can transfer ideas on multiple levels
Yet, where to start?
1. Concept 3. Create
2. Combine
W W X D ? W H A T W O U L D X D O ? | 105
W W X D ?
What Would x
Do?
In this chapter we investigate how other companies tackle their business challenges and what you can learn from them.
By no means can we be comprehensive,
as we could easily write an entire book
(in some cases multiple) per company on
lessons to learn from them. We have
chosen a few well-known companies
and hope to offer a few, perhaps lesser
known insights.
Keep in mind that cross-industry
innovation analogies can be drawn at
various levels: from products to services,
to processes, to strategies, to leadership
styles, to business models.
Now ask yourself: What Would x Do?
WWxD? Well known companies?
What Would ‘x’ Do?
SCIENCE DISCOVERY CHANNEL?
IDEA
COMPETITIONS IN
OTHER SECTORS?
OUR ALUMNI NET WORK?
STORIES BY SUCCESFUL
ENTREPRENEURS?
CROWDSOURCING?
SCIENCEFICTION?
HISTORY?
PATENTDATABASES?
MYCOMPETITORS?
MYCLIENTS?
NASA?
NATURE ORBIOLOGY?
MY SUPPLIERS?
KIDS?
TREND REPORTS
FROM OUTSIDE MY
INDUSTRY?
MUSEUM OF CONTEMPORY ART?
NEW PEOPLE AT
THE COMPANY? TRADE MISSIONS?
CROWD FUNDING
S ITES?
MAGAZINES
AND WEBSITES
ON DESIGN?
THE START-UP SCENE?
VISTING OTHER CITIES?
HACKATONS?
TOP 100 INNOVATIVE COMPANIES?
COMPANYVISITS?
...
Where do you get your best cross-industry ideas?
?
TRAVELING?
Sure, yet also…
SCIENCE DISCOVERY CHANNEL?
IDEA
COMPETITIONS IN
OTHER SECTORS?
OUR ALUMNI NET WORK?
STORIES BY SUCCESFUL
ENTREPRENEURS?
CROWDSOURCING?
SCIENCEFICTION?
HISTORY?
PATENTDATABASES?
MYCOMPETITORS?
MYCLIENTS?
NASA?
NATURE ORBIOLOGY?
MY SUPPLIERS?
KIDS?
TREND REPORTS
FROM OUTSIDE MY
INDUSTRY?
MUSEUM OF CONTEMPORY ART?
NEW PEOPLE AT
THE COMPANY? TRADE MISSIONS?
CROWD FUNDING
S ITES?
MAGAZINES
AND WEBSITES
ON DESIGN?
THE START-UP SCENE?
VISTING OTHER CITIES?
HACKATONS?
TOP 100 INNOVATIVE COMPANIES?
COMPANYVISITS?
...
Where do you get your best cross-industry ideas?
?
TRAVELING?
Traveling !
So let’s travel physically and mentally !
sinaasappelparadijs.twinkeling.com
Our Silk Road trip: 1,5 years nearly all over land (train, bus, motorcycle)
sinaasappelparadijs.twinkeling.com Capturing our learnings
sinaasappelparadijs.twinkeling.com
Our Silk Road trip pictures: impressions, cool combination & insights
Teheran: mobile ATMs to cope with urban growth
Nepal: Opportunity Village
China: The tax office implements a lottery system to ensure that people ask for receipts at restaurants (against black money)
Don’t copy-paste !
1
Learn Enhance Integrate
Experiment
ADAPT
Enrich Modify
Customize Take 1 element
2
don’t just
copy-paste,
copy-adapt-paste !
@RamonVullings
2
survival & growth:
it’s not the fittest,
yet the most fitting!
@RamonVullings
Uzbekistan: Broken remotes for sale (for spare parts) !
Western variation: Intermarche - ‘Inglorious Fruits and Vegetables’
And the same for: cookies with a ‘story’, cookies that are broken during production, now positioned as special!
2
There is a market for
broken / not complete
offerings!
@RamonVullings
Using ancient methods…
Using ancient methods… to communicate your vision
Your modern vision !
2
Communicate your
vision!
@RamonVullings
India: You can sell ideas everywhere !
India: Ideas help to overcome barriers…
Burma: Overstate your marketing !
2
Bold reframing
(overstate your
marketing a bit!)
@RamonVullings
China: Think about who your customer / user is !
2
Customer empathy
(you can influence the
user experience!)
@RamonVullings
Meshu.io - Create art from travel routes & dreams…
Meshu.io - Enter locations / location data
Generate a necklace, bracelet or (ear)ring
Beautiful jewellery based on geo-data !
Hey! I have ‘geo-data’ too !
So let me make a Meshu for my honey !
And yes… a real Meshu !
2
Remix X and Y
(geo-data & art)
@RamonVullings
sinaasappelparadijs.twinkeling.com
Crossing borders going from West => East and… from East => West !
Istanbul: Crossing the border West => East
Berlin - image !
Berlin: Crossing the border East => West
2
Think also East => West
(not just West => East)
@RamonVullings
2
Silk Road principles:
connected innovation
@RamonVullings
1. Survival of the most fitting (don’t copy-paste, yet copy-adapt-paste!) 2. There is a market for broken / not complete offerings! 3. Communicate your vision! 4. Bold reframing (overstate your marketing a bit!) 5. Customer empathy (you can influence the user experience!) 6. Remix X and Y (for example: geo-data & art) 7. Think also East => West (not just West => East!)
7 Silk Road principles for connected innovation
@RamonVullings
Thank you!
Ramon Vullings
www.RamonVullings.com
Download! - the cross-industry tools - the manifesto - and much more at: crossindustryinnovation.com
Check out the travel site! - follow the route and zoom in - read the questions & answers - and much more at: sinaasappelparadijs.twinkeling.com