7 Rules for Creating Trustworthy ContentDo your research

If you do not possess the knowledge to present a piece of information accurately and completely, do your research – using the sources that are trustworthy.

Do not try to ‘bluff’ your way around an article – your audience will see right through it.

Do the due diligence, and present a solid understanding of the concepts to your readers in the simplest way possible.

Avoid Self-Promotion

Create content that caters to your audience.Don’t promote your product or service anywhere in your content. If your content is legit and trustworthy, they’ll automatically convert into paying customers.Back Your SourcesProvide backlinks to the sources from where you lift specific information. You become a trusted source of information when you point to recognized experts.

Honor Your Audience’s Intelligence

Present your content in a simple manner.

Usage of jargon, industry terms, etc. is a strict no-no!

Pretend you’re writing for a 13 year old – your readers will be glad and will thank you for your efforts.

Provide Value For Free

If you want a good ROI, you need to constantly push for quality content.

You email list will grow when you consistently provide value for free.

In this consumer driven climate, you cannot expect sales if you are not concerned about your customer’s problems.

Originality Counts

347 WordPress blog posts are published every minute. How do you stand out from the crowd?

Customers value your opinion as opposed to someone else’s.

Walk the extra mile to create an original, unique piece of content.

Keep Your Headlines Honest

This infographic promises 7 rules for creating trustworthy content – and that’s what you get.

Don’t manipulate your headlines to get more clicks – it’ll do more harm than good.

Click-baits will hurt your credibility, and will have a cascading effect on your SEO and website traffic.