7 reasons storytelling is important for content marketing
DESCRIPTION
Brands that realize the importance of unearthing their core story and learning to tell stories will endear new fans and motivate advocates. Adapted from a blog post featured on Post-Advertising. You can read the original (longer) version here: http://www.postadvertising.com/2012/08/7-reasons-storytelling-is-important-for-branded-content/ Written by Jon Thomas (@Story_Jon) Developed by Story Worldwide http://www.postadvertising.com http://www.storyworldwide.com http://www.facebook.com/storyworldwide http://www.twitter.com/storyworldwide http://www.twitter.com/postadvertisingTRANSCRIPT
