7 Quick Tips To Nurture Your Potential Leads

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As you strategize a marketing technique to generate more leads, it

becomes vital to pamper those potential leads who might convert

into real-time buyers. If you approach 10 buyers there are chances

that 1 out of 10 only will buy from you. That means 90% of your

leads remain cold or either unconverted or untouched.

Hence, in this blog we have written a brief introduction on 7 effective

lead nurturing strategies that give a great opportunity to sellers like

you to gain advantage & overcome competition. Read them below.

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1 Targeted content

Nurturing leads with targeted content strategy is to deliver exact

content to the exact person at the exact time. To do this first

understand your buyer. What is his/her interest or objective to buy

your product or service? See how your product/services will benefit

him/her. Based on these data you can design your marketing

content. This is what you say lead nurturing through targeted

content.

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2 Lead Nurturing through Diverse

Channel Gone are the days when email campaign was the only medium to

communicate with potential buyers. Now we have the multi-channel

technique to do the same. It integrates a combination of sending

emails, social media interaction & engagement, highly

decorated eBay template design to attract buyers, the stunning

landing page of your eBay store design, direct sales etc.

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3 Personalized Approach

Lead nurturing technique includes a personal approach towards

potential buyer by addressing his/her questions & queries in person.

That could be done by any means like phone, email, text messages

etc.

Instead of sending your potential buyer a long list of shipping rates,

taxes, price etc. send him/her an interactive calculator so that they

can calculate the same by themselves.

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4 Timely Follow Ups

A scheduled follow-up by an email or a phone call is the best

practice to convert a lead into a real-time buyer. When you follow up

a lead it shows that you are concerned about the buyer’s requirement. The same is reflected in buyer’s mind too. Hence, do it again & again.

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5 Send Personal emails

Personalized emails tend to generate higher revenue compared to

generic emails. Being personal is equal to being human. When you

show a personal approach to your potential buyer they come to

know that they are dealing with real humans and not any automated

answering machines.

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6 Lead Scoring

Though being an effective nurturing technique only 18% online

sellers use it to contribute to their revenue generation. So, what

exactly is lead scoring? Let’s understand it. Lead scoring is a tactic to rank a particular buyer based on his/her

level of interaction with your store pages or products they might

chose to buy. In simple words, it is used to see what kind of visitor

shows a certain level of engagement with pages, links, products, etc

on your eBay store.

For this, you need to have an insight of your store pages like

Facebook gives you. ©ebaystoredesign.org

7 Sales & Marketing Alignment

Both of them must be cohesive & well aligned to work & contribute

towards revenue generation effectively accounting each other for

converting a potential buyer into a real one. In short you will have to

keep your sales team & marketing team conjoined to perform a task

or track a lead.

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Contact-us

Do you need more tips on nurturing your potential leads? Contact

our expert team who design & deliver excellent eBay template

design that is capable of generating & converting leads into buyers.

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