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Introduction

Started by Naresh Goyal as Air Taxi Operator in April 1992 Started Indian commercial airline operations on 5 May 1993 with a fleet of four leased

Boeing 737-300 aircraft

Scheduled airline status was granted on 4 January 1995 Initial investment of US$10 million 80%of its stake controlled by Naresh Goyal Jets parent company, Tail Winds Ltd. Began international operations to Sri Lanka in March 2004. Jet, is headquarters in Mumbai, India Operates over 370 daily flights to about 68 destinations both in India and international

(abroad)

Listed in the NSE in the year 2005 Includes major cities like Mumbai, Delhi, Chennai, Jaipur, etc. Second Leg cities like Aurangabad, Patna, Nagpur, etc. 21 international destinations in 17 countries across Asia, Europe & North America International destination includes cities like San-Francisco, New York, Singapore, London

(Heathrow), Hong Kong, Colombo, Abu Dhabi, Dubai, etc.

The 7 Ps

Product

Airline servicetravel On Ground Services Check in options - Airport check-in, Tele Check-in, Web Check-in, Kiosk Check-in, SMS Check-in, Check-in while walk-in, One Time Check-in on Return Journey, Through Check-in Airport Lounges Coach Services

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Bus Services

In-flight Services Classes of Service - First class, Premiere class & Economy class Convenience & Safety -Towels, Pillows & Blankets, Reading material, First Aid, Smoke detectors, Bassinets, Child Care, life jackets & seat cushion Cuisines Entertainment - JetscreenMovies, TV programmes, Games, Music, In-flight

communicator, Online magazines etc.

JetWings (in-flight magazine), JetBoutique (in-flight shopping catalogue)

Special Serviceso Infant and child care, wheel chair assistance, expectant mothers,

unaccompanied minors, medical emergencies, travelling with animals & carriage

of stretchers

Jet Mobile

Access information such as flight status, schedules, set alerts or automatically receive flightdelay messages

Request for your JetPrivilege account details Search for the lowest fares on Jet Airways

Jet Viva

Interaction forum for women travelers Modern fashion trends, spa getaways, high end cosmetics

Price

Discounted fare for senior citizens, defense personnel Economy & Club Premiere Fare Advance Passenger Excursion Economy & Club Premiere Fare Discounted fare for senior citizens & defense personnel Advance Passenger Excursion/ APEX Fares

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One Fare Night Saver Fares Check Fares

Place

Place of ServiceAircraft Various AirportsJet lounge

Promotion

Companion Free Offer, Concessional fares Jet Privilege frequent-flier programme Jet Airways Citibank Credit Cards Corporate Deal Offers Festival specials, Student specials Advertising and Branding Hoardings and advertisements Brand Ambassadors Sponsorships Event Organization Sales promotion- Tour operators, frontline staff

PROCESS

People Processing

Greeting method and standard procedure of treatment for customers for each class Booking tickets made online and in counters Flights sticking to schedules In flight servicebaby care, disabled care Travelling with pets PROPER Meal Service.

Possession Processing

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Cargo Luggage- Baggage Handling

PHYSICAL EVIDENCE

Flight Offices - Org. & Ticket Booking Agents Virtual Servicescape Cuisine In-flight entertainment facilities Kioskscheck-in counters Jet boutiquein flight fashion apparel Jet kidsin flight kids programme Jet mallin flight shopping

People

Trained cabin crew Immigration & transportation TRAINING Employees SUCH AS Pilot, Cabin Attendants, Engineers, Customer Service Agents, Securities, Marketing, Sales &

Reservation employees