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Attracting subscribers just got a lot easier!

By Dave

7 Pro Content Marketing Tips from LeadPages to Reinvent yourBlog

You may be aware that one of the content marketing leadersin terms of opt-in resources is a company called LeadPages.

Last night I attended a webinar held by Tim Paige fromLeadPages and I thought I’d share the notes I made from thatwebinar.

If you want your content to work for you here are 7 tips to help:

1. Forget about giving away ebooks and courses – particularly video courses (they’re too time consuming forpeople to care). Resource guides work like magic: “The top 5 tools/apps/accessories/software that I/weuse to do X even with/without Y”.

2. You should have a landing page specifically for your opt-in offer with no sidebar, header. any distractionexcept this offer and so it needs to be immediately clear what you are giving away.

3. A text link to an opt-in works far better than you would expect –like this one.50% CompleteLearn more about content marketingGet my best info - shared with subscribers as I publish it - and never miss announcements of special offersand recommended resources.They seem to help move people through the “yes cycle” of interest, so they are committed to signing up forwhat you have to offer.

4. Know who your ideal reader is and tailor your offer accordingly.

5. Use content upgrades: PDF versions of long blog posts, particularly if they are “how to” posts. Recipes andresource guides are also popular. Ask the reader to subscribe to download them.

6. Set your autoresponder to follow up with your new subscriber – or risk losing them. Every 3 days senda link to a lesson or a blog post that will help them. Clearly show part 1 of 7 or part X of Y if it’s a course sothey don’t get overwhelmed and unsubscribe. Use a progress bar if you can.

7. When your subscriber initially signs up and they land on your Thank You page, ask them to do somethingelse. Say something like “Thanks for subscribing and your guide is on its way to your inbox. In themeantime…”

These tips are all a lot more actionable than scratching your head wondering what to offer, and they make use ofaffinity marketing if you don’t blog in a niche that typically has a possible ebook sexy enough to tempt readers intosubscribing.

Tim said that the resource guide you give away can be something with only a few of the resources you use – andwritten in Word in 20 minutes, then turned into a PDF (or PowerPoint, or even left as-is in Word).

Have you found this helpful? It opened my eyes to all the opt-in mistakes I have made in the past. Do you do any ofthese things in your current content marketing strategy? Or is there something Tim missed that you think should beadded?

Let me know in the comments below.

I’m Dave Lynch – freelance writer and best selling author. I’m a digital marketer and distancerunner from Ireland.Share on FacebookShare on TwitterShare on Google PlusShare on BufferSend emailPrint this