7 personal brand mistakes
DESCRIPTION
On Wednesday March 12, 2014 I gave a talk on personal branding at Saigonhub. Personal Branding was a topic that arose often in conversations and consulting meetings. This talk addressed the most important points: what to avoid when appearing online.TRANSCRIPT
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7 Personal Brand Mistakes
That Jeopardize Your Authority
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“Authority comes from producing real results. 1. Do the thing2. Do it in a way you can show people.”~Anthony Eden, DNSimple
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#1
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Private “Insights” Publically Published
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Rule Of Thumb
Only show up online if it fits your personal brand.
What does showing up mean?
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What Are We Talking About?
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See Google: “define: brand”
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Personal branding also involves creating an asset by defining … online presence in a way leading to a uniquely distinguishable, and ideally memorable, impression.
See Wikipedia: “personal brand”
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See Google: “define: asset”
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#2
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Bragging“Me, Me, Me”
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?
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“Make it about them!”
~Noah Kagan, AppSumo
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“Self perception is something few of us ever really understand.”
~Rob Hanly
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← Fridel
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#3
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Trying To Be Someone You Are Not
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#4
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Lack Of Reason
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Possible Reason: Selling Things
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Possible Reason: Increasing Brand Equity
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Possible Reason: Future Focus Shifts
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“Do you know people who started off connecting themselves to a brand and then slowly removing removing
themselves from the brand?”
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Possible Reason: Reserve The Spot
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“I believe there will be a gold rush. It will never be cheaper to own a
personal brand”~ Gary Vaynerchuck
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Who is: Gabriel Stein?
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#5
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Appear different from how you want to be perceived
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Apprenticeship 2004: ergovia.de
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SaaS #1: Quassum.com
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Branding myself: empuxa.com
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“Who is running your life? Are you in control or are you controlled?”
~Helle Herstad, Relodeck.com
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Presence Future
Online
Offline
Online
Offline
Your Personal Brand Message
1
2
3
4
4
The Personal Brand Canvas
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#6
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Not Controlling Your Channels
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"TODAY I AM 43 YEARS OLD! I look And feel 26!”
~Wyclef Jean
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Getting Back The Control
1. Choose the technology2. Learn the technology3. Apply the technology4. Be consistent + keep promises
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@legalnomads
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#7
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Not Starting
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MVPB
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Personal Brand Framework
1. Define your message2. Get photos3. Buy A domain4. Get a proper email address5. Make a website6. Claim your space
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“How can I define the right USP that resonates
with my audience?”
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Be Humble And Precise
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Ask
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Listen
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Get Great Photos
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● Appear consistent● One portrait photo● One casual photo
← The Profile Agentwww.profilagentin.com
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Buy A Domain
- mypbname.com
Not available? Modulate it:- robfitz.com- officialgabrielstein.com- the….com
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Make A Flavors.me page
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Register Every Single Service
- pinterest.com/mypbname- @mypbname- facebook.com/mypbname (fan page!)- ...
… and don’t use them(until you know what you do)
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“If you do not like the business you are in, your personal brand will suffer.
Passion brings out your true self”~Jim Berline
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References
Gary Vaynerchuck, Peter Shallard, Tom Howard, Kixka Nebraska, Rob Hanly, Gabriel Stein, James Schramko