Online Marketing Company

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Joe Apfelbaum – Online Marketing

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Seven Marketing Strategies

Find out more about Ajax Union‘s products at: www.ajaxunion.com

Online Marketing Strategies

How Important Is Online Marketing?

• Google helped provide $11.1 billion of economic activity for New York businesses, website publishers, and non-profits in 2011

• 97% of consumers look online for local goods and services

• $482 Billion was spent on products researched online and purchased o ineffl

140,000 businesses and non-profits benefited from using Google's advertising tools, AdWords and AdSense, in 2011

Online Marketing Strategies

Online Marketing Strategies

So what’s your plan?

7 Online Marketing Strategies

7 Online Marketing Strategies

• Search Engine Optimization (Organic SEO)

• Search Engine Marketing (SEM, PPC Google AdWords)

• Social Media Marketing (Facebook, Twitter, Linkedin, Pinterest, SMO)

• Email Marketing (Mail Chimp, Constant Contact, ESP)

• Online PR (Press Releases)

• Blogging (Wordpress, Blogger)

• Online Video (Youtube)

The anatomy of a Search Engine

Search Engine Optimization (Organic SEO)

• Make sure SE’s can access your site• Add keywords to your website• Add unique valuable content • Get links from other sites• Offer something people WANT to link to• Done try to trick the search engines • (They are smarter than you!)• SEO Takes Time!

Ranking On Google Yahoo and Bing is Not Magic!

Search Engine Marketing (SEM, PPC)

• Get relevant traffic to your website.• Only pay when people come to your site• Optimize for the keywords that convert• Target people in your geographic area• Customize your message• Spend as much or as little as you like• Banner advertising can tap into 80% of users• Most effective return on adspend• Measurable ROI

SEM is tracked and controlled better than other marketing mediums.

Get started at Google.com/adwords

Social Media Marketing (SMO)

• Facebook• Linkedin• Twitter• Pinterest

Popular Social Media Platforms

•Facebook•Linkedin•Twitter•Pinterest•Google Plus

Email Marketing (ESP)

• Mail Chimp• Constant Contact

Do you all have Email? Thought so!

Popular Email Service Providers

Online PR (Press Releases)

A few good rules to live by for SEO press releases1.     Never sacrifice readability when optimizing your press release.2.     Always have a newsworthy angle.3.     Don’t write press releases that read like advertisements.

Press Releases Are a Great Way To Get In The News!

Blogging

• Blog to build positive brand name recognition 

• Blogging allows your humanize your business

• Blogs generally rank really well in SEO

• Prove that you’re an expert in your field!

Do you have a blog for your business?

Online Video

• Video engages people• Most people are visual• A picture is worth a thousand words• Video is great for SEO!

59% of C-level decision makers prefer online video to reading text.

84.4% of the U.S. Internet audience viewed a video online, and the duration of the average online content video was 6.1 minutes. A video is 53 times more likely to generate a first page Google ranking

than traditional search engine marketing techniques

Free tools for Online Marketing

• RankZen• Google Analytics• Google Webmaster Tools• Google Trends• Google Alerts• SEO Moz• SEO Book• Wordtracker

Some tools you should check out!

Quick Recap

Online Marketing Webinars

Come to our FREE Online Marketing Webinars

AjaxUnion.com/Webinar

Thank you!

• Thursday July 19 – 12 p.m. – Ajax Union Services with Sarah

• Monday July 23 – 12 p.m. – B2B Prospecting with Joe

• Tuesday July 24 – 12 p.m. – Google AdWords 101 with Josh

• Tuesday August 7 – 12 p.m. – Pinterest with Leslie

• Thursday August 16 – 12 p.m. - Ajax Union Services with Sarah

• Tuesday August 21 – 12 p.m. – Email Marketing with Sarah

• Tuesday September 4 – 12 p.m. – Social Media with Sarah

• Thursday September 6 – 12 p.m. - Ajax Union Services with Sarah

• Tuesday September 11 – 12 p.m. – Google 101 with David