7 must-try tips for advanced lead nurturing

43
Marketing Author: Marketing Automation For Dummies – 2014 Is my love, work, passion, and what I think about all day every day - Mathew “Sweezey” @msweezey

Upload: pardot

Post on 20-Aug-2015

880 views

Category:

Business


0 download

TRANSCRIPT

Page 1: 7 Must-Try Tips for Advanced Lead Nurturing

Marketing Author: Marketing Automation For Dummies – 2014

Is my love, work, passion, and what I think about all day

every day

- Mathew “Sweezey” @msweezey

Page 2: 7 Must-Try Tips for Advanced Lead Nurturing

Craftbrewing

Atlanta

Page 3: 7 Must-Try Tips for Advanced Lead Nurturing

Goddaughter

Kaela

Page 4: 7 Must-Try Tips for Advanced Lead Nurturing

Snowboarding

Japan

Page 5: 7 Must-Try Tips for Advanced Lead Nurturing

(LEADS) MORE BETTER

WHY  WE’RE  HERE  

Page 6: 7 Must-Try Tips for Advanced Lead Nurturing

ADVANCED TIPS FOR LEAD NURTURING

Warning: The ideas, beliefs, and tactics

That you are about to learn Are in no way to be used for evil,

Wrong doing, or bad marketing

7

Page 7: 7 Must-Try Tips for Advanced Lead Nurturing

SLIDES Will be sent out after the presentation: NO

need to write everything down!

PSA

Page 8: 7 Must-Try Tips for Advanced Lead Nurturing

NOSILVERBULLETS PSA

Page 9: 7 Must-Try Tips for Advanced Lead Nurturing

NASA MORE

POWER IN A GOOGLE SEARCH,  

THAN ALL OF NASA HAD IN TO PUT A MAN ON THE MOON

Page 10: 7 Must-Try Tips for Advanced Lead Nurturing

Attention Span 8

seconds

Page 11: 7 Must-Try Tips for Advanced Lead Nurturing

2/3 Consumer Executive Board

Page 12: 7 Must-Try Tips for Advanced Lead Nurturing

76% go to Google

times to research a purchase

Page 13: 7 Must-Try Tips for Advanced Lead Nurturing

TIP

Understanding THE NEED FOR STAGE BASED LEAD NURTURING

1

Page 14: 7 Must-Try Tips for Advanced Lead Nurturing

12 3DIA

GR

AM O

F

RES

EAR

CH

     

Page 15: 7 Must-Try Tips for Advanced Lead Nurturing

TIP

LEARN TO MAP CONTENT TO YOUR STAGE BASED STRATEGY

2

Page 16: 7 Must-Try Tips for Advanced Lead Nurturing

CONTENT CONTENT CONTENT

- Seth Godin (1999)

Page 17: 7 Must-Try Tips for Advanced Lead Nurturing

294 Billion Emails

2 Million Blog Posts 250 Million

Photos

Page 18: 7 Must-Try Tips for Advanced Lead Nurturing

(FRESH) RELEVANT ENGAGING

-Jay Baer (2012)

Page 19: 7 Must-Try Tips for Advanced Lead Nurturing

Of survey respondents said they want different content at each stage of research.

77% C

ON

TEN

T

ENG

AGEM

ENT

     

Page 20: 7 Must-Try Tips for Advanced Lead Nurturing

Con

tent

By

Lead

Sta

ge

     1 2 3

-Any content about how to do their job

better

-Any content about how

others benefited

-Any content about why you

are the best choice

Page 21: 7 Must-Try Tips for Advanced Lead Nurturing

TIP

CONSIDER"HOW SMART "YOUR LEADS "ARE: WICKED SMART

3

Page 22: 7 Must-Try Tips for Advanced Lead Nurturing

SURV

EY

A B  

OR

Page 23: 7 Must-Try Tips for Advanced Lead Nurturing
Page 24: 7 Must-Try Tips for Advanced Lead Nurturing

WIC

KED

SM

ART 20 1

Page 25: 7 Must-Try Tips for Advanced Lead Nurturing

2

SUBJ

ECT

LIN

ES

     1 3

Page 26: 7 Must-Try Tips for Advanced Lead Nurturing

TIP

KEEP THEM MOVING ON DOWN THE LINE BY READING THEIR MIND

4

Page 27: 7 Must-Try Tips for Advanced Lead Nurturing

Conversions are their key metric. Learn the benefits of “Others Also Like This”

-Jeff Bezos (2007)

Page 28: 7 Must-Try Tips for Advanced Lead Nurturing

12 3DIA

GR

AM

RES

EAR

CH

     

Page 29: 7 Must-Try Tips for Advanced Lead Nurturing

CAL

L TO

AC

TIO

NS   John,

Here is a case study from Comscore showing how they changed their email programs to drive more revenue. I thought you’d enjoy reading it. Or, if you’d like here is a worksheet they used to help them start on their process. Best, Mathew Sweezey

2 3

Page 30: 7 Must-Try Tips for Advanced Lead Nurturing

TIP

IT’S EASY AS 1-2-3 SIMPLE AS DOE, RAE, ME BABY, YOU AND ME GIRL

5

Page 31: 7 Must-Try Tips for Advanced Lead Nurturing

? YOUR    

DATABASE  

Page 32: 7 Must-Try Tips for Advanced Lead Nurturing

1-2-3

Page 33: 7 Must-Try Tips for Advanced Lead Nurturing

1-2-3

Page 34: 7 Must-Try Tips for Advanced Lead Nurturing

3 2 1

3 2 1

3-2-1

Page 35: 7 Must-Try Tips for Advanced Lead Nurturing

200k

Page 36: 7 Must-Try Tips for Advanced Lead Nurturing

TIP

I’LL TAKE “THE PEN IS MIGHTiER” FOR $500 TREBEK

-SEAN CONERY

6

Page 37: 7 Must-Try Tips for Advanced Lead Nurturing

Prefer content to be less than 5 pages. Only 1.7% would prefer more than 5 pages.

7I% C

ON

TEN

T

ENG

AGEM

ENT

     

Page 38: 7 Must-Try Tips for Advanced Lead Nurturing
Page 39: 7 Must-Try Tips for Advanced Lead Nurturing
Page 40: 7 Must-Try Tips for Advanced Lead Nurturing

TIP

NURTURING INSN’T EMAIL ONLY!!!

7

Page 41: 7 Must-Try Tips for Advanced Lead Nurturing

CR

OSS

C

HAN

NEL

Page 42: 7 Must-Try Tips for Advanced Lead Nurturing

1960 !5 marketing

Channels 2013!

60+ marketing Channels

2020!100’s of

marketing Channels

Pr

int

Radi

o Te

levisi

on

Dire

ct M

ail

Fax

Telem

arke

ting

Inte

rnet

Em

ail

Face

book

Page 43: 7 Must-Try Tips for Advanced Lead Nurturing

Questions?

@msweezey