must-haves for your new WEBSITE 7 7

FUTUREADY MEDIA

Responsive Design 1

Responsive Design 1 Responsive Website Design (RWD) is an approach aimed at crafting websites to provide an optimal viewing experience – easy reading and navigation with a minimum of resizing and scrolling – across a range of devices. Also called fluid grid or flexible design.

Responsive Design 1 Webpage elements are sized in relative units like percentages rather than absolute units like pixels or points.

Check some responsive websites created by us:

www.48fitness.in www.fusionbeats.in

Browser Compatibility 2

Browser Compatibility 2 Browser compatibility is the ability of an internet browser to properly interpret the code that makes your website.

Browser Compatibility 2 On a funnier note…

The only reason I use Internet Explorer is to download Google Chrome.

Reminder

R e s p o n s i v e d e s i g n & b r o w s e r compatibility are hygiene factors for any new website design that you are planning for your brand. To know more you may check out these resources: http://bit.ly/responsivefixedratio http://bit.ly/responsivewebdesigns Or get in touch with us at webdev@futureadymedia.com

Vibrant Images 3

Vibrant Images 3 Website visitors can sniff out generic photos in a second – and they’ll be left with a generic impression of your company. Invest in professional photos or purchase professional stock photos.

Vibrant Images 3 Some resources: Or check some professional photography done by us for a restaurant brand here: https://facebook.com/tiltallday

Strong Call-to-action 4

Strong Call-to-action 4 As a marketer you understand that a good call-to-action provokes an immediate response from the visitor Submit or Send – If you want leads, your website needs to have forms with buttons so appealing that visitors can’t help but click When a visitor hovers over the submit button, it should: Change color, gradient, opacity or font treatment

Unique look & feel 5

Unique look & feel 5 A bad website design process begins with looking at your competitors’ websites and copying good elements from each to create a mash-up A good design begins at the purpose – the why – of your website and understanding the people who will visit it, their needs & behaviors

Unique look & feel 5 Look at what your competitors are doing Why do they have a particular design or a layout? What are the USPs that they are trying to communicate? Check http://www.awwwards.com/awards-of-the-day/ to get ideas on the latest design trends

Up-to-date info (CMS) 6

Up-to-date info (CMS) 6 Good websites keep changing, being up-to-date with information about new products, new services, media updates, events, etc. E-commerce websites usually have a content management system (CMS) that makes it easy to add/edit/delete text and images

Up-to-date info (CMS) 6 Use

Wordpress Joomla Drupal

Or we can create a custom CMS for you like we did for www.myvesselplanner.com

Intuitive Navigation 7

Intuitive Navigation 7 Every website has a primary navigation, also called a menu bar (at the top) and secondary navigation (Left margin or bottom). Confusing navigation layouts will result in people quitting the page rather than trying to figure it out The thumb rule is more important to less important, top to bottom and left to right

Conclusion

Good website is the one with low bounce and exit rates and high conversion while failure is high abandonment and low sales Confusing navigation layouts will result in people quitting the page rather than trying to figure it out Since you spend a lot of time, money and effort in creating a new website, it is worth your while to follow these 7 tips and create a winning website that delivers a high ROI

Recap

Responsive design Browser compatibility Vibrant images /professional photographs

Strong call-to-action Unique look and feel

Up-to-date info (CMS) Intuitive navigation

Address: Futuready Media, 208, Blue Rose Industrial Estate Near Magathane Bus Depot, Borivali (E) Mumbai 400066, India Call: 022 4264 5743 Website: www.futureadymedia.com

@FutureadyMedia /Futuready Media

FUTUREADY MEDIA