Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com

Follow Us On Twitter:

twitter.com/ajaxunion

Like On Facebook:

www.facebook.com/ajaxunion

Connect On Linkedin:

www.linkedin.com/companies/ajax-union

Call Ajax Union:

800-594-0444

Joe Apfelbaum – Online Marketing

Follow Joe on Twitter: @joeapfelbaum

Friend Joe on Facebook: facebook.com/joeapfelbaum

Connect With Joe on Linkedin: http://www.linkedin.com/in/joeapfelbaum

Seven Marketing Strategies To Grow

Your Preschool

Online Marketing StrategiesHow Important Is Online Marketing?

• Google helped provide $11.1 billion of economic activity for New York businesses, website publishers, and non-profits in 2011

• 97% of consumers look online for local goods and services

• $482 Billion was spent on products researched online and purchased offline

140,000 businesses and non-profits benefited from using Google's advertising tools, AdWords and AdSense, in 2011

Some Preschool Statistics• About 40 states now offer state-funded pre-K programs.

• According to Parents Magazine, enrollment for preschoolers has increased 679% between 1985 and 2008.

• Only a little over half of all 3-4 year olds are in school (Digest of Education Statistics, 2010)

So, what can you do to get more attendance at your Preschool?

Here are 7 Online Marketing Strategies To Increase Your Preschool’s Popularity Today!

The anatomy of a Search Engine

Search Engine Optimization (Organic SEO)

• Make sure SE’s can access your site• Add keywords to your website• Add unique valuable content • Get links from other sites• Offer something people WANT to link to• Done try to trick the search engines • (They are smarter than you!)• SEO Takes Time!

Ranking On Google Yahoo and Bing is Not Magic!

Search Engine Marketing (SEM, PPC)

• Get relevant traffic to your website.• Only pay when people come to your site• Optimize for the keywords that convert• Target people in your geographic area• Customize your message• Spend as much or as little as you like• Banner advertising can tap into 80% of users• Most effective return on adspend• Measurable ROI

SEM is tracked and controlled better than other marketing mediums.

Get started at Google.com/adwords

Social Media Marketing (SMO)

• Facebook• Linkedin• Twitter• Pinterest

Popular Social Media Platforms

•Facebook•Linkedin•Twitter•Pinterest•Google Plus

Email Marketing (ESP)

• Mail Chimp• Constant Contact

Do you all have Email? Thought so!

Popular Email Service Providers

Blogging

• Blogging builds positive brand name recognition

• Blogging allows you to humanize your business

• Blogs generally rank really well in SEO

• Blogs help you prove that you’re an expert in your field!

Why Is Blogging So Important?

Online PR (Press Releases)

A few good rules to live by for SEO press releases1. Never sacrifice readability when optimizing your press release.2. Always have a newsworthy angle.3. Don’t write press releases that read like advertisements.

Press Releases Are a Great Way To Get In The News!

Online Video

• Video engages people• Most people are visual• A picture is worth a thousand words• Video is great for SEO!

59% of C-level decision makers prefer online video to reading text.

84.4% of the U.S. Internet audience viewed a video online, and the duration of the average online content video was 6.1 minutes. A video is 53 times more likely to generate a first page Google ranking

than traditional search engine marketing techniques

Free tools for Online Marketing

• RankZen• Google Analytics• Google Webmaster Tools• Google Trends• Google Alerts• SEO Moz• SEO Book• Wordtracker

Some tools you should check out!

Quick Recap

7 Online Marketing Strategies– Search Engine Optimization (Organic SEO)– Search Engine Marketing (SEM, PPC Google

AdWords)– Social Media Marketing (Facebook, Twitter,

Linkedin, Pinterest, SMO)– Email Marketing (Mail Chimp, Constant Contact,

ESP)– Blogging– Online PR (Press Releases)– Online Video (Youtube)

Online Marketing WebinarsCome to our FREE Online Marketing Webinars

AjaxUnion.com/Webinar

Thank you!

Tuesday August 21 – 12 p.m. – Email Marketing with SarahThursday August 23 – 12 p.m. – Ajax Union Services with SarahTuesday September 4 – 12 p.m. – Social Media with SarahThursday September 6 – 12 p.m. - Ajax Union Services with SarahTuesday September 11 – 12 p.m. – Google 101 with DavidTuesday September 18 – 12 p.m. – PPC with Megan