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MCGRAW-HILL EDUCATION / MEDICAL Related Products Also Available 9780071422925 - $99.00 McGraw-Hill Education / Medical 9780071754422 $85.00 Paperback 832 Pages Medical / Psychiatry Series: LANGE CURRENT Series CURRENT Diagnosis & Treatment Psychiatry, Third Edition (3rd Edition) Michael Ebert, James Leckman Summary The most accessible, integrated source of clinical psychiatric information-- completely updated The most accessible, up-to-date source of clinical psychiatric information CURRENT Diagnosis & Treatment: Psychiatry, Third Edition is the ultimate reference for quickly answering day-to-day questions on psychiatric illness in both adults and children. Comprehensive in scope, yet streamlined in its coverage, this time-saving clinical companion reviews essential psychopharmacologic and psychotherapeutic approaches to the full range of psychiatric disorders. This find-it-now text uses the acclaimed CURRENT presentation consisting of Essentials of Diagnosis, General Considerations, Clinical Findings, Differential Diagnosis, Treatment, and Prognosis. The book opens with a section on the key principles and practice points of psychiatry, from decision making, epidemiology, and genetics to evaluation techniques and types of therapeutic interventions. This is followed by two core sections covering all areas of psychiatric disorders first in adults and then in children, ranging from amnesia and substance abuse through psychoses, mood disorders, and sleep and eating disorders as well as developmental delays, autism, and other pediatric behavioral problems. The last section focuses on practicing psychiatry in special environments such as the emergency department, the hospital, and the legal system. Market: Psychiatrists (80,000 worldwide), medical students (18, 750 per year), nurse practitioners (100,000) Updated to reflect the Diagnostic and Statistical Manual of Mental Disorders-5 published by the American Psychiatric Association Contributor Bio Michael H. Ebert, MD is Associate Dean for Veterans Affairs and Professor of Psychiatry, Yale University School of Medicine; and Chief of Staff, VA Connecticut Healthcare System. Peter T. Loosen, MD, PhD is Professor Emeritus of Psychiatry, Department of Psychiatry, Vanderbilt University School of Medicine. Barry Nurcombe, MD is Professor of Child and Adolescent Psychiatry, Departments of Pediatric Medicine and Psychiatry and Neuroscience, University of Western Australia, Perth. James F. Leckman, MD is Neison Harris Professor of Child Psychiatry, Pediatrics, and Psychology; and Director of Research, Yale Child Study Center, Yale University School of Medicine. Mar 2016 Prof New Titles (Asia-Prof) - January 2016 Page 3

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Page 1: 7 KLUG (GLWLRQ - asia-s3-mhe-prod.s3.amazonaws.com · 0&*5$: +,//('8&$7,21 0(',&$/ 5hodwhg3urgxfwv $ovr$ydlodeoh 0f*udz +loo(gxfdwlrq 0hglfdo 3dshuedfn 3djhv

MCGRAW-HILL EDUCATION / MEDICAL

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Also Available9780071422925 - $99.00

McGraw-Hill Education / Medical9780071754422$85.00Paperback

832 PagesMedical / PsychiatrySeries: LANGE CURRENT Series

CURRENT Diagnosis & Treatment Psychiatry, ThirdEdition (3rd Edition)Michael Ebert, James Leckman

SummaryThe most accessible, integrated source of clinical psychiatric information--completely updated

The most accessible, up-to-date source of clinical psychiatric information

CURRENT Diagnosis & Treatment: Psychiatry, Third Edition is the ultimate referencefor quickly answering day-to-day questions on psychiatric illness in both adultsand children. Comprehensive in scope, yet streamlined in its coverage, thistime-saving clinical companion reviews essential psychopharmacologic andpsychotherapeutic approaches to the full range of psychiatric disorders. Thisfind-it-now text uses the acclaimed CURRENT presentation consisting ofEssentials of Diagnosis, General Considerations, Clinical Findings, DifferentialDiagnosis, Treatment, and Prognosis.

The book opens with a section on the key principles and practice points ofpsychiatry, from decision making, epidemiology, and genetics to evaluationtechniques and types of therapeutic interventions. This is followed by two coresections covering all areas of psychiatric disorders first in adults and then inchildren, ranging from amnesia and substance abuse through psychoses,mood disorders, and sleep and eating disorders as well as developmentaldelays, autism, and other pediatric behavioral problems. The last sectionfocuses on practicing psychiatry in special environments such as theemergency department, the hospital, and the legal system.

Market: Psychiatrists (80,000 worldwide), medical students (18, 750 peryear), nurse practitioners (100,000)Updated to reflect the Diagnostic and Statistical Manual of MentalDisorders-5 published by the American Psychiatric Association

Contributor BioMichael H. Ebert, MD is Associate Dean for Veterans Affairs and Professor ofPsychiatry, Yale University School of Medicine; and Chief of Staff, VAConnecticut Healthcare System.Peter T. Loosen, MD, PhD is Professor Emeritus of Psychiatry, Department ofPsychiatry, Vanderbilt University School of Medicine.Barry Nurcombe, MD is Professor of Child and Adolescent Psychiatry,Departments of Pediatric Medicine and Psychiatry and Neuroscience, Universityof Western Australia, Perth.James F. Leckman, MD is Neison Harris Professor of Child Psychiatry,Pediatrics, and Psychology; and Director of Research, Yale Child Study Center,Yale University School of Medicine.

Mar 2016 Prof New Titles (Asia-Prof) - January 2016 Page 3

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MCGRAW-HILL EDUCATION / MEDICAL

McGraw-Hill Education / Medical9780071489225$90.00Paperback

960 PagesMedical / Dermatology

Barnhill's Dermatopathology Challenge: Self-Assessment& ReviewGarrett Desman, Raymond Barnhill

SummaryBarnhill's Dermatopathology Challenge: Self- Assessment & Review provides dermatologyresidents and practitioners, dermatopathology fellows, and pathology residents with both apractical self-assessment tool and a comprehensive review in one compact volume. Coveringpertinent clinical and histopathologic conditions encountered in private and academicdermatopathology practice, it enables readers to gain a comprehensive understanding of thiscritical subspecialty area.

This unique book tests the reader's depth of knowledge about cutaneous clinicopathologiccorrelation through a series of more than 400 illustrated clinical vignette-style questionsencompassing over 700 diagnostic entities. Each vignette is accompanied by a detailedexplanation discussing relevant clinical and histopathological differential diagnoses.Additionally, each entity covered offers a summary table for rapid review and concise "quick fact" tables that highlight important diagnostic findings.

The high quality images present classic examples of conditions encountered in clinicalpractice and on board certification exams. Many were taken from the Textbook ofDermatopathology by Barnhill, widely acknowledged as the best resource for differentialdiagnosis in this field.

- Market: Dermatology physicians (10,000), dermatology residents (2,000), pathologyresidents (1,000), dermatopathology fellows (1,000)

- Material covered accounts for 25% of the dermatology board and recertificationexaminations -- passing the dermatopathology portion of the exam is required topass the overall exam

- Two-page format enables readers to look at the unlabeled image and questionswithout having to cover the answers

- All images are clearly labeled to help readers learn and review the diagnosticfeatures

Garrett T. Desman, MD (New York, NY) is Assistant Professor of Pathology at the Icahn School of Medicine at Mount SinaiRaymond Barnhill, MD, MSc (Paris, France and Los Angeles, CA) is Professor and Researcher, Department of Pathology, Institut Curie, and Adjunct Professor of Pathology, Department of Pathology and Laboratory Medicine; Member, Jonsson Comprehensive Cancer Center, David Geffen School of Medicine at UCLA, Los Angeles, California.

Contributor BioRaymond L. Barnhill, MD Professor of and Researcher, Department ofPathology, Institute Curie, Paris, France; Adjunct Professor of Pathology,Department of Pathology and Laboratory Medicine; Member, JonssonComprehensive Cancer Center, David Geffen School of Medicine at UCLA, LosAngeles, California.

McGraw-Hill authors represent the leading experts in their fields and arededicated to improving the lives, careers, and interests of readers worldwide

Mar 2016 Prof New Titles (Asia-Prof) - January 2016 Page 4

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McGraw-Hill Education / Medical9780071849081$190.00Hardcover

1296 PagesMedical / Gynecology & Obstetrics

Williams Gynecology, Third Edition (3rd Edition)Barbara Hoffman

SummaryThe only gynecology textbook to combine a comprehensive medical referenceand a full color surgical atlas in one beautifully illustrated volume

Williams Gynecology, Third Edition is specifically designed as a practicalquick-reference guide for practicing gynecologists and residents, but it will alsoappeal to clerkship medical students, nurse practitioners, and physicianassistants. Williams Gynecology provides comprehensive coverage of the fullspectrum of gynecologic healthcare and disease management, includingbenign general gynecology; reproductive endocrinology, infertility, andmenopause; female pelvic medicine and reconstructive surgery; andgynecologic oncology. The surgical management sections include Aspects ofGynecologic Surgery and Atlas of Gynecologic Surgery, which covers Surgeriesof Benign Gynecologic Conditions, Minimally Invasive Surgery, Surgeries forFemale Pelvic Reconstruction, and Surgeries for Gynecologic Malignancies.

Williams Gynecology, Third Edition is beautifully illustrated, with hundreds oforiginal drawings for both the surgical atlas and medical reference portions.Each chapter follows a practical template for a consistent approach to diagnosisand treatment. With its extensive use of treatment algorithms, differentialdiagnosis boxes, and other elements, this book is also a reliable quick-reference. The third edition has been revised to keep up with new and expandedcontent on the latest topics, including minimally invasive procedures, benign gynecology, and the subspecialties of urogynecology, gynecologic oncology, and reproductive endocrinology. The authors are internationally known practitioners affiliated with Parkland Memorial Hospital/University of Texas Southwestern Medical Center at Dallas, Massachusetts General Hospital/Harvard Medical School, and the National Institutes for Health.

- Market: ob-gyns (52,000 US), ob-gyn residents (4,911 US), ob-gyn hospitalists(3,000 US), nurse practitioners (10,000), physician assistants (84,000).- Combined medical/surgical reference allows practitioners to review surgical procedures while understanding medical implications, causes, and potential complications.- Revised to keep up with new and expanded content on the hottest topics. Contributor BioBarbara L. Hoffman, MDAssociate Professor, Obstetrics and Gynecology

Joseph I. Schaffer, MDProfessor, Obstetrics and Gynecology

Lisa M. Halvorson, MDAssociate Professor, Obstetrics and Gynecology

Karen D. Bradshaw, MDProfessor, Obstetrics and Gynecology

F. Gary Cunningham, MDDistinguished Chair and Professor, Obstetrics and GynecologyParkland HospitalUniversity of Texas Southwestern Medical CenterDallas, Texas

Mar 2016 Prof New Titles (Asia-Prof) - January 2016 Page 6

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MCGRAW-HILL EDUCATION / MEDICAL

McGraw-Hill Education / Medical9780071835022$199.00Hardcover

1664 PagesMedical / Pharmacy

Pharmacotherapy Principles and Practice, 4E (4th Edition)Marie Chisholm-Burns, Terry Schwinghammer, Barbara Wells, Patrick Malone, Joseph DiPiro, Jill M. Kolesar

SummaryThe must-have guide to the essential principles of pharmacotherapy—and theirapplication to today's healthcare practice. Pharmacotherapy Principles & Practice, Fourth Edition uses a solid evidence-based approachto teach students how to design, implement, monitor, and evaluate medication therapy. Thistrusted text provides everything that's needed to gain an in-depth understanding of theunderlying principles of the pharmacotherapy of disease—and their practical application. Inorder to be as clinically relevant as possible, the disease states and treatments discussed focuson disorders most often seen in clinical practice, and laboratory values are expressed as bothconventional units and SI units. Importantly, all chapters were written or reviewed bypharmacists, nurse practitioners, physician assistants, and physicians widely recognized asauthorities in their fields. Pharmacotherapy Principles & Practice, Fourth Edition opens with an introductory chapterfollowed by chapters on pediatrics, geriatrics, and palliative care. The remainder of the textconsists of ninety-eight disease-based chapters that review etiology, epidemiology,pathophysiology, and clinical presentation, followed by therapeutic recommendations for drugselection, dosing, and patient monitoring. A strong pedagogy program includes structuredlearning objectives; key concepts indicated with numbered icons; patient care and monitoringguidelines; a standardized chapter format; a glossary of terms; and much more.

Market: Pharmacy students (8,000 per year), pharmacy schools (100 in the US)Content derived from Pharmacotherapy: A Pathophysiologic Approach, 8e, thefield's most respected referenceChapters will be peer-reviewed by both nurse practitioners and pharmacy professorsEasy-to-follow disorder-based organization surveys the full range of organ systemdisorders treated in pharmacy practiceAn online learning center includes self-assessme questions and answers

Contributor BioMarie A. Chisholm-Burns, PharmD, MPH, FCCP, FASHP is Professor and Head,Department of Pharmacy Practice and Science, The University of ArizonaCollege of Pharmacy, Tucson, Arizona.

Terry L. Schwinghammer, PharmD, FCCP, FASHP, BCPS is Professor and Chair,Department of Clinical Pharmacy, West Virginia University, School of Pharmacy,Morgantown, West Virginia.

Barbara G. Wells, PharmD, FASHP, FCCP, BCPP is Professor and Dean,Executive Director, Research Institute of Pharmaceutical Sciences, School ofPharmacy, The University of Mississippi, Oxford, Mississippi.

Patrick M. Malone, PharmD, FASHP is Professor and Associate Dean, InternalAffairs, College of Pharmacy, The University of Findlay, Findlay, Ohio.

Jill M. Kolesar, PharmD, BCPS, FCCP is Professor, University of WisconsinSchool of Pharmacy, and Director, 3P Analytical Instrumentation Laboratory,University of Wisconsin Paul P. Carbone Comprehensive Cancer Center,Madison, Wisconsin.

Joseph T. DiPiro, PharmD, FCCP is Professor and Executive Dean, SouthCarolina College of Pharmacy, University of South Carolina, Columbia, SouthCarolina, and Medical University of South Carolina, Charleston, South Carolina.Mar 2016 Prof New Titles (Asia-Prof) - January 2016 Page 7

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368 PagesMedical / Test Preparation &ReviewSeries: PreTest

Obstetrics And Gynecology PreTest Self-Assessment AndReview, 14th Edition (14th Edition)Shireen Madani Sims

SummaryPreTest® is the closest you can get to seeing the test before you take it. Written by clerkship faculty and reviewed by students who know what it takes to pass, this book is perfect for clerkship exam review and the USMLE Step 2CK. Obstetrics and Gynecology: PreTest® asks the right ques.ons so you'll know the right answers. Open it and start learning what's on the test.

500 USMLE-style Q&A cover core topics on the shelf examComplete explanations, explain each answer optionAnswer discussions condense essential topics for high-yield reviewTested and reviewed by students who know what it takes to pass

Market: 3rd year medical students in required ob/gyn rotataions; Physician assistant (PA) studentsAuthor Bio:Shireen Madani Sims, (Gainesville, FL) is the Obstetrics and Gynecology ClerkshipDirector at the University of Florida College of Medicine

Contributor BioShireen Madani Sims, MDAssociate ProfessorClerkship DirectorDepartment of Obstetrics and GynecologyUniversity of Florida College of MedicineGainesville, Florida

Mar 2016 Prof New Titles (Asia-Prof) - January 2016 Page 8

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MCGRAW-HILL EDUCATION / MEDICAL

McGraw-Hill Education / Medical9780071825863$50.00Paperback

448 PagesMedical / Radiology,Radiotherapy & Nuclear Medicine

Radiology Case Review Series: Genitourinary ImagingPrasanna R. G. Kumar, Arnold C. Friedman, Tarun Pandey

Summary200 interactive genitourinary imaging cases deliver the best board reviewpossible! Part of the acclaimed McGraw-Hill's Radiology Case Review Series, thisunique resource challenges readers to look at a group of images, determinethe diagnosis, answer related questions, and gauge their knowledge byreviewing the correct answer. It all adds up to the best review of genitourinaryimaging available—one that's ideal for certification or recertification, or asan incomparable clinical refresher. Distinguished by an effective 2-page design and a full-color presentation, eachbook in this series is filled with cases, annotated images, questions andanswers, pearls, and relevant literature references that will effectively preparereaders for virtually any exam on the subject. This comprehensive coveragespans everything from basic principles through the latest diagnostic imagingtechniques and equipment and technology. Radiology residents and fellows,medical students, radiologists, and physicians who want to increase theirknowledge of genitourinary imaging will find this book to be an invaluablestudy partner.

Market: Radiologists (40,000), radiology residents (5,0000)Effective 2-page presentation for each caseCases organized and coded by difficulty levelEye-catching full-color design

Prasanna R. G. Kumar, MD (Buffalo, New York) is Assistant Professor ofRadiology, University at Buffalo, Rosewell Park Cancer Institute, Buffalo, NewYork. Arnold C. Friedman, MD, FACR, FSAR (Tucson, Arizona), University of Arizona,Department of Radiology, University Medical Center, Tucson, Arizona. Tarun Pandey, MD, DNB, MNAMS, FRCR (UK) (Little Rock, Arkansas) is Associate Professor, MSK/Body-MRI & Cardiac Imaging Fellowship Director, University ofArkansas for Medical Sciences, Little Rock, Arkansas.

Contributor BioPrasanna R. G. Kumar, MD is Assistant Professor of Radiology, University atBuffalo, Rosewell Park Cancer Institute, Buffalo, New York.

Arnold C. Friedman, MD, FACR, FSAR, University of Arizona, Department ofRadiology, University Medical Center, Tucson, Arizona.

Tarun Pandey, MD, DNB, MNAMS, FRCR (UK) is Associate Professor,MSK/Body-MRI & Cardiac Imaging Fellowship Director, University of Arkansasfor Medical Sciences, Little Rock, Arkansas.

Mar 2016 Prof New Titles (Asia-Prof) - January 2016 Page 9

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Schwartz's Principles of Surgery ABSITE and BoardReview, 10/e (10th Edition)F. Brunicardi

SummaryThe only review based on the field's cornerstone text: Schwartz's Principles of Surgery, Tenth Edition "It will be particularly helpful to those in general surgery training programs, to generalsurgeons facing their board exams or recertification exams, and to all those subspecialty trained surgeons who must first qualify in general surgery and maintain their certification...This is a really high-quality review book."--Doody's Review Service (reviewing earlier edition) The premiere Q&A book in surgery returns for a tenth edition, featuring updated chapters corresponding directly to the classic Schwartz's Principles of Surgery, Tenth Edition. This powerful review gives you more than 1,000 board-style questions likely to appear on the American Board of Surgery in-training exam and the surgery board exam. Developed by some of the top minds in modern surgery, Schwartz's Principles of Surgery ABSITE and Board Review, 10th edition, provides the most current, authoritative perspectives on surgical practice. Each question is accompanied by answers and comprehension-building rationales, ensuring your complete understanding of the material. This beautifully illustrated text is truly the ultimate resource to assist in your certification and recertification exam review. Here's why this the single-best ABSITE and board review:

· Chapters keyed to Schwartz's Principles of Surgery, Tenth Edition so you know you're studying only relevant, applicable material from the most authoritative source

possible 1000+ board-style questions with answers and rationales Questions were carefully selected for their likelihood of appearing on the exams Content aligns with the current ABSITE format

There no better way to add the authority, timeliness, reliability of Schwartz’s Principles of Surgery than this powerful, high-yield study guide.

Contributor BioF. Charles Brunicardi, MDDeBakey/Bard Professor and ChairmanMichael E. DeBakey, Department of SurgeryBaylor College of MedicineHouston, TexasTimothy R. Billiar, MDGeorge Vance FosterProfessor and Chairman of SurgeryDepartment of SurgeryMar 2016 Prof New Titles (Asia-Prof) - January 2016 Page 10

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AMACOM

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256 PagesBusiness & Economics / Careers

Career CourageDiscover Your Passion, Step Out of Your Comfort Zone, and Create theSuccess You WantKatie C. Kelley

SummaryFinding your true calling takes courage. It means conquering fears, sheddingmisguided ideas, and mustering the strength to let go of a safe job and stageyour next act. Career Courage serves as personal coach through the soulsearching and planning process ahead, whether you're a college gradcontemplating choices or seasoned professional seeking new directions orstay-at-home mom preparing to re-enter the workplace. Packed with exercisesand stories of inspiring second acts, the book poses tough questions aboutmotivation, confidence, character, risk tolerance, and more. The answers willpower your journey forward as you learn to:• Clarify what really matters • Express your point of view • Build strongrelationships and a robust network • Stay focused on finances • Think like anentrepreneur • Prioritize a truly fulfilling life • And more

Mar 2016 Prof New Titles (Asia-Prof) - January 2016 Page 11

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336 PagesBusiness & Economics / Finance

The Essentials of Finance and Accounting forNonfinancial ManagersEdward Fields

SummaryFrustrated by financial statements? Dread the budget process? Essentials ofFinance and Accounting for Nonfinancial Managers is here to help. This new editionof a business classic demystifies finance and accounting and gives managersthe tools they need make better decisions. Packed with fresh insights and thelatest information on regulations, international accounting practices, andglobal trends, the book reveals how to understand the fundamentals andbeyond of financial analysis, budgeting, and forecasting. Expanded casestudies and practice exercises reinforce the lessons and let you strengthenyour skills. Imagine the impact when you grasp not only what the numbersmean-but how you can use that intelligence to drive your business forward

Mar 2016 Prof New Titles (Asia-Prof) - January 2016 Page 12

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How Performance Management Is KillingPerformance—and What to Do About ItRethink, Redesign, RebootM. Tamra Chandler, Dave Ulrich

Key Selling Points:REPLACES SOMETHING EVERYONE HATES: Nobody likes performance appraisals,but they don't feel like they have any alternative. Now they do.

EXPERT AUTHOR: Chandler is a dynamic, award-winning leader of afast-growing consulting firm who works with Fortune 500 companies andspeaks frequently.

PROVEN IN MAJOR ORGANIZATIONS: This book outlines a process that hasbeen implemented at such companies as Nike, REI, Microsoft, Liberty Mutual,and many other large enterprises.

SummaryRethink, Redesign, Reboot.

Most people associate performance management with the annual review, whichis universally dreaded by employees, management, and HR professionalsalike. It's a cookie-cutter, fear-based, top-down approach that emphasizesnegatives over positives and stifles healthy career conversations. It's neverbeen shown to motivate anyone to do anything but try to avoid it, but nobodyfeels like they have any alternative. Tamra Chandler has one—and it works.

Actually, Chandler doesn't offer a single alternative—she offers an infinitenumber of them. Each organization that uses her Performance ManagementReboot is able to develop its own unique version since it doesn't make a lot ofsense for organizations with different cultures, in different industries andsectors, to do things exactly the same way. Grounded in the latest scientificfindings about motivation, it's a transparent, employee-driven process thatvalues collaboration over competition and rewards people for acquiring newskills and increasing their contribution instead of hitting arbitrary benchmarks.

Chandler lays out the general principles and then walks you through each stepin creating a performance management process that employees will actuallyembrace rather than avoid and that will help you meet the three objectives ofgreat performance management: developing your people, rewarding themequitably, and driving your organization's performance. It's the firstcomprehensive, step-by-step guide to creating a performance managementsolution that's tailored to your organization's needs and goals and that placesthe emphasis squarely on your greatest asset: your people.

Contributor BioM. Tamra Chandler is a bona fide people maven. Drawing on her years ofexperience and research into what motivates us, she offers innovativesolutions for organizations seeking the ultimate win-win: inspired peopledriving inspiring performance. She's also the CEO and cofounder of a thrivingSeattle-based consulting company called PeopleFirm. Twice recognized byConsulting magazine as one of the top consultants in the United States,Chandler is an award-winning leader in her field with more than twenty-fiveyears of experience guiding clients through varied and complex businesstransformation projects. She draws inspiration from her husband, two children,and three pedigreed mutts.Dave Ulrich is the Rensis Likert Professor at the Ross School of Business,University of Michigan and a partner at the RBL Group and the author orcoauthor of many books, including The HR Scorecard and The Why of Work.Mar 2016 Prof New Titles (Asia-Prof) - January 2016 Page 13

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192 PagesBusiness & Economics / Marketing

Mastering the New Media LandscapeEmbrace the Micromedia MindsetBarbara Cave Henricks, Rusty Shelton

Key Selling Points:HOW THE BESTSELLERS DO IT: The publicists that made it happen forluminaries like Jack Welch and Ann Voskamp tell you how to do it for yourself.

COMPREHENSIVE STRATEGY: Henricks and Shelton help you make the most ofthe new possibilities opened up by the Internet as well as leverage yoursuccess there to get the attention of the remaining—but still influential—traditional media.

PLAN TO GO VIRAL: Sometimes things online become popular inadvertently,but waiting for the fickle favors of the internet Gods isn't the only option!

SummaryThe New Way to Get Noticed

The giant brands that once dominated the media landscape—Oprah, the NewYork Times, NPR, CNN—have seen their monopoly on public attention smashedby the Internet and now find themselves competing with individuals andbrands in a sea of micromedia: websites, social media, blogs, podcasts, andmore. Ace publicists and marketers Barbara Cave Henricks and Rusty Sheltonshow that to navigate through this modern terrain, you need to think more likea media executive than a marketer. The key lies in mastering three crucialcategories of media—earned, owned, and rented—and knowing how tointegrate each for maximum success. By using this proven strategy, you cancreate a positive feedback loop that will generate massive momentum andgrow a large, loyal audience for your message.

Contributor BioBarbara Cave Henricks, founder and president of Cave HenricksCommunications, has spearheaded campaigns for some of the biggest namesin business today, including Jack Welch, Tom Rath, Larry Bossidy, Ram Charan,John Bogle, Maria Bartiromo, and Marcus Buckingham.Rusty Shelton, founder and CEO of Shelton Interactive, has led digital strategyfor more than thirty New York Times and Wall Street Journal bestsellers.

Mar 2016 Prof New Titles (Asia-Prof) - January 2016 Page 14

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Sandler Enterprise Selling: Winning, Growing, andRetaining Major AccountsDavid Mattson

SummarySandler Training's comprehensive six-stage system that sales professionals and selling teams need to successfully sell to and serve enterprise accounts

For salespeople seeking to overcome the unique challenges of long,complicated sales cycles and other complexities of the enterprise arena, thisbook reveals the highly successful program developed by today's leadingB2B sales firm—Sandler Training.

Sandler Enterprise Selling shows how to integrate intuitive, sales-oriented toolsto streamline highly complicated processes and facilitate easy collaborationand clear communication throughout selling organizations. It takes readersthrough a practical process consisting of six (stages): territory and accountplanning, opportunity identification, qualification, solution development,proposing and advancement, and service delivery. It offers 13 powerful toolsto add acceleration to selling teams and help achieve unprecedented salessuccess in the enterprise marketplace. Sandler Enterprise Selling is the bookserious sales professionals and selling organizations have been waiting for.

* Mattson is one of today's best-known and—respected sales authorsand practitioners* The book has the full backing of Sandler Training, which has 240 franchisetraining companies around the world and trains 20,000 sales professionalsannually; the company has been ranked as a leading sales organization byEntrepreneur Magazine for several years running* Sandler's clients include AmEx, AT&T, Bank of America, Cellular One, HP,Minolta, Oracle, Prudential, and Spirit Dave Mattson is a professional speaker, bestselling author, and CEO andPresident at Sandler Training.Brian Sullivan is Vice-President of Sandler Enterprise Selling at SandlerTraining.

Contributor BioDave Mattson is a professional speaker, bestselling author, and CEO andPresident at Sandler Training.Brian Sullivan is Vice-President of Sandler Enterprise Selling at SandlerTraining.

Mar 2016 Prof New Titles (Asia-Prof) - January 2016 Page 16

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MCGRAW-HILL EDUCATION

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256 PagesBusiness & Economics / Finance

Elliot Wave Techniques Simplified: How to Use theProbability Matrix to Profit on More TradesBennett McDowell

SummaryAn expert on one of today’s most powerful and effective market indicatorsgives traders and hedge fund managers the forecasting skills they need todraw huge returns

An expert on one of today's most powerful and effective marketindicators gives traders and hedge fund managers the forecasting skills theyneed to draw huge returns

Famous in the investing world for predicting the 2000 tech bust, the 2003recovery, and the 2008 collapse, McDowell reveals the ins and outs of thewildly successful system used to do it allThe Elliott Wave is a form of technical analysis used to analyze marketcycles and forecast trends in mass investor psychology, highs and lows inprices, and other collective factorsConducting approximately five investing education events perweek—during which he will promote the book—the author makes liveappearances at TradeStation Securities, eSignal, Ninja Trader,MoneyShow.com, Trader Kingdom and many more online and live events

Contributor BioBennett A. McDowell is the founder of TradersCoach.com® and creator of theART® trading software.. He is also the author of A Trader's Money ManagementSystem, Survival Guide for Traders, and The Art of Trading. McDowell speaks attrading conferences regularly and writes articles for Technical Analysis of Stocks& Commodities magazine and other trading publications. He can be reached byemail via [email protected] .

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MCGRAW-HILL EDUCATION

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368 PagesBusiness & Economics / Production& Operations Management

World-Class Warehousing and Material Handling, 2E (2ndEdition)Edward Frazelle

SummaryThe classic guide to warehouse operationsðnow fully revised and updatedwith the latest strategies, best practices, and case studies.

A must-have resource for managers in warehousing, operations, and inventory,this revised 2nd edition provides the most comprehensive, up-to-dateinformation available for running a smooth, successful operation. Thesecost-effective strategies will help managers dramatically increase efficiency,sharpen accuracy, and improve overall productivity—turning any warehousingeffort into a world-class operation.

Written by one of top logistics thought leaders in the industry, the book takesa 21st century approach to warehousing featuring the latest innovations andstate-of-the-art tools. Managers will find expert advice on inventory control,activity profiling, performance and cost measures, automation andcomputerization, receiving and putaway, storage and handling, picking andpacking, and other essential topics.

* Updated 2nd edition of the most comprehensive warehousing guide on themarket

* Frazelle is a renowned expert in the global inventory/supply-chain field; hispatented "RightChain" strategy has saved billions of dollars forcompanies and achieved global recognition

* Frazelle uses this book in his corporate education programs, businessseminars, and professional consultations

Dr. Ed Frazelle is President and CEO of Logistics Resources International, aglobal supply chain consulting firm, and Executive Director of TheRightChain™ Institute. He is also the founding director of The LogisticsInstitute at Georgia Tech, the world's largest center for supply chain researchand education.

Contributor BioEdward Frazelle is the founding Director of The Logistics Institute at GeorgiaTech. The Logistics Institute is the world's largest center for logistics educationand research. As an educator, Dr. Frazelle has trained more than 20,000professionals in the principles of world-class logistics. As a consultant he hasassisted more than 100 corporations and government agencies in their pursuitof world-class logistics. As an author, he has authored, co-authored, orcontributed to seven books and over twenty articles on logistics. Dr. Frazelle'sachievements have been recognized by the Council of Logistics Management'sDoctoral Research Grant, The Warehousing Education and Research Council'sBurr Hupp Fellowship, the Material Handling Institute's MHEF Fellowship, theInstitute of Industrial Engineer's Armstrong Award, and Kodak's EducationalGrant Award. Dr. Frazelle has a Ph.D. in Industrial and Systems Engineeringfrom The Georgia Institute of Technology.

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IN EASY STEPS LIMITED

In Easy Steps Limited9781840787238$14.99Trade Paperback

192 PagesComputers / Operating SystemsSeries: In Easy Steps

Apple Computing for Seniors in Easy StepsCovers OS X El Capitan and iOS 9Nick Vandome

Key Selling Points:• Due to their stylish appearance, ease-of-use, stability and security, Maccomputers are firmly established as genuine alternatives to PCs - theirintuitive interface and versatility makes them ideal for seniors• This popular Seniors guide to Mac computers is updated to cover the latestoperating system: OS X El Captain• Computer books for seniors still remain a strong-selling area• This second edition covers OS X El Capitan and therefore does not replaceApple Computing for Seniors in Easy Steps, 9781840786064, which covers OS XYosemite

SummaryComputing is no longer a standalone activity on a single device. AppleComputing for Seniors in easy steps, 2nd edition will help you to explore thesleek and stylish world of Apple computing – whether you're using just a Maccomputer or with an iPhone, an iPad or an iPod – without being blinded bymyriads of features on offer. This second edition has been updated to coverOS X El Capitan (the latest operating system on Mac computers) and iOS 9(the latest operating systems on iPhones, iPads and iPods), and will show youhow to:

Choose your Mac and get to grips with OS XCustomize your Mac and get organizedShop online and use the Web for fact-findingCreate documents and budgetsHave fun with photos, music and moviesStay in touch by email, messages or FacetimeMaster cloud computing and Family SharingKeep your Apple devices synchronized and safe

Presented in larger type for easier reading, use this guide to easily steer yourMac!

Covers OS X El Capitan and iOS 9.

Contributor BioNick Vandome is an IT writer and trainer who specializes in digital imaging andweb authoring subjects. In addition to his writing, he also works designingwebsites and runs training courses. Before he started working with computershe wrote books about working and traveling abroad.

Nick is an established In Easy Steps author with several successful guides to hiscredit.

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IN EASY STEPS LIMITED

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In Easy Steps Limited9781840786521$14.99Trade Paperback

216 PagesComputers / Desktop ApplicationsSeries: In Easy Steps

Word 2016 in Easy StepsScott Basham

Key Selling Points:• Over 250,000 copies sold of previous editions combined• Useful for current Microsoft Word users as well as newbies• Microsoft Word 2016 is the latest edition of this popular word processingapplication and is due for release in the fall of 2015• Microsoft Word remains the best-selling word processing software package onthe market• The latest edition of an established title, updated for each version ofMicrosoft Word since 1995• This edition covers Word 2016 and does not replace Word 2013 in Easy Steps

SummaryWord 2016 in easy steps shows you how to quickly get to grips with the newfeatures of Microsoft’s latest version of this popular word processingapplication.

Word 2016 in easy steps uses detailed images and easy-to-follow instructionsto get you up to speed with Word, whether you’re just upgrading from aprevious version or are a new user.

Word 2016 is due to be released by Microsoft the Fall of 2015.

Contributor BioScott Basham has worked as an author, training consultant and softwaredeveloper for over 18 years. His experience of business training spans most ofthis time, and includes running a training department for a global softwarepublisher. He has written and delivered both standard and customized coursesfor many clients including IBM, Sony, Compaq, Hewlett Packard and DeutscheBank. Many of these are run on-site: mostly in the United States but also inEurope, Africa and the Far East. His time as a College and University lecturerhas given him experience with a variety of training levels and requirements, aswell as different styles and approaches to training. Basham is the author ofthe successful earlier editions of Word in Easy Steps. He lives in Scotland.

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MCGRAW-HILL EDUCATION

McGraw-Hill Education9780071847438$70.00Paperback

768 PagesComputers / Databases

Oracle Database 12c Oracle RMAN Backup & RecoveryRobert Freeman, Matthew Hart

SummaryThis authoritative Oracle Press resource offers the most up-to-dateinformation on RMAN and has been thoroughly revised to cover every newfeature

This fully updated volume lays out the easiest, fastest, and most effectivemethods of deploying RMAN in Oracle Database environments of any size.Keeping with previous editions, this book teaches computing professionals atall skill levels how to fully leverage every powerful RMAN tool and protectmission-critical data.

Oracle Database 12c RMAN Backup and Recovery explains how to generate reliablearchives and carry out successful system restores. Readers will learn to workfrom the command line or GUI, automate the database backup process,perform Oracle Flashback recoveries, and deploy third-party administrationutilities. This guide from Oracle Press features full details on cloud computing,report generation, performance tuning, and security.

Oracle Database 12c is the most significant update ever-this book offersup-to-date coverage of every new featureExamples and workshops throughout walk readers through importantRMAN operationsRobert Freeman is a veteran author with over a dozen titles to his credit

Robert G. Freeman (Henderson, Nevada) is an experienced author, OracleCertified Professional, and Oracle ACE. He currently works for OracleCorporation as a master principle database expert.

Contributor BioRobert G. Freeman is an experienced author, Oracle Certified Professional,and Oracle ACE. He currently works for Oracle Corporation as a master principledatabase expert.

Matthew Hart (Colorado Springs, CO) has worked exclusively with the WindowsOperating System for more than 5 years, the last 3 of which have been withOracle Corporation, assisting Oracle customer implement the RDBMS onWindows NT and 2000. From 1999 onward, his role has increasingly becomefocused on Oracle's high availability solutions, specifically Oracle RecoveryManager and Oracle Advanced Replication. For the past 6 months he has beeninvolved in the beta testing of Oracle9i, and he currently supports betacustomers who are rolling out 9i into the enterprise. Matthew became anOracle Certified Professional in May 1999.

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INTERNATIONAL MARINE/RAGGED MOUNTAIN PRESS

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International Marine/RaggedMountain Press9780071830881$21.00Paperback

224 PagesSports & Recreation / Sailing

Learn to Sail Today: From Novice to Sailor in One WeekFrom Novice to Sailor in One WeekBarry Lewis

SummaryA friendly primer to put beginners at the helm their very first day on the water

Learn to Sail Today offers a uniquely fun and quick method for beginners tolearn exactly what they need to enter the fun and rewarding world of sailing.Written specifically to engage and reassure the uninitiated, this sailing primercovers the essentials step by step without overwhelming readers withintimidating diagrams and long lists of sailboat parts.

This simple, intuitive guide uses dozens of informative illustrations along withclear explanations, free from unnecessary jargon, to put readers confidently atthe helm their very first time underway. It walks readers through everythingthey need to know to be a responsible sailor, from sail-trim theory andpractice, safety, sailing etiquette, inspecting a boat, steering, and docking tosailing to another harbor and buying their first sailboat.

There are 1.6 million identified sailors in the United States, according tothe U.S. Sailing CompanyThe U.S. Coast Guard projects there will be 11.6 million sailors by 2020As of 2011, 83 million U.S. adults participated in recreational boating, thegreatest number since 1997

Barry Lewis (Chicago, IL) has been boating and sailing for more than 50years. He is fleet captain of the Belmont Yacht Club in Chicago’s BelmontHarbor and judge advocate of the Chicago Yachting Association.

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INTERNATIONAL MARINE/RAGGED MOUNTAIN PRESS

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416 PagesSports & Recreation / Sailing

Bluewater Cruisers: A Guide to Seaworthy, Offshore-Capable Monohull SailboatsA Guide to Seaworthy, Offshore-Capable Monohull SailboatsDavid Bennett Laing

SummaryA revolutionary guide to finding the safest sailboats for offshore cruising

Seaworthy Sailboats is a groundbreaking book that conveniently evaluates andlists ocean-capable cruisers. Based on the author's own research trying toselect a seaworthy cruising sailboat, this one-of-a-kind guide uses elevenscreening criteria to identify the 398 most seaworthy, offshore-capablefiberglass sailboats of North American design.

Insightful explanations of each vessel focus on seven basic statistics and tenderived statistics, including displacement to waterline length, a capsizescreening formula, and the author's own Seaworthiness Index, which givesa single value to both the capsize resistance and motion comfort of a givenvessel. Additionally, he ranks each vessel based on its strengths andweaknesses performing in a range of weather conditions and sea states, whichallows readers to handpick the sailboat best suited for their needs.

Introducing a first-of-its-kind Seaworthiness Index, which is set tobecome an industry standardThe author is the son of marine historian and novelist Alexander LaingThe only single information source for all the useful parameters topredict how a sailboat design will perform under a variety of sea statesand weather conditions

David Bennett Laing (Stockton Springs, ME) is retired and living an active lifewith his wife on the Maine coast, where he indulges in nature study, sailing,and skiing.

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INTERNATIONAL MARINE/RAGGED MOUNTAIN PRESS

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International Marine/RaggedMountain Press9780071849784$45.00Hardcover

432 PagesSports & Recreation / Boating

The Complete Rigger's Apprentice: Tools andTechniques for Modern and Traditional Rigging (2nd Edition)Tools and Techniques for Modern and Traditional RiggingBrion Toss

SummaryThe encyclopedia of sailboat rigging and marlinspike artsðupdated toreflect the latest materials and methods

The Complete Rigger's Apprentice, Second Edition offers today's marineprofessionals a complete, up-to-date resource on today's rigging bestpractices and traditions. This expanded edition features new material onmultihull rig design, how to make and use soft-shackles, and the latestinformation on Sta-Lok (mechanical) terminals. In addition to sharingtraditional rigging methods, new techniques are taught here, for the first time,including how to work with today's high-modulus fibers for both running andstanding rigging.

Continuing its tradition, this book helps readers gain satisfaction andhard-cash savings from stepping their own masts, inspecting and maintainingtheir own rigs, and turning their own tail splices and wire eye splices. Easy-to-understand explanations demonstrate how to make hundreds of pieces ofhandmade gear, which saves sailors hundreds, and sometimes thousands, ofdollars.

The author teaches and speaks prolifically to sailors, professional boatbuilders, marine trades people, U.S. Coast Guard Inspectors, theNational Association of Marine Surveyors (NAMS), and the Society ofAccredited Marine Surveyors (SAMS)Forewords by industry elites Larry Pardey, Peter Spectre, and Des Pawsonwill attract boat enthusiasts to the bookThe author's well-known, entertaining writing style sets this bookapart from dry, technical guides

Brion Toss (Port Townsend, WA) is a master rigger and author with more than40 years of rigging experience. He regularly consults on rig design, layout,fabrication, and installation of rigging for such clients as naval architects, boatbuilders, and yacht owners.

Contributor BioMcGraw-Hill authors represent the leading experts in their fields and arededicated to improving the lives, careers, and interests of readers worldwide

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MCGRAW-HILL EDUCATION

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192 PagesForeign Language Study / Spanish

Practice Makes Perfect Spanish Conversation 2nd Ed (2ndEdition)Jean Yates

SummaryPerfect the Art of Conversation in Spanish!

Nervous that you’re not ready to strike up a conversation with a native Spanishspeaker? This book helps you overcome that obstacle and before you know it,you’ll be speaking comfortably in your new native language.

Practice Makes Perfect: Spanish Conversation is organized around twelve unitsthat present realistic conversational situations, from making introductions togiving opinions and from making a date to telling a story. Using theseengaging dialogues as a starting point, each unit is packed with helpfulinstruction on correct pronunciation, syntax, and word usage--in addition tolots of conversation-ready phrases that you will find indispensable as yourfluency increases.

Practice Makes Perfect: Spanish Conversation will help you:

Engage in dialogues that illustrate practical conversationsExpand your vocabularyGet clarification of new concepts with numerous realistic examplesReinforce your new conversational skills through extensive exercisesImprove your pronunciation through audio dialogs and exercises, via appand online

Before you know it, you’ll find yourself confidently speaking Spanish with yourSpanish-speaking friends--or ready to make new ones!

Contributor BioJean Yates, Ph.D teaches Spanish at George Washington University and is theauthor of Beginning Spanish for the Utterly Confused, Better Reading Spanish, andCorrect Your Spanish Blunders.

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MCGRAW-HILL EDUCATION

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McGraw-Hill Education9781259587818$50.00Paperback

880 PagesStudy Aids

McGraw-Hill Education TABE Level A Savings Bundle (2ndEdition)Phyllis Dutwin, Carol Altreuter, Kathleen A. Guglielmi, Linda Eve Diamond, Richard Ku

SummaryExpert preparation for the TABE Level A exam with this money-saving 3-bookbundle

MHE TABE Level A, Second Edition + MHE TABE Level A Math Workbook,Second Edition + MHE TABE Level A Verbal Workbook, Second Edition

These three popular guides offer expert preparation for the Test of Adult BasicEducation (TABE) Level A exam taken every year by thousands of adultstudents enrolling in adult education courses or seeking career guidance andjob training from state and local employment agencies. Written by recognizedleaders in adult education, they are specifically designed to help adultstudents identify their educational strengths and weaknesses and their nextlearning and career goals. Quizzes and exercises help them understand theirunique learning preferences and study habits. They find out which subject-specific strategies make learning and test-taking easier for them. They learnto master basic reading, writing, and math skills by working with familiar,everyday items such as work documents, graphs and charts, andinternet-based materials.

Features

Practice exercises just like the ones on the test--with completeexplanationsReal-life materials and examples that help students to build the skillsthey needPretests, posttests, and skills analysis chartsStrategies that show students how to work smarter, not harder--and getthe most out of their study time

Market / Audience

The market for these books consists of adult students enrolling in adulteducation classes or seeking job training or career counseling from state andlocal employment agencies.

About the Authors

Phyllis Dutwin, M.A., is president of Dutwin Associates, consulting with majorpublishers in developing books for adult students. Carol G. Altreuter. M.Ed, isan experienced elementary/.middle school and adult education teacher.Kathleen A. Guglielmi, Ph.D., is an assistant professor of adult education atthe university of Rhode Island.Linda Eve Diamond comes from a corporatetraining background and is the author of business, education, and self-helpbooks. Richard Ku, M.A. has taught mathematics at the secondary level inboth private and public schools.

Contributor BioMcGraw-Hill authors represent the leading experts in their fields and arededicated to improving the lives, careers, and interests of readers worldwide

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MCGRAW-HILL EDUCATION

McGraw-Hill Education9781259585043$199.00Paperback

416 PagesTechnology & Engineering / Materials Science

Electromagnetic Composites Handbook, Second Edition(2nd Edition)Rick Moore

SummaryTheoretical, computational, and experimental electromagnetic modeling andcharacterization

This engineering and scientific handbook offers extensive coverage ofelectromagnetic modeling and characterization of composite materials fromthe theoretical, computational, and experimental points of view. Readers willget unique data for non-conducting dielectrics, semiconducting, conducting,and magnetic materials, and composites composed of two or more molecularlydistinct compounds.

The goal of the book is to contribute to current and visionary electromagneticcomposite applications and extend the existing database for composites.Electromagnetic Composites Handbook: Models, Measurement, and Characterization ispresented in a clear, hierarchical style, progressing from basic conceptsthrough simple and more complex models, and finally to data verifying themodels.

Provides a large collection of tabulated data for more than 300 complexcomposite materialsInformation presented will aid in the development of multifunctionalmaterial designsThe book is a direct extension from Arthur Von Hippel's landmarkDielectric Materials and Application

Rick Moore (Smyrna, GA) received his PhD in Physics in 1978 and hasperformed and coordinated research, development, and engineering at theGeorgia Institute of Technology Research Institute. His work is documented inapproximately 150 articles, presentations, patents, and reports.

Contributor BioRick Moore received his PhD in Physics in 1978 and has performed andcoordinated research, development, and engineering at the Georgia Instituteof Technology Research Institute. His work is documented in approximately150 articles, presentations, patents, and reports.

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MCGRAW-HILL EDUCATION TAB

McGraw-Hill Education TAB9780071847063$20.00Paperback

240 PagesTechnology & Engineering / Electronics

Programming the Photon: Getting Started with theInternet of ThingsChristopher Rush

SummaryThis TAB book gets readers started quickly and easily with the Spark Core—thebreakthrough Arduino-compatible, Wi-Fi-enabled prototyping board perfect forprogramming electronics projects to connect to the Internet of Things! Thebook features DIY home automation projects and includes downloadable code.

Quickly start programming and controlling custom electronics projects fromthe Cloud using the Particle Photon

This hands-on guide offers an introduction to the Internet of Things andfeatures interesting applications for the Particle Photon—the tiny yet powerfulelectronics development board. Through clear descriptions and step-by-stepexamples, readers will learn how to construct their own devices, program themthrough the Particle IDE, and control them over the Internet.

Programming the Photon: Getting Started with the Internet of Things thoroughlyexplains all of the Photon's features, including I/O ports and shields.Electronics expert and hobbyist Christopher Rush shows, step-by-step, how toattach external hardware, connect to Wi-Fi networks, write Photon applications,and work with Particle Cloud. Readers will discover how to program and controlthe Photon from any smart phone using the Particle app.

Covers the latest Particle Photon programming tools and techniquesStart-to-finish examples use inexpensive, easy-to-find componentsFeatures downloadable code samples

Christopher Rush (Preston, UK) has a degree in Computer Science and hasspent the last 10 years working for Premier Farnell (CPC), an electronicsdistribution company. He also runs a MakerSpace blog providing tutorials anduser guides for popular development boards and accessories, includingRaspberry Pi, Arduino, BeagleBone, and others. Chris is the author of 30BeagleBone Black Projects for the Evil Genius.

Contributor BioChristopher Rush has a degree in Computer Science and has spent the last 10years working for Premier Farnell (CPC), an electronics distribution company.He also runs a MakerSpace blog providing tutorials and user guides forpopular development boards and accessories, including Raspberry Pi, Arduino,BeagleBone, and others. Chris is the author of 30 BeagleBone Black Projects forthe Evil Genius.

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MCGRAW-HILL EDUCATION TAB

McGraw-Hill Education TAB9781259587542$40.00Paperback

1072 PagesTechnology & Engineering / Electronics

Practical Electronics for Inventors, Fourth Edition (4thEdition)Paul Scherz, Simon Monk

SummaryThis fully updated, hands-on guide teaches all the electronics skills necessaryto become a successful inventor

Practical Electronics for Inventors, Fourth Edition explains everything from generaltheory to specific components, devices, and equipment with a pragmatic,application-driven approach. Designed for developers, inventors, andhobbyists, the book instills the deep understanding of the theoretical andpractical aspects of electronics necessary to turn ideas into functioning devices.

Inside, readers will find in-depth coverage of basic circuits, ICs, input andoutput devices, power sources, semiconductors, microcontrollers, remotecontrol systems, and much more. Also included are plain-language discussionson advanced topics such as phase, multivibrator circuits, and Karnaugh maps.The fourth edition of this classic guide incorporates updates, corrections,clarifications and expansions designed to make it even more comprehensive,authoritative, and up-to-date.

Expanded coverage of microcontrollers features details on the Internet ofThings (IoT)Features an all-new chapter on programmable logic, including field-programmable gate arraysIncludes thousands of graphics, including photographs, line drawings,schematics, and symbol arrays

Paul Scherz (San Diego, CA) is a physicist and mechanical engineer whoreceived his B.S. in physics from the University of Wisconsin. He is anexperienced electronics inventor and hobbyist.

Dr. Simon Monk (Preston, UK) has a degree in cybernetics and computerscience and a PhD in Software Engineering. He is the author of numerouselectronics books, including 30 Arduino Projects for the Evil Genius, Programmingthe Raspberry Pi, Hacking Electronics, and Make Your Own PCBs with EAGLE.

Contributor BioPaul Scherz is a physicist/mechanical engineer who received his B.S. in physicsfrom the University of Wisconsin. His area of interest in physics currentlyfocuses on elementary particle interactions, or high energy physics, and he isworking on a new theory on the photon problems with Nikolus Kauer (Ph.D. inhigh energy physics, Munich, Germany). Paul is an inventor/hobbyist inelectronics, an area he grew to appreciate through his experience at theUniversity's Department of Nuclear Engineering and Engineering Physics andthe Department of Plasma Physics.

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McGraw-Hill Education9780071846035$140.00Hardcover

800 PagesTechnology & Engineering / Electrical

Digital Signal Processing, Second Edition (2nd Edition)Andreas Antoniou

Contributor BioAndreas Antoniou received the B.Sc. (Eng.) and Ph.D. degrees in ElectricalEngineering from the University of London, U.K., in 1963 and 1966,respectively, and is a Fellow of the Institution of Electrical Engineers and theInstitute of Electrical and Electronics Engineers. He taught at ConcordiaUniversity from 1970 to 1983 serving as Chair of the Department of Electricaland Computer Engineering during 1977-83. He served as the founding Chairof the Department of Electrical and Computer Engineering, University ofVictoria, B.C., Canada, from 1983 to 1990, and is now Professor Emeritus inthe same department. His teaching and research interests are in the areas ofcircuits and systems and digital signal processing. He is the author of DigitalFilters: Analysis, Design, and Applications (McGraw-Hill), first and secondeditions, published in 1978 and 1993, respectively, and the co-author withW.-S Lu of Two-Dimensional Digital Filters (Marcel-Dekker, 1992).Dr. Antoniou served as Associate Editor and Chief Editor for the IEEETransactions on Circuits and Systems (CAS) during 1983-85 and 1985-87,respectively; as a Distinguished Lecturer of the IEEE Signal Processing Societyin 2003; and as the General Chair of the 2004 IEEE International Symposium onCircuits and Systems.

He received the Ambrose Fleming Premium for 1964 from the IEE (best paperaward), a CAS Golden Jubilee Medal from the IEEE Circuits and SystemsSociety in 2000, the B.C. Science Council Chairman's Award for CareerAchievement for 2000, the Doctor Honoris Causa degree from the MetsovioNational Technical University of Athens, Greece, 2002, and the IEEE Circuitsand Systems Society Technical Achievements Award for 2005.

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Fracturing Horizontal WellsMohamed Soliman

SummaryThis hands-on guide teaches the application of modern fracturing methods inhorizontal wells This comprehensive resource discusses horizontal drilling and multiplehydraulic fracturing in the oil and gas industry. Readers will learn how toeffectively extract energy from horizontal sources—such as shaleformations—using current fracking tools and technologies. Fracturing Horizontal Wells lays out the history and evolution of fracturestimulation in horizontal and highly deviated wellbores and teaches practicalmethods to improve productivity and safely maximize natural gas extraction.Fluid flow, rock mechanics, drilling, and zonal isolation are covered in fulldetail. Advanced chapters explain hydra-jetting for well construction processes,multiple interval fracture placement, proppant and proppant transport,microseismic theory, and environmental stewardship. * High-quality illustrations, figures, and tables are featured throughout * Offers real-world examples and case studies from the field * Author is a world-renowned expert on reservoir completion and production M.Y. Soliman (Lubbock, TX) is the George Livermore Chair professor at thePetroleum Engineering Department at Texas Tech University and is adistinguished member of the Society of Petroleum Engineers and Fellow of theNational Academy of Innovation (NAI). He is author or co-author of over 200technical papers and articles on fracturing, reservoir engineering, well testanalysis, conformance, and numerical simulation. He is also Holder of 27 USAPatents. Ron Dusterhoft (Houston, TX) is a Technology Fellow working for HalliburtonEnergy Services and has over 30 years of oil field experience in operations,business development, management and technology development. He hasauthored more than 30 technical papers and articles related to hydraulicfracture stimulation for both conventional and unconventional reservoirs andsand control applications in deep water. He holds more than 60 USA Patents.

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Wind Energy Engineering, Second Edition (2nd Edition)Pramod Jain

SummaryA fully up-to-date, comprehensive wind energy engineering resource

This thoroughly updated reference offers complete details on effectivelyharnessing wind energy as a viable and economical power source. Globallyrecognized wind expert Pramod Jain clearly explains physics, meteorology,aerodynamics, wind measurement, wind turbines, and electricity. New energypolicies and grid integration procedures are covered, including pre-deploymentstudies and grid modifications. Filled with diagrams, tables, charts, graphs,and statistics, Wind Energy Engineering, Second Edition, is a definitive guide tocurrent developments and emerging technologies in wind energy.Wind Energy Engineering, Second Edition covers:

•The worldwide business of wind energy•Wind energy basics•Meteorological properties of wind and air•Wind turbine aerodynamics•Turbine blade element models and power curves•Wind measurement and reporting•Wind resource assessment•Advanced resource assessment topics, including wake, losses, and uncertainty•Wind turbine generator components•Electricity and generator fundamentals•Grid integration of wind energy•Environmental impact of wind projects•Financial modeling, planning, and execution of wind projects•Wind energy policy and licensing guidelines

Contributor BioPramod Jain, Ph.D., is founder and president of Innovative Wind Energy, Inc.,a wind energy consulting company. He is recognized as a global expert in theplanning of wind projects and has worked on projects in the United States, theCaribbean, Latin America and Asia that range from a single 100 kW turbine toa 100-plus MW wind farm. Dr. Jain's clients include Fortune 100 companies, theU.S. government, US Agency for International Development, US Trade andDevelopment Agency, United Nations Development Programme, AsianDevelopment Bank, Inter-American Development Bank, universities, utilities,municipalities, and private developers. He has a Ph.D. in MechanicalEngineering from University of California, Berkeley, and a B. Tech. from IndianInstitute of Technology, Bombay.

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McGraw-Hill Education9781259587665$120.00Hardcover

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Emergency Management for Facility and PropertyManagersRichard Payant

SummaryA one-stop guide to planning, understanding, and preparing for emergenciesand disasters

Master the intricacies of emergency and disaster management and meet stafftraining needs using the detailed information contained in this practicalresource. Readers will learn how to design, implement, and update emergencyplans that will reduce the risk of personal injury, minimize property damage,and keep their organization up and running.The book covers the entire range of devastating emergencies, from fires andnatural disasters to blackouts, workplace violence, and terrorism. Local, state,and federal laws and regulations are covered in full detail. EmergencyManagement for Facility and Property Managers arms readers with the properinformation, tools and examples to ensure that their organizations areprepared.

* Provides real-life cases and scenarios * End-of-chapter review questions, templates, and checklists reinforce salient points* Topics are derived from industry, government, and commercial properties and facility departments

Dr. Richard P. Payant spent more than 22 years as Director of FacilitiesManagement at Georgetown University, and 23 years with the U.S. Army Corpsof Engineers. He has established and directed operations and maintenanceprograms and environmental management programs.

Bernard T. Lewis (deceased) was a project engineer for NASA for 10 years andtaught engineering management at George Washington University.

Contributor BioRichard P. Payant has more than 7 years of experience as Director of FacilitiesManagement at Georgetown University and more than 23 years' experiencewith the Army Corps of Engineers. A certified plant engineer and facilitymanager, an adjunct professor at George Mason, and the author of severalprofessional publications, he has an M.A. in business management/publicadministration from Central Michigan University and a B.S. from NorwichUniversity.

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Human Factors and Ergonomics Design Handbook ThirdEdition (3rd Edition)Barry Tillman, Peggy Tillman, Rhonda Renee Rose, Wesley E. Woodson

SummaryWritten by an expert in the field, the new edition of this innovative resourceincorporates latest findings and trends of ergonomics in designing human-friendly products to maximize the device functionalities and minimize thenegative influence to the human body/mind.

This fully updated handbook covers every aspect of ergonomics and humanpsychology for product designers

Written by experts in the field, this thoroughly revised guide offers completecoverage of the latest trends and advances in ergonomics and psychology andexplains their practical applications in the design of today’s products.Readers will learn to maximize device functionality while minimizing humanerrors and injuries.

Human Factors and Ergonomic Design Handbook, Third Edition, addresses theimpact of current technologies on our daily lives and physical and psychologicalhealth. The ubiquitous use of handheld devices and high-tech equipment iscovered in full detail. A wide range of human-friendly design methods arediscussed, focusing on products in the personal computing, mobilecommunications, robotics, healthcare, military, and aerospace industries.

* Provides real-world, hands-on applications across all industries

* Features over 1000 high-quality illustrations

* New chapters cover, robotics, handheld electronic devices, medical systems,and cognitive workload

Barry Tillman: As a human factors engineer, Barry has worked directly withdesigners, engineering drawings, and software developers for nearly 50 yearsto achieve safer and more cost-effective human-system interfaces. Barry hasbeen involved with a broad range of systems including coal mining equipment,military vehicles, ships, manufacturing equipment, and space habitats. He hasdeveloped human factors analytical tools and written design standards for themilitary, NASA, and shipping industry. He has also developed and taughtnumerous human factors engineering and ergonomic courses.

Contributor BioBarry Tillman has worked as a human factors engineer for 41 years. He is aLockheed Martin Fellow (there are only approximately 300 Fellows in acorporation of 140, 000) and is considered a corporate resource for knowledgeand expertise in human factors engineering. In addition to the creation ofhuman factors books, standards, and tools, Barry has worked directly with thedevelopment of systems to help create better human-system integration.

McGraw-Hill authors represent the leading experts in their fields and arededicated to improving the lives, careers, and interests of readers worldwide

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Handbook of Petroleum Refining Processes, FourthEdition (4th Edition)Robert Meyers

SummaryThis fully revised resource presents the latest technologies and processes forpetroleum refining from the world’s leading producers, including Chevron,Shell, ExxonMobil, and UOP.

This fully revised resource presents the latest technologies and processes forpetroleum refining from the world's leading producers.

Handbook of Petroleum Refining Processes has become a key reference in thechemical and petroleum engineering markets. The book is unique in that itpresents licensable technologies for the refining of petroleum and productionof environmentally acceptable fuels and petrochemical intermediates. The newedition covers the gamut of global refining technologies in light of recentchanges to the sources of these fuels, as well as the most up-to-date globalenvironmental regulations. Contributions come from such major licensors ofpetroleum refining technology as UOP, Inc., Shell, ExxonMobil Research andEngineering Company (EMRE), Chevron Lummus Global, Phillips 66, Belco, BP,and others.

The new edition shifts its emphasis to accommodate the increased productionof shale gas and shale oil which is changing the overall mix of hydrocarbonfeeds. Declining conventional crude production and the need for regionalenergy independence continues to drive demand to use lower-cost, alternatefeedstocks such as coal, shale oil, and heavy crude. To use alternatefeedstocks in existing refineries, many processes need to be modified. Theincrease in diesel demand and stricter fuel specifications is driving refiners tolook for ways to produce higher yields from existing assets. The book reflectsthese factors, plus the increase in residue conversion; hydrocracking evolvingas a primary conversion process; and hydrotreating increasing as a way totreat virgin and cracked middle distillate streams.

Offers detailed description of process chemistry and thermodynamics andproduct by-product specifications of plantsContributors are drawn from the largest petroleum producers in the world,including Chevron, Shell, ExxonMobil, and UOPCovers the very latest technologies in the field of petroleum refiningprocesses and the shift toward shale gas and oilA complete listing and explanation of licensable global technologies forthe refining of petroleum and the production of environmentallyacceptable fuels and petrochemical intermediatesProvides product-by-product specifications and process economics –capital investment annualized capital costs and the price range for eachproduct

Contributor BioDr. Robert A. Meyers, Ph.D., was manager of chemical process technology atTRW and is now president of RAMTECH Limited. He is the inventor orco-inventor of a number of important engineering processes, and hasmanaged projects in nearly every facet of the fuel refining industry. Dr. Meyersis a senior member of the American Institute of Chemical Engineers, memberof the American Physical Society, member of the American Chemical Societyand serves on the UCLA Chemistry Department Advisory Board.

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Double Walled Piping: A Handbook for the Petroleumand Petrochemical IndustryChristopher Ziu

SummaryThe definitive resource on the design, selection, procurement, installation, andoperation of double walled piping and tank systems

This comprehensive volume provides expert guidance on the design, layout,installation, and maintenance of double walled piping systems. Thistechnology is essential for protecting the planet from toxic chemical andpetroleum spills-new U.S. and international laws have recently taken effectrequiring secondary containment and leak detection through doublecontainment methods.

Double Walled Piping: A Handbook for the Petroleum and Petrochemical Industrytakes the reader step-by-step through the construction of both under- andabove-ground systems and offers complete details on system selection,installation, leak detection, tanks, and testing. In-depth chapters cover designinformation and multinational approaches to determining size andperformance criteria. The reader will get an up-to-date overview of globalpractices, methods, and requirements.

Provides real-world examples and highly-detailed illustrationsContains the latest concepts, engineering issues, and rules of design andinstallationWritten by an experienced author who is considered the leading expert inthe field

Christopher G. Ziu, P.E. (city, state) is an engineering and piping expert whowas the inventor of DuoPro®, which received three patents and has been amulti-hundred-million dollar success. He is the author of Handbook of DoubleContainment Piping Systems.

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