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7 Indian Brands that are dominating Content MarketingContent makes a Brand

L I M I T L E S S

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ZOMATOQuirky, Quick-witted, Bold and Experimenting

Zomato is a restaurant search and discovery service. It is highly creative and has a great understanding of its target audience. It knows how to what makes its audience use its product. And content marketing for Zomato just doesn't mean a constantly updated blog- but it has content in various forms like infographics, videos and campaigns. It is equally popular in social media like Facebook, Instagram, Twitter, etc. Zomato is an example of how effectively a brand can utilize multiple channels. It’s success mantra is producing an optimum number of content and thus promote them effectively

AMUL

Right from rural areas to metropolitan cities, Amul has a historical and iconic status in the country. It has understood its market, its audience, its competitors and the trends well.

Amul has been popular about it’s creative and punny poster ads since the start. How they do it: When you send and receive funds to friends, clients and other people it collects that data, documents it and create content in their emails which builds a relationship with the data.  Any form of content that interests the customers always works.

Creative, Punny, Quality, Reinventing and Distinctive Content

PAPERBOAT

This young and vibrant brand has made an emotional connect it has made with consumers in a short span of time. In the new era of marketing, PaperBoat has played the game so wisely using engaging content for story-telling that not only it has made brand awareness but also an emotional contact with its target audience.It specifically crafts content with a view to target urban India, particularly aged between 20 and 40: a large part of the demographic that grew up in 1990s India. The geographical target crafts with a view to reach out to communities that had left their native homes to other parts of the country in pursuit of work and domestic demands.

The platforms Facebook, Twitter, Instagram and YouTube mainly use content to interact with the customers. The content story moves all around its brand philosophy, “Life still is Beautiful”.

Emotional connect, Storytelling, Customer Centricity and Simplicity

FLIPKART

Flipkart is one of the famous destination for online shopping, it deals in gadgets, books, games, home appliances, healthcare, etc. A diverse range of products, requires efficient marketing to survive and sustain in the competitive environment.

Be it Valentine’s or a legend’s birth anniversary, Flipkart has it all covered with the best posts. They have tons of unique videos and blog posts, both generic and specific.

It seeks to inform and persuade it’s audiences in the most balanced way. Flipkart lives up to it’s name of being India’s biggest e-commerce label.

Personalization, Innovative and Creative Content

OLX INDIA

OLX India is a brand which became popular with the song ‘Womaniya’. Every content of the brand indicates its tagline “Bech De”. Also it creates compelling content which motivate the audience to use it’s service.

The brand addresses issues of the target audience and use humor marketing. They use content to connect with their audience to help clear their doubts about the industry. It humanizes the discussion and allows users to get something from them. It also uses videos and blogs to educate it’s users so that they understand how to use the service.

Their success mantra is that they try to understand the pain points of users and design content around it.

Humorous, Informative, Helpful and Engaging Content

OREO INDIA

It is a 101 year old company that entered the Indian market in the March, 2011. And since, the very beginning they take content very seriously.

Oreo backed upon one of the most frequently used social media platforms- Facebook to engage and inspire its targeted audience with such content that only Amul had successfully created earlier.

Just like Amul it uses it’s product and its packaging as a visual device to explain the event that it talks about in it’s content.

Relatable, Topical, Informative and Quality Content

THRILLOPHILIA

It started off as a tour planning portal escalated to become one of the top travel booking sites in India.

It’s content marketing strategy involved developing an informative repository of blogs which were attractive and sharable.

Thrillophilia has fixed activity based tours and offbeat travel experience packages. When correct content with the use of right channels can prove out to be a boon for companies.

Informative, Shareable and Offbeat Content

TIPS FOR CONTENT MARKETING

1. Make sure your content is really focused on your target audience.

2. Know your goals.3. Lay down the fundamentals of why you want to do it, and

what your purpose is.4. Use Analytics to guide your content creation.5. Create stories around the content.6. Keep an editorial calendar.7. Engage with you audience. 8. Keep experimenting with what works and what doesn't.