7 HACKS TOBECOME THEWOLF OFCOPYWRITING+ THE REAL REASONPEOPLE BUY THINGSb y T e n n i l e C o o p e r

“IF YOU GIVE PEOPLE A GOOD ENOUGH‘WHY’ , THEY WILL ALWAYS F IGURE OUT

THE ‘HOW’ .”

- JORDAN BELFORT

ONE SCENE IN THE WOLF OF WALL STREETCAN HELP YOU WRITE BETTER COPY

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JORDAN BELFORTWOULD GET HIS TEAM

REVVED UP EACHMORNING TO SELLWATER TO WELLS

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AND THEY WERE GOODAT IT , REALLY GOOD

EVERY SINGLE SALES PERSON ON HIS TEAMFOLLOWED HIS 4 STEP STRATEGY TO CLOSING ADEAL AND MAKING MILLIONS UNDER HIS WING

BUT THIS ONE PARTICULAR SCENEHAD ME LOCKED IN

IN COPYWRITING, THE SAME CONTROLHE HAD ON HIS SALES CALLS

IS REQUIRED TO WRITE WITH CERTAINTY,CREATE CLARITY AND THE COURAGE TO PUT

WHAT YOU HAVE TO OFFER - -OUT THERE

I 'VE PULLED 7 COPY HACKS FROMTHIS 99-SECOND CLIP , SO YOU CAN

MASTER THE SAME KIND OFCONTROL WHEN YOU'RE WRITING

I'll provide the link at the end. Pay close attention.

1 ) FAMILIARITY

NOTICE HOW OFTEN JORDAN SAYS THE CLIENT 'SNAME.

Personalization in your copy is key to connecting with yourreaders. Now I don't expect you to mention every client'sname on your website. That would be silly but you can usethe word YOU more often to speak directly to the person onthe other end.

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SPOILER ALERT: 9 times in under a minute.

2) LEADINGQUESTIONS

"DOES THAT RING A BELL?"

" IF YOU HAVE 60 SECONDS I 'D L IKE TO SHARETHE IDEA WITH YOU. GOT A MINUTE?"

"HOW DOES THAT SOUND?"

Easy & casual questions that get them to say yes more.Because more yeses lead to more yeses.

You got it, right?

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3) EXCLUSIVITY

"SOMETHING JUST CAME ACROSS MY DESK,JOHN. IT 'S PROBABLY THE BEST THING I 'VE

SEEN IN THE LAST 6 MONTHS."

Who doesn't like to feel like an insider? Not John.

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4) DETAILS + CLIENT 'SDESIRED END GOAL

"NAME OF THE COMPANY AEROTYNEINTERNATIONAL . IT IS A CUTTING-EDGE TECH

FIRM OUT OF THE MIDWEST, AWAITINGIMMINENT PATENT APPROVAL ON A NEWGENERATION OF RADAR EQUIPMENT…"

Remember when I said John wanted to be an insider?... Hewants to know in advance when stocks will blow up and investearly to cash-in BIG.

Jordan appealed to this desire in detail of the exclusivity hecraves.

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5) EXCITEMENT

"YOUR PROFIT ON A MERE $6,000 INVESTMENTWILL BE UPWARDS OF $60,000."

AS JORDAN PUMPS HIS F IST IN THE AIR .

You know how you can tell when someone is smiling throughthe radio? This is the same vibe with your copy.

You want to be excited for the client on the other end of yourcopy. Working with you is going to explode their business,return time back to them and live the life they've been onlydreaming about, until now.

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6) TRIGGERED PAINPOINTS

"GEEZ , THAT 'S MY MORTGAGE MAN!"

- JOHN

Something must have hit a nerve because shortly after Johnheard the numbers, he thought about the possibilities.

A new roof, backyard playset for the kids, take the wife out fora fancy meal and put a down payment on the pearl white, tanleather beauty he's been eyeing for the last week.

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7) URGENCY

"NOW, RIGHT NOW JOHN. THE STOCK TRADESOVER THE COUNTER ARE 10 CENTS A SHARE .

AND RIGHT NOW JOHN OUR ANALYST INDICATEIT CAN GO A HECK OF A LOT HIGHER THAN

THAT."

Act fast or miss out on the life you want, free of stress andoverwhelm.

Once you put the possibilities in clear view, they'll eithersmack buy or think about how to work with you...so they canstop struggling.

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YOU CAN SAY THE PEOPLE ON THE OTHEREND OF THE PHONE WERE SUCKERS TOTHIS PONZI PENNY STOCKS SCHEME. . .

OR YOU CAN SAY JORDAN BELFORT GAVEHIS MARKET A GOOD ENOUGH 'WHY' TOFIGURE OUT HOW TO INVEST WITH HIM

YOU DECIDE

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I help mission-driven big brands & smallbusinesses —translate their passion intowords that attract, sell and serve (and like

to watch movies about money).

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" JOHN, ONE THING I CAN PROMISE YOU - -EVEN IN THIS MARKET . I NEVER ASK MY

CLIENTS TO JUDGE ME ON MY WINNERS. IASK THEM TO JUDGE ME ON MY LOSERS

BECAUSE I HAVE SO FEW."

CLICK TO WATCH THE 99-SECOND CLIP .