7 habits of highly effective marketers
TRANSCRIPT
Education is a lifelong process
Invest time and resources to improve skills and knowledge continually
Experiment without fear
Continuous cycles of testing, measuring and improving are a norm in a progressive marketing environment
80/20
Decide with 80% facts and 20% intuition
It’s no guarantee of success, but you’ll win more than you lose
Define metrics first; then figure out how to collect them
When you compromise on metrics, you undermine opportunities for improvement
Content writers and graphic designers belong together
When writers and graphic artists work together on a content piece, the resulting synergy can be
magical
Leverage results to improve future outcomes
The linkages are there, but you need to look for them because they are often
subtle
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