7 facebook hacks for your nonprofit's website
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A short presentation I did for my weekly mini-webinars. Learn more and sign up here: http://www.johnhaydon.com/subscribe/TRANSCRIPT
7 FACEBOOK HACKS FOR YOUR WEBSITE
FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
Wait just a second, John...Isn’t Facebook all about our Facebook Page?
7 FACEBOOK HACKS FOR YOUR WEBSITE
FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
Wait just a second, John...Isn’t Facebook all about our Facebook Page?
Exposure and engagement is important for your organization as a whole, not just on Facebook
7 FACEBOOK HACKS FOR YOUR WEBSITE
FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
Engaged Community
7 FACEBOOK HACKS FOR YOUR WEBSITE
FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
Engaged Community
Your website
Increased exposure and engagement with your nonprofit
7 FACEBOOK HACKS FOR YOUR WEBSITE
FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
Engaged Community
Exposure and engagement is important for your organization as a whole, not just on Facebook
7 FACEBOOK HACKS FOR YOUR WEBSITE
Facebook Your website
FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
Let’s get down to it!
7 FACEBOOK HACKS FOR YOUR WEBSITE
1) Add Facebook Like Buttons to Content
1) Visit the like button plugin page.2) Configure as shown3) Note preview4) Click “Get Code”5) Add code to webpage
FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
Allows people to share your content with their Facebook friends7 FACEBOOK HACKS FOR YOUR WEBSITE
1) Add Facebook Like Buttons to Content
Check out the WordPress plugin.
Automatically adds the like button to all posts.
FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
Allows people to share your content with their Facebook friends7 FACEBOOK HACKS FOR YOUR WEBSITE
1) Add Facebook Like Buttons to Content
Check out the WordPress plugin.
Automatically adds the like button to all posts.
Includes lots of other features.
FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
Allows people to share your content with their Facebook friends7 FACEBOOK HACKS FOR YOUR WEBSITE
2) Add Facebook Sharing in Text
1) Visit https://www.facebook.com/sharer/sharer.php?u=2) Enter your website
after the equal sign (?u=)3) Embed URL into
text or image (target new window)4) Test sharing
FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
Allows people to share your content with their Facebook friends7 FACEBOOK HACKS FOR YOUR WEBSITE
2) Add Facebook Sharing in Text
FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
1) Visit https://www.facebook.com/sharer/sharer.php?u=2) Enter your website
after the equal sign (?u=)3) Embed URL into
text or image (target new window)4) Test sharing
Allows people to share your content with their Facebook friends7 FACEBOOK HACKS FOR YOUR WEBSITE
3) Optimize Images for Facebook Link Posts• Facebook’s default image is the largest
one associated with the URL.
• Use images that are at least 1200x627 pixels to generate great previews of your content on Facebook - desktop (full screen) AND mobile.
• Aspect ratio for all link images is 1.9:1 (1200 X 627 pixels).
FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
Gets more attention for website links shared on Facebook7 FACEBOOK HACKS FOR YOUR WEBSITE
4) Debug Your Website for Facebook Graph
Click here to use Facebook’s Debugger
FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
Ensures that your content is presented well on Facebook7 FACEBOOK HACKS FOR YOUR WEBSITE
5) Track Facebook with Google Analytics
1) Visit Google Analytics
2) Click on Acqusition3) Click on Social4) Click on Facebook
FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
Allows you to see what people are sharing on Facebook7 FACEBOOK HACKS FOR YOUR WEBSITE
6) Embed Top-Performing Updates In Blog Posts
1) Click on “Embed Post” in the drop-down menu for the post.
2) Configure as shown.3) Embed into a blog post.
FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
Creates more reach and engagement for Facebook updates7 FACEBOOK HACKS FOR YOUR WEBSITE
7) Feature posts in a Likebox on a single page
1) Visit the Like Box plugin page.2) Configure as shown3) Click “Get Code”4) Embed code on your webpage.
FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
7 FACEBOOK HACKS FOR YOUR WEBSITECreates more reach and engagement for Facebook updates
Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA
Instructor at Marketing Profs University and Charityhowto
Speaker: The Nonprofit Technology Conference, Social Media for Nonprofits, Blackbaud’s BBCon, New Media Expo, TechSoup, GrantSpace, Chronical of Philanthropy, Nonprofit Webinars, NetworkForGood.
Author: Facebook Marketing for Dummies, 3rd and 4th Editions
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation.
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WHO IS JOHN HAYDON?