7 deadly sins of local franchise marketing
DESCRIPTION
Don’t miss this “deadly,” yet delightful webcast that exposes the 7 deadly sins that your franchise must avoid... Learn from the devil himself how you can turn these sins into advantages!TRANSCRIPT
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www.bluewaterbrand.com/7sins
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#7Sins @BluewaterBrand
Craig Boyte Director of 1:1 Digital Strategy 14+ years of digital marke@ng experience …Devil
MaKenzie Wangsness*
Digital Marke@ng Expert 10 years of digital
marke@ng experience …Angel
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1 Relying on My National Brand to Do All of My Marketing
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6 in 10 senior marketers say that local marke@ng is essen@al…
7% of them say they are good at it
ONLY
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Start Using Local Marketing!
» Enhance your store's image in the community
» Increase customer loyalty » Grow store traffic, sales and
awareness
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2 Not Having a Local Microsite
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63%
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85% 85% of consumers are searching for local business online
of small businesses do not have a website
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Build a Solid Microsite!
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» Op@mize your local site (so you can be found in search results!)
» List your phone number on the home page
» List your email
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3 Not Knowing Where You Rank in Search Results
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90% of all consumers begin on a search engine
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75% of searchers never scroll past the first page
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Get Active Online!
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» Set up and link to your Google+ page
» Register with local directories
» Get local reviews
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4 Forgetting About Mobile
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3 out of 5 consumers search for local businesses on their smartphone
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52% of users report that a poor mobile experience will make them less likely to engage with that brand in the future 52%
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Make Sure Your Local Site is Mobile Friendly!
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When people visit a mobile-‐friendly site,
74% of them say they’re more likely to return to that site in the future!!
74% #7Sins
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5 Not Taking Advantage of Your Customer Data
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86% of buyers will pay more for a be`er customer experience.
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86%
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Only 1% of customers feel that vendors consistently meet their expecta@ons…
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You Have the Data Use It!
» Think coupons, mailings, promo@ons, loyalty club and birthdays
» Data is the key to personalized marke@ng and building loyalty
» Using your data the right way will create a be`er customer experience
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6 Ignoring Social Media
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of all adults (and 89% of adults under 30) use social media 72%
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83% of small businesses using social media believe it is important to their business
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Leverage Social Media! » First, work with corporate to use
the best approach and respect the franchise brand
» Next, stay ac@ve. Post ogen. Respond ogen.
» Listen to what your customers are saying on social
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7 Turning Your Marketing Off
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According to the Associa@on of Na@onal Adver@sers, most businesses predict at least a
10 -‐ 30% cut in their marke@ng budgets
L
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Market Even Smarter!
» Maintain or even increase your marke@ng
» Examine your current marke@ng and find what can be improved
» Use marke@ng tac@cs that drive immediate results – like direct response!
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Download the Infographic!
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» bluewaterbrand.com/7sins
#7Sins
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#7Sins @BluewaterBrand
Craig Boyte Director of 1:1 Digital Strategy [email protected]
MaKenzie Wangsness* Digital MarkeOng Expert [email protected]
Than
k yo
u!
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Connect with Us!
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@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater Inc.
bluewaterbrand.com/blog
#7Sins