7 deadly sins of data protection rick glynn data protection sales

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7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

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Page 1: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

7 Deadly Sins of Data Protection

Rick GlynnData Protection Sales

Page 2: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

Agenda

• 7 Seven Deadly Sins of Data Protection

• Tips for Avoiding the 7 Sins

• Backup & Recovery Methods You Can Use

• How Dell Can Help

Page 3: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

“Whatever can go wrong, will go wrong.”

Page 4: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

Deadly Sin #1:

Focus on backup, not recovery

Page 5: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

Instead, shift the focus onto recovery

Know for sure that your backup file is completely recoverable.

Source: ESG “The Modernization of Data Protection” 2012

Recovery is all that matters.

1 in 5 recovery jobs fail to meet their recovery SLAs1

Use automated recovery verification technology.

Page 6: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

Deadly Sin #2:

Treat all data equally.

Page 7: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

Instead, classify data and applications

Not all data has the same criticality and frequency of change

If lost or unavailable or unavailable—for even short periods of time— damage will

occur

Mission Critical

Is vital to the daily

operations of the business

Business Vital

Does not change over

time

Static

Page 8: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

Deadly Sin #3:

Fail to understand your organization’s tolerance for data loss and downtime.

Page 9: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

• Recovery Time Objective (RTO)– The tolerable amount of time elapsed between a loss or disaster

and the restoration of business operations.– It is the time required to physically recover the data or application

and have it ready for use

• Recovery Point Objective (RPO)– The point in time since the last backup – For example, if you recover a file that was backed up yesterday

then your recovery point is one day

Instead, solicit feedback from cross-functional groups outside of ITAlign recovery objectives to your organization’s business goals

Page 10: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

Deadly Sin #4:

Believe one approach fits all.

Page 11: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

Instead, think tiered recovery

Apply the right approaches to meet your requirements

Static Business Vital

Mission Critical

Data ProtectionRequirements

Data ProtectionApproaches

Classifying Your Data/Applications

• Back up to tape• Archive data

• RTO 6-24 Hours• RPO 2-12 Hours

• Some regulations

• RTO < 5 Minutes• RPO < 5

Minutes

• Limited regulations

• Fastest recovery• Disk-based

backup• Bare metal

recovery

• Fast recovery• Disk-based

backup• Backup to tape• Bare metal

recovery

• RTO < 72 Hours• RPO < 1 Day

• Strict regulations

Page 12: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

Deadly Sin #5:

Only store one copy of your backup data—onsite.

Page 13: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

• How will you get your data offsite?– Tape– Replication– Clustering

• Where should you send your data?– Cold DR Site– Warm DR Site– Hot DR Site

Instead, establish an offsite DR strategyWill you be able to meet your recovery SLAs in the event of a site disaster?

Page 14: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

Deadly Sin #6:

Store too much backup data, for far too long.

Page 15: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

Instead, optimize data retention

Reduce costs and boost performance

Save on costs by employing D2D2T, archiving older data to less expensive storage

Employ deduplication to reduce backup storage footprint.

Page 16: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

Deadly Sin #7:

Think you’re done after you test your plan.

Page 17: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

Test… Test Again… And Test Yet Again

Instead, continually test and update your plan.

Page 18: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

1. Focus on recovery

2. Classify your data and applications

3. Solicit feedback from cross-functional groups outside of IT

4. Think tiered recovery

5. Establish an offsite DR strategy

6. Optimize data retention

7. Continually test and update your data protection plan

Bare Metal Recovery (BMR)Recap: Avoid the 7 deadly sins

Page 19: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

Backup and recovery methods available

Page 20: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

• Backs up data stored on application, database, and file server data

• Schedule backups and create policies– Run full, incremental, and differential backups

• Back up to tape or disk

• Typically uses server/client architecture

Traditional backup and recovery

The “Tried & True”

Page 21: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

• Continuously captures all changes on the protected server

• Eliminates backup windows

• Super granular recovery points—restore to practically any point in time

• Fast recovery of data

• Excellent if you:– Can’t afford prolonged downtime– Can’t afford to lose mission-critical data

Continuous data protection (CDP)

Ideal for “mission-critical” application data

Page 22: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

• Gain redundancy by sending a copy of data from one source to a target

• Used for improved reliability, fault-tolerance and/or ensured accessibility

• Replication over the WAN ensures disaster recovery

• Different from “backup” because replicas are frequently updated and quickly lose any historical state

Bare Metal Recovery (BMR)Replication

Minimize network traffic using WAN-optimization techniques

Page 23: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

Bare Metal Recovery (BMR)Data deduplication

First Full Backup Daily Backup

Daily Backup

Second Full Backup

• The process of examining a data set or byte stream at the sub-file level and storing and/or sending only unique data.

• Duplicate data segments are replaced with a pointer to the first occurrence of the data

Reduce your backup storage footprint by 90-95%

Page 24: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

How Dell Can Help

Page 25: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

Dell Backup & Recovery

Reduce data loss Protect large environmentsImprove recovery times

Protect continuously,

move anywhere, recover

everything.

Back up and restore VMs at

same time – without limits.

Protect large volumes of data

across a wide range of

platforms and applications.

Recover from system failure in15 min

or less

Scaleto protect data on 100s and 1000s servers

Generate recovery points every

5 mins

DR4100

Optimize storage and replication

Page 26: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

Protected by Dell

Increasingly customers turn to Dell for help with their data protection needs

82,000Customers globally from small business to Fortune 500

3,000 new customers added each quarter

30 of the worlds top 40 banks Trusted

by

#6 in market share after just 18 months

60% of NetVault customers spend 2hr or less monitoring backup per week

400PB Data protected by one of the Top 3 internet search providers

Page 27: 7 Deadly Sins of Data Protection Rick Glynn Data Protection Sales

Data Protection

Everything. Every time. On time.

The Dell Data Protection Portfolio

Complex

Virtual

Mission Critical

@

!

DR4100, DR6000 & DR2000v appliance

Deduplication & Compression

NetVaultProtect large volumes of data across a wide range of platforms and applications.

AppAssureProtect continuously.Move anywhere.Restore in little as seconds.

vRangerBackup & restore.VMs at same time – without limits.

DL4000 & DL1000 Backup appliance powered by AppAssureBackup and DR Suite