Digital Data Analytics Dashboards7

We're hearing a lot about

"big data"these days.

It's a trend that big companies have the resources to utilize,

and that’s great…

But what about big data

for SMALL BUSINESS? Here’s 7 analytics platforms small

businesses can easily utilize.

SQUIRE!

Fetch me my data. The Realm depends on it.

1

track website traffic and conversions to and from

your various social accounts

+

the experiments toolset allows you to test methods of traffic-driving and calls-to-action.

t h e   m o s t w i d e l y u s e d d a s h b o a r d

(partly) because it’s FREE

2

Brandwatch monitors conversations that involve your brand

across all your social media platforms.

You set up a project, and your dashboard monitors:

•Volume of mentions•Which platform they’re coming from•Overall consumer sentiment

Demographic indicators break down your audience by

gender, device, job title,geographic location, and more.

Starts at $800/month

3

Schedule posts across social media platforms, then customize your data.

• Facebook Insights • Google Analytics• Google+ pages• Twitter profiles• Customized data criteria

Hootsuite pulls data from…

…and allows you to print attractive and understandable

reports.

Free version allows up to 5 social profiles and limited analytics.

Pro version starts at $8.99/month

4

Like Hootsuite, Buffer offers scheduling and analytics

capabilities.

Starts at $10/month up to

$250/month for large businesses needs

5

Like Hootsuite and Buffer,

Sprout offers scheduling, analytics, as well as team

collaboration

But Sprout adds a CRM (customer relationship management)

capability…

…allowing you to organize and edit your customer info

and target specific customers for campaigns.

Standard accounts are $39/month

Premium is $99/month

6

Monitor keywords across a variety of platforms and catforms.

The dashboard analyzes trends and allows

comparisons, demographic sorting, and identifies

top influencers in your social networks.

7

A comprehensive dashboard for all inbound marketing

tactics

It audits your SEO (search engine optimization)

from the data

Collects and segments data from

Your social, search, blog, and other brand channels

Then provides actionable insight into

which areas you can improve, and how to actually do it.

Starts at $99/month

SO THERE YOU HAVE

IT

But before you dive in to one of these investments,

make sure you know how to act

on all that data…

MAKE SURE YOU HAVE A GOAL

Pinpoint one or two data points to focus on

And you’re bound to score for your business.

LET THE DATA GAMES BEGIN!

THANK YOU!

Follow Trent Meyer @ToThe_9s

Chromatic-Solutions.com

Check out more DIGITAL MARKETING tips on our blog