7 critical mistakes that derail your job search on...
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7 Critical Mistakes That Derail Your Job Search on LinkedIn
Presented by Kelly Leonard
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• Your Name
• Your Background
• LinkedIn Familiarity [scale of 1 to 10]
• One goal, burning question, or challenge
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Noise!
Noise!
Noise!
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“Model Someone
Who’s Already Successful ...
Because Success Leaves Clues.”
Tony Robbins, Author
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+
=
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Kelly Leonard, CEO
• Launched BoostMyLinkedIn. ~5,000 first level connections with 6-10 daily inquiries for opportunities.
• Generated $500,000+ revenue within 1st 24-month period of implementing repeatable LinkedIn strategy. Trained 5,000+ individuals.
Partial Client List
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You CAN Do It, Too!
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A FREE Gift for YOU!
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Stay Tuned!
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About LinkedIn
“Create Economic
Opportunity for Every Member of the Global
Workforce”
8
400+ MM members
Users in over 200 countries, available in 24 languages 42% of users update their
profile regularly Over 5 billion professional
searches each year 9.2MM+ Company Profiles
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Build Your Brand
Optimize Relationships
Obtain More Leads
Secure Thought
Leadership Space
Tap into New Markets
BOOST Your LinkedIn
Presence
1.
2.
3.
4.
5.
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DISCLAIMER: Know
Your Industry’s Social Media
Guidelines
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Mistake #7
Having an Incomplete
Profile
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Users with complete profiles are 40Xs more likely to receive opportunities through LinkedIn
1. Industry and location 2. A current position with
description 3. Two past positions 4. Education 5. At least 3 skills 6. Profile photo 7. At least 50 connections
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Not Being A.L.I.V.E. TM
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A – Accurate
L – Locatable
I – Impactful
V – Value-based
E – Engaging
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Mistake #6
About Your Headshot …
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www.photofeeler.com
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Mistake #5
Not Highlighting Your Value Proposition
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Financial Advisor, ABC Investment Firm “Financial Advisor | Serving families & corporate executives with retirement income planning & asset preservation”
Partner, DEF Insurance Co “Benefits Executive | Helping special needs families find security through financial, legal & lifetime planning”
CEO, Taylor Leonard Corp “Speaker, Trainer, Consultant | Delivering customized solutions to drive operational excellence & profitability”
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Mistake #4
Not Tuning Into the “Right Station”
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Does Your Summary & Experience Share How You Help …
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• Save
• Make
• Create Efficiencies
• Solve Problems
• Bring Peace of Mind
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Mistake #3
Not Leveraging SEO
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• Do your Skills, Specialties & Endorsements contain appropriate keywords which cause you to “rank”?
• What words would peers, prospects, referral partners, etc. use to search for your expertise?
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Are You
Maximizing SEO for Greater Exposure?
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Mistake #2
Not Familiar with
the BASICS
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Be familiar with Boolean Search Logic
LinkedIn Premium yields more targeted search results
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Let’s Apply Advanced Searches.
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Share Keywords and/or Title of Your Ideal Client or Partner
Where is Your Ideal Client or Partner located?
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Mistake #1
Not Getting the Help You Need
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Know Where &
When to Get Help!
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LinkedIn Help Desk: https://help.linkedin.com
LinkedIn Blog:
http://blog.linkedin.com
LinkedIn YouTube: www.youtube.com/user/LinkedIn
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Gifts for YOU!
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• LinkedIn Profile Self-Assessment • Profile Optimization Checklists
www.boostmylinkedin.com
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Need More
Help? http://www.meetup.com/mbc-cnm/
https://www.linkedin.com/groups/1801505
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Relationships Matter …
We Can Help!
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"To attract attractive people, you must be attractive. To attract powerful people, you must be powerful. To attract committed people, you must be committed. Instead of going to work on them, you go to work on yourself. If you become, you can attract."
-- Jim Rohn
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www.boostmylinkedin.com
www.linkedin.com/in/ktleonard
@TaylorLeonardCo & @kellytleonard
taylorleonardcorporation