myths

If you add up the number of social connections of your employees, they almost always vastly exceed the

connections for your official company accounts. Activating your employees and decentralizing content

distribution and social media is the next phase of success. Easy-to-use software like Addvocate helps

companies manage this process.

Use social to drive awareness of your content more so than awareness of your company. Like social

and email, content and social should be working VERY closely together.

Give yourself permission to make the story bigger, and create content marketing that is related to

your business, but isn’t 100% ABOUT your business. Make sense?

Content marketing is where it’s at right now. You need to be producing at least several pieces of

new content each month. This content also needs to be high quality and should avoid self

promotion and cater more to what your customers need. Do this, and your website will be

reigning in the traffic – and therefore leads and sales.

Answer every comment made about the content you distribute – positive or negative – and do it FAST.

It’s not about making the upset customer happy (although that would be nice) – it’s about making sure

your brand is on record as listening and caring, because thousands of other customers/prospects are

looking on with a bowl of popcorn in their laps.

myths truthtruthcontent marketing is not measurable. 1

ignore negative feedback about your content.2

content marketing and social media are separate initiatives.4

your content marketing should be about your products and services.5

too much content will give away your secrets.6

the rules are different in b2b.7

seoinboundmarketingleadsemail

blogingcall to

formsocialmedia

action

MYTHSDEBUNKEDMYTHSDEBUNKEDcontent marketing

First, do something that can be measured. Tracking URLs, visibility into your purchase funnel, unified customer

databases, things like that. All of it can answer that “are we making money at this?” question. Too often people

expect there to be a magic social media or content marketing measurement button, even though there is no

such button for radio, TV, email, or other traditional marketing methods.

Content marketing is extremely measurable.

Content marketing is the real deal, a spectator sport.

company channels are your most important assets.3Negative. Content and social media

marketing success is about people, not logos

Well-known social media marketing strategist Jay Baer said it best: “Content is

fire. Social media is gasoline.”

We believe that if your content doesn’t have intrinsic value – if it can’t stand alone as something people actually WANT,

you’re not thinking hard

A list of ingredients doesn’t make someone a chef.

Darn this myth! Yes, the purchase funnel and some of the tactics are different in B2B.

2b b

The strategy for content (help, inform) and social (help, humanize) are the same regardless of

what you’re selling. Remember every B2B customer is also a B2C customer. The marketing

playbooks of the B2C companies are changing the expectations of B2B buyers. If you think you can

take a pass on this stuff because “we’re B2B” you’re in real trouble.

MYTh What other myths have you noticed out there?

Content marketing goes hand in hand with social media marketing.Call us at Tempo Creative today to learn how our team of social media experts can help kick your company’s social and content

marketing up a notch!

Or download your free ebook below to learn some handy Internet marketing tricks for yourself.