7 Chr is tmas Ins ights from Yahoo7

Source: Yahoo7 Ideas Space – Christmas Study 2015

57% 61% 48%

51%

Friends

ONE When do Yahoo7 users start their Christmas Shopping and who are they buying for?

Over half of Yahoo7 users start Christmas shopping from November.

People Buying For (% of all respondents)

Parents

On average, they buy for 7 people People that rank highest:

Partners Siblings Kids

NOV 01

42%

Source: Yahoo7 Ideas Space – Christmas Study 2015

Are concerned about knowing what gifts to buy

62% Are concerned about dealing

with the crowds

39%

Are concerned about finding the

time to shop

32%

TWO What is their greatest concern at Christmas time?

Source: Yahoo7 Ideas Space – Christmas Study 2015

When they research online, they look for…

63%

53%

49%

46%

Browse for the best prices

Browse online stores

Look for promotions

Look for inspiration

Channels used for Research (% of all respondents) Online Research Activity (% of all respondents)

59% use online

sources

57% Go In Store

44% Get Opinions of Friends &

Family 20%

Get it from Television

61% Use Catalogues

13% Magazines

11% Newspapers

THREE So where do they go to research Christmas gifts?

Source: Yahoo7 Ideas Space – Christmas Study 2015

Millennials will use their smartphones to look for Christmas gift inspiration

Smartphone Activity (% 18-34 Year Olds Participating in Online Activity)

Browse for the best prices

Look for inspiration

62% Browse online stores

61% Look for promotions

58% 54%

FOUR What devices do Millennials use to conduct their research?

Source: Yahoo7 Ideas Space – Christmas Study 2015

Over 1 in 4 says online shopping provides them

with a stress free Christmas shopping experience

FIVE Why do they shop online for Christmas gifts?

Almost 1 in 2 look out for good deals online during

the Christmas period

Source: Yahoo7 Ideas Space – Christmas Study 2015

21%

26%

28%

31%

31%

35%

37%

46%

48%

56%

70%

Food/Alcohol

Cosmetics

Vouchers

Travel

Jewellery

Toys

Clothes/Shoes/Accessories

Charitable Gifts

Home Appliances

Electronics

Experiences

Experiences, electronics and home appliances are the top 3 products that are to be bought online this Christmas.

Proportion Buying Category Online (% Category Purchasers)

No.1 Experiences

No.2 Electronics

No.3 Appliances

SIX What Christmas gifts are they going to buy online?

Source: Yahoo7 Ideas Space – Christmas Study 2015

31%

27%

10%

TV Advertising Online Advertising Radio Advertising

TV and online advertising have the greatest influence on which Christmas gifts will be purchased.

Factors influences purchase (% All Respondents)

SEVEN Which channels influence the gifts Yahoo7 users purchase?